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Performance Marketing Analyst

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Internal Title:

Marketing Specialist

Job Type:

Full Time

In Office - Henderson, Nevada

Disclaimers:

- This is not a remote position.

- We are interested in every qualified candidate who is eligible to work in the United States.

Schedule:

It’s important to note that for our marketing team, our ad campaigns are live 24 hours a day, 7 days a week, 365 days a year. Responsibilities may fall outside of Monday-Friday, 8AM-5PM. Some earlier, later, weekend, and/or holiday hours may be required. At minimum, working a weekend day every four weeks and two holidays per year will be required. That being said, it is expected to maintain a standard 40 hour work week. Employees are encouraged to take a weekday off in lieu of a weekend shift being covered in order to protect a work life balance.

Salary:

$60,000 - $90,000 / year

About the Role:

Join our dynamic team at Red Dog Media, where curiosity fuels our journey as we build a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to execute all marketing opportunities in the world of resale tickets! In this role, the company will be relying on you to be an innovative problem solver as you constantly seek new knowledge to become both an expert and leader in the pay per click field.

All Marketing Specialists begin at the entry level, with opportunities to move up based on performance. Senior roles start at $110k+, with potential to earn up to $250k. Progression is based on impact, leadership, innovation and minimum requirements in tenure length and performance assessment scores.

Your Impact:

- Maximize profitability for marketing opportunities while paving the way for future growth and automation

- Ownership over Profit/Loss for pay per click (PPC) marketing campaigns

- Creation, syndication, and management of pay per click campaigns

- Management of tests and experiments

- Develop and refine processes, bidding strategies, documentation and automation

- Competitive intelligence research

- Leverage various statistical techniques to analyze data sets to discover trends/patterns to make predictions and business strategy suggestions

- Data integrity

- Follows project management from idea to implementation

To learn more about our marketing department, review this overview: https://docs.google.com/document/d/1XGSotnvkn4Tig67zHzTXihAMD-cTsaZlhsLHlQjiGPo/edit?usp=sharing

A Day In Your Life:

As a Marketing Specialist, your day-to-day will fluctuate as we aren’t looking for someone to pump out the same routine full of monotonous tasks day in and day out. You will deal with constant challenges as you refine and create new processes while managing our portfolio through profit maximization.

Want an inside look into life at Red Dog Media?

Check out this video: https://youtu.be/UDVBwmNcvow?si=NBq8UqOXV-CuNtog

Who You Are:

Our team of Marketing Specialists boasts a rich tapestry of backgrounds, valuing diverse experiences over specific qualifications. We prioritize potential and alignment with our core values – Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday – over prior PPC marketing experience.

If you believe your skills could potentially transfer well to this role and the following traits describe you, we encourage you to apply:

- Have a Bachelor's degree or higher

- A data enthusiast with a knack for solving complex puzzles

- An analytically-minded person with strong skills in statistics and algebra

- A Microsoft Excel wizard

- Eager to learn and innovate contributing at a high-performing level

- A highly autonomous individual that drives initiatives forward with minimal oversight

- Enjoys a challenge, competitive industry, and gamifying your work

- Performs well under pressure with a sense of urgency

- Values the independent nature of work - getting in the zone and going deep on a subject

Bonus Skills:

Pay per click marketing experience
Microsoft SQL (query creation)
Solid knowledge of Google Ads
Experience with Google Ads Editor
Google Analytics
Microsoft Ads (Bing Ads)
Conversion rate optimization

In the first 30 days, you will be expected to:

Demonstrate familiarity with basic terminology and concepts in PPC marketing
Understand the business model and business environment of affiliate secondary marketing
Be comfortable addressing performance metrics within the team
Demonstrate ability to follow meeting topics and process new information
Begin at least 1 required educational course

In the first 60 days, you will be expected to:

Provide meaningful contributions to meetings (personal experience + data-driven evidence)
Demonstrate familiarity with proprietary technology
Demonstrate familiarity with Google Ads Editor
Complete 1 educational course

In the first 90 days, you will be expected to:

Demonstrate ability to successfully cover weekend shift with limited oversight
Show increased complexity and nuance in work
Provide higher-level contributions in meetings (case studies, data analysis, process brainstorming, etc.)
Demonstrate ability to take on smaller process improvement or data analysis tasks
Complete a project: create a brand new campaign with customized landing page
Complete two educational courses

Benefits:

Group health care insurance – 100% of employee premium paid by company
Dental & vision insurance available - 50% of employee premium paid by company
401k plan
401k match – immediate vesting up to 5% once eligible
Flexible PTO

Perks:

Beautiful office space with live plants and floor-to-ceiling windows
All hardware and software tools provided
Employee development - courses, certifications, workshops etc. provided in order to invest in our employee’s growth
In-office professional chef – prepares breakfast and lunch daily
Requested beverages and snacks stocked
In-office gym space available to all employees
Employee appreciation program
Team Time hangouts – each employee eligible for $200/month reimbursed for hanging out with coworkers outside of work
Annual company parties
Regular donations to charity

$60,000 - $90,000 a year

Our salary range is based on various factors, including experience and culture fit assessment.

We believe that experience is essential, but we are also focused on candidates who align with our core values and who we are excited to work with.

We understand that salary is an important consideration for job candidates, and we are committed to offering competitive compensation packages.

Why are we hiring right now?

At Red Dog Media, we’re fortunate to have incredible opportunities on the horizon, and hiring helps us ensure we’re ready to capitalize on them. We’re always looking for talented, engaged individuals who align with our core values and can help us achieve our goals as we continue building a powerhouse marketing company.

While we’re proud of our culture and team, we set high expectations when it comes to hiring. We’re not just looking for someone who “fits” a role; we’re searching for the best people who can elevate our culture and bring diverse experiences, perspectives, and ideas to enhance and elevate our work.

That’s why some of our job postings remain open year-round. We keep these opportunities posted because we’re always seeking top performers who will add real value to our team. Our interview process is intentionally thorough and highly competitive, ensuring that every candidate we bring on board not only meets the qualifications but also stands out as someone who embodies the qualities that make Red Dog Media thrive.

Our approach may take time, but it reflects our belief in finding the right person for the right role; someone who shares our commitment to curiosity, problem-solving, and always striving to be better than yesterday.

Join Us

At Red Dog Media, we’re more than just a company, we’re a community. From our beginnings funded by a pair of brother’s poker winnings to our current team of over 60 innovators, we value curiosity, complex problem solving, being championship teammates, and continuous improvement. Our mission is to be ‘The Last Place You’d Want to Work’ as our employee experience is so good, you’ll never want to work anywhere else.

To learn more about our founding story, read our blog post: https://reddogmediainc.com/red-dog-medias-15-year-anniversary-founding-story-and-business-growth/

To learn more about RDM's vision, review our 3 year goals: https://drive.google.com/file/d/1Zaqh68KvOtK3RPtEUhgQJnWpbrQhVczY/view?usp=sharing

Ready to make an impact?

Start by taking this quick survey and let us get to know you better: https://go.cultureindex.com/p/NZOmiUwdSTL71egMNvm

Once you have applied, we will reach out regarding next steps in the evaluation process!

Red Dog Media Glassdoor Company Review

4.7

Red Dog Media DE&I Review

4.5

CEO of Red Dog Media

Bryce Landier

Approve of CEO

Average salary estimate

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$60000K

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What You Should Know About Performance Marketing Analyst, Red Dog Media

Are you ready to dive into the exciting world of performance marketing? As a Performance Marketing Analyst at Red Dog Media in Henderson, Nevada, you'll be stepping into a dynamic role that keeps you at the forefront of the resale ticket industry. Here, your analytical mindset and love for data will shine as you take ownership of developing pay-per-click (PPC) campaigns designed to maximize profitability and enhance business growth. This doesn’t just look good on a resume; it’s your opportunity to really drive results and innovate in a vital aspect of the marketing game. The culture at Red Dog Media is all about collaboration and curiosity. With a supportive team behind you, you can constantly refine processes, manage tests and experiments, and dive deep into competitive intelligence research. Plus, you’ll be given the freedom to explore new ideas that could lead to groundbreaking changes in our marketing strategies. If growth is what you're after, you’ll find plenty of advancement opportunities here—starting with senior roles that could earn you six figures! This job isn’t just a position; it’s the chance to shape how we reach our audience and contribute your unique insights every day. So, if you're someone who thrives in a fast-paced environment, loves a good challenge, and has the drive to be part of a company that values continuous improvement, then Red Dog Media could be the perfect fit for you. Are you ready to make an impact in a company that believes in 'always being better than yesterday'?

Frequently Asked Questions (FAQs) for Performance Marketing Analyst Role at Red Dog Media

What are the key responsibilities of a Performance Marketing Analyst at Red Dog Media?

As a Performance Marketing Analyst at Red Dog Media, your primary responsibilities will include managing PPC marketing campaigns, conducting competitive intelligence research, and leveraging data analysis to find trends that can improve profitability. You will also be involved in creating, syndicating, and testing different campaigns while developing processes that enhance performance metrics.