Lead Generation Representative | Remote | LATAM only

As a Lead Generation Representative at Remote Talent LATAM, your responsibilities include researching new leads based on the Ideal Customer Profile (ICP), managing multi-channel outreach campaigns primarily on LinkedIn and through cold emails, responding to inbound interest while scheduling meetings with qualified leads, and exploring innovative outreach strategies to improve lead generation processes.

To be considered for the Lead Generation Representative position at Remote Talent LATAM, you should have a minimum of one year of experience in a lead generation or sales role within the U.S. market, be tech-savvy, and proficient in tools such as Growth Machine and Apollo. Strong research skills, attention to detail, and advanced English proficiency (C1/C2) are essential.

The Lead Generation Representative role at Remote Talent LATAM is crucial for the sales team as it involves booking meetings with qualified leads, managing outreach to generate interest, and compiling insights on outreach performance. By nurturing leads and streamlining the lead generation process, you help set the stage for the sales team to close deals effectively.

In the Lead Generation Representative role at Remote Talent LATAM, familiarity with outreach tools like Growth Machine, Instantly, Apollo, and Clay will be beneficial. These tools facilitate efficient prospecting, campaign management, and performance analysis to optimize your lead generation efforts.

Remote Talent LATAM offers attractive benefits for Lead Generation Representatives, including paid time off (PTO), observance of U.S. holidays, and sick days. You'll enjoy a flexible work schedule within LATAM time zones, allowing you to achieve a healthy balance between work and personal life while earning competitive compensation.

Highlight your familiarity with lead generation tools, mentioning specific platforms you've used like Growth Machine or Apollo. Discuss how these tools helped you manage campaigns more efficiently and how you adapted your strategies based on their analytics.

Share how you’ve worked with data to define the ICP based on the market you’ve targeted in past roles. Emphasize the importance of aligning outreach efforts to the ICP and how that has helped you streamline your lead generation strategies.

Discuss multi-channel strategies you employed, such as LinkedIn outreach combined with cold emailing. Provide examples of successful campaigns and what metrics you used to measure their success.

Explain your process for handling inbound leads, including how you prioritize leads and respond promptly using pre-set templates. Stress the importance of personalization in engagement.

Describe a specific instance where you identified an inefficiency in your lead generation process. Talk about the changes you implemented and the positive outcomes that followed, such as increased meeting bookings or conversion rates.

Share your methods for organization, whether it’s using project management tools or spreadsheets. Discuss time blocking for outreach activities and how you keep tracking your leads.

Talk about a particularly tough lead scenario, whether it was reluctance to engage or competition. Discuss how you approached it strategically and what ultimately worked to convert the lead.

Explain the key metrics you focus on, such as open rates, response rates, and conversion rates. Discuss how you use this data to refine your outreach messages and tweak your strategies.

Elaborate on your research methods to tailor your outreach messages, including understanding the recipient's pain points and personalizing your communication to resonate with them.

Share your passion for connecting talent with opportunity, your interest in working in a digital marketing context, and how the role aligns with your career goals. Make sure to express enthusiasm for the company's mission and culture.