Demand Generation Lead

We're building Al thought partners to make people smarter and more creative, accelerating the creation and sharing of knowledge in financial services. We're unabashedly ambitious, and we're dead set on building the biggest Financial AI company in the world. Our team is lean, smart, and enormously ambitious. We're growing fast out of our beautiful office in NYC.

WHY JOIN ROGO?

• Exceptional traction: strong PMF with the world's largest investment banks, hedge funds, and private equity firms.

• World-class team: we take talent density seriously. We like working with incredibly smart, driven people.

• Velocity: we work fast, which means you learn a lot and constantly take on new challenges.

• Frontier technology: we're developing cutting-edge AI systems, pushing the boundaries of published research, redefining what's possible, and inventing the future.

• Cutting Edge Product: Our platform is state-of-the-art and crazily powerful. We're creating tools that make people smarter, reinventing how you discover, create, and share knowledge.

As Rogo's Demand Generation Lead, you’ll focus on driving top-of-funnel growth through innovative and rapid experimentation. You’ll be responsible for increasing demo requests, MQLs (marketing qualified leads), and SQLs (sales qualified leads) by optimizing campaigns and conversion funnels. This is an individual contributor (IC) role, and you’ll work closely with sales, product, and engineering to execute high-impact experiments that unlock growth opportunities.

If you’re data-driven, thrive in ambiguity, and love testing bold ideas to drive measurable results, we’d love to hear from you.

What You Will Do

• Run Rapid Experiments: Design and execute high-velocity marketing experiments across multiple channels to drive demo requests and increase lead quality.

• Optimize Conversion Funnels: Continuously analyze and improve website, landing page, and ad performance to maximize conversions from top-of-funnel to SQLs.

• Drive Paid and Organic Campaigns: Launch and manage campaigns on platforms such as Google Ads, LinkedIn, and other digital channels, optimizing for performance metrics like CTR, CPA, and ROI.

• Analyze and Report Results: Leverage tools like Google Analytics, SQL, and Excel to measure campaign success, uncover insights, and iterate quickly based on findings.

• Collaborate with Cross-Functional Teams: Work with Product, Sales, and Engineering to align experiments with business goals and ensure seamless lead handoff processes.

• Innovate and Scale: Test new growth strategies and scale successful experiments to unlock larger opportunities.

• Own Key Metrics: Take responsibility for top-of-funnel metrics, including demo requests, MQLs, and SQLs, and ensure they align with overall revenue goals.

Impact

• Drive measurable increases in demo requests, MQLs, and SQLs.

• Help position Rogo as the category leader in financial AI through effective top-of-funnel strategies.

• Play a critical role in growing Rogo’s pipeline and accelerating revenue growth.

What You Will Need

• 5+ years of experience in growth marketing, demand generation, or digital marketing in a fast-paced environment.

• Proven track record of running successful experiments that drive top-of-funnel growth.

• Exceptional analytical skills with experience using tools like Google Analytics, SQL, or other marketing analytics platforms.

• Strong hands-on experience with paid acquisition channels (e.g., Google Ads, LinkedIn, programmatic ads) and conversion rate optimization.

• Excellent communication skills—able to write clear, concise copy and present ideas effectively.

• Creative problem-solver with a bias for action and the ability to navigate ambiguity.

• Experience with A/B testing tools and frameworks for experimentation.

Bonus Points

• Early employee experience at a hyper-growth startup.

• Technical knowledge of LLMs or familiarity with AI technologies.

• Background in finance or experience working with financial institutions.

Potential for Full-Time: While this role starts as a contract position, we're always looking to bring exceptional talent onto the team permanently. High impact contributors may have the opportunity to transition to a full-time role.

WHO YOU ARE

• You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a start-up

• You are ambitious. You have fun solving problems that others think are impossible.

• You are curious. You find joy in learning about AI, technology, and finance

• You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity

• You are collaborative, organized, and thoughtful.