Senior Product Marketer

As a Senior Product Marketer at Pylon, your main responsibilities will include becoming the product expert to educate both prospects and customers. You'll create product updates regularly on social media platforms like LinkedIn and X, write informative case studies, develop product guides and blog content, and kickstart initiatives such as Pylon Academy. Additionally, you'll manage our product documentation and marketing website, ensuring clear and engaging content that aligns with our brand.

To qualify for the Senior Product Marketer position at Pylon, candidates should have a minimum of 2 years of product marketing experience, specifically within a B2B SaaS startup environment. The ideal candidate should possess strong writing skills, be able to convey complex information in a clear and approachable manner, and have a keen interest in assisting with sales collateral. Being located in San Francisco and excited to work in-person five times a week is also crucial.

Pylon stands out as the first customer support platform specifically engineered for B2B companies, fully replacing products like Salesforce Service Cloud and Zendesk. This unique focus allows us to create a tailored experience that meets the specific needs of early-stage B2B tech companies, ensuring they have the tools necessary for efficient customer support and engagement.

At Pylon, you will be joining a rapidly growing team of over 20 individuals, where you will be an integral member of the Go-To-Market (GTM) team. This team currently consists of 2 Account Executives, a Growth Marketer, and one of the founders. Collaborating with such a talented and experienced group will allow you to grow your skills and contribute significantly to our marketing initiatives.

The work environment at Pylon is vibrant and fast-paced, typical of a startup culture. You will be located in our San Francisco office, where teamwork and collaboration are encouraged. With a company backed by prominent investors and experiencing impressive growth, you can expect a supportive atmosphere where creativity and innovation thrive.

When answering this question, provide specific examples of past projects where you've successfully launched a product or marketing campaign. Discuss your role, the methodologies you used, and the impact your marketing efforts had. Relate your experience back to Pylon's needs where relevant.

Illustrate your approach by discussing methods such as customer interviews, surveys, or analyzing data from existing support channels. Emphasize how you translate customer feedback into actionable insights that shape product marketing strategies at Pylon.

Detail your content creation process, from brainstorming ideas to researching topics relevant to Pylon’s audience. Mention any tools you use for keyword research and how you ensure the content aligns with the brand's voice and addresses customer pain points.

Discuss the key performance indicators (KPIs) you track, such as customer engagement, conversion rates, or lead generation. Provide examples from previous campaigns where you utilized analytics to optimize performance and adjust strategies as needed.

Be prepared to discuss a specific product launch, outlining your role, the challenges faced, strategies implemented, and the overall results. Highlight what you learned from the experience and how it can benefit your role at Pylon.

List specific tools you have used for product documentation like Confluence, Notion, or GitHub. Explain how these tools help streamline documentation processes and improve accessibility for team members and customers.

Prepare to discuss how you facilitate communication between marketing and sales. Mention strategies such as regular check-ins or feedback sessions where you collaborate to refine marketing efforts based on sales insights and customer conversations.

Describe your writing style as clear, concise, and informal. Discuss how you adapt your tone to fit Pylon's startup-friendly atmosphere and provide examples of previous work that reflect this approach.

Convey your enthusiasm for the innovation, collaboration, and flexibility that comes with working in a startup. Share specific aspects of Pylon’s mission or product that resonate with you and your career aspirations.

Discuss your approach to prioritization, such as assessing project impact on business goals, deadlines, or resource availability. Provide an example of a time you successfully managed competing priorities while delivering quality results.