Paid Social Video Editor

As a Paid Social Video Editor at Proppel, you'll develop and edit engaging video content specifically tailored for paid social advertising across platforms like Facebook, Instagram, YouTube, and TikTok. You'll collaborate with the Growth Marketing team to execute strategic video campaigns designed to enhance audience engagement and drive conversions. Additionally, you'll focus on optimizing video content to ensure it aligns with brand objectives and meets channel-specific performance goals.

To apply for the Paid Social Video Editor role at Proppel, you should have a minimum of two years of experience in video editing for paid social. Proficiency in Adobe Premiere Pro and relevant editing software is essential. A solid understanding of social media platforms and best practices for creating effective paid social video content is crucial, along with strategic thinking and excellent communication skills.

Proppel fully embraces the remote work culture, providing flexible work arrangements for its Paid Social Video Editor role. You'll enjoy the freedom to work from anywhere, allowing you to balance personal and professional commitments. Additionally, the company offers a supportive environment, aiming to connect talented individuals with exciting opportunities while ensuring that they have the resources they need to succeed.

In the Paid Social Video Editor position at Proppel, you'll primarily use Adobe Premiere Pro for video editing. Familiarity with other relevant editing software is beneficial, as you may also collaborate with different tools for optimizing and analyzing campaign performance. It's essential to stay updated on the latest video editing techniques and social media trends to maximize the effectiveness of your content.

Proppel offers a comprehensive benefits package for the Paid Social Video Editor role, including generous paid time off of 14 days a year, along with the flexibility of working 100% remotely. This role is not just about crafting engaging video content; it's also about being part of a supportive community that prioritizes your growth and well-being in a remote work setting.

When answering this question, outline your steps from brainstorming ideas to final edits. Mention how you plan video angles, storyboarding, and the software you use to achieve high-quality results. Emphasize your focus on aligning video content with brand goals and campaign targets.

To tackle this question, consider discussing platforms like TikTok or Instagram. Explain how audience engagement differs among platforms and why certain formats work better on one than another. Back your response with insights on your previous experiences and the performance analytics you've studied.

In your response, highlight key performance indicators such as engagement rates, conversion rates, and view time. Discuss the tools you use to analyze these metrics and how you apply insights from previous campaigns to improve future video content.

Prepare to discuss specific techniques that enhance engagement, such as using hooks in the first few seconds, incorporating engaging visuals, and effective storytelling. Tailor your answer to express how you've effectively applied these techniques in your past work.

In your response, mention specific resources you follow—such as blogs, podcasts, or social media experts. Highlight any communities or networks you engage with to learn about emerging trends and how you implement these findings into your work.

When discussing a challenging project, focus on a specific situation where you faced creative differences or technical limitations. Explain the steps you took to address the issue and how the eventual outcome turned out to align with campaign goals.

Explain your approach to receiving feedback—whether it's from clients, team members, or target audience analysis. Discuss how you prioritize constructive criticism and how it's influenced your editing style or improved project outcomes in the past.

Mention any additional software you are proficient in, such as After Effects for motion graphics or Final Cut Pro for specific projects. Explain how these tools complement your editing work and the unique features you appreciate about them.

In your answer, emphasize your time management and organizational skills. Discuss techniques like creating a detailed timeline for project milestones and how you prioritize tasks to ensure timely completion without sacrificing quality.

Speak on the importance of collaboration in video editing, especially when working with marketing teams. Discuss how you communicate with team members to understand the vision and objectives of the project and ensure that your edits align with overall goals.