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Demand Generation Lead

We're building Al thought partners to make people smarter and more creative, accelerating the creation and sharing of knowledge in financial services. We're unabashedly ambitious, and we're dead set on building the biggest Financial AI company in the world. Our team is lean, smart, and enormously ambitious. We're growing fast out of our beautiful office in NYC.

WHY JOIN ROGO?

  • Exceptional traction: strong PMF with the world's largest investment banks, hedge funds, and private equity firms.

  • World-class team: we take talent density seriously. We like working with incredibly smart, driven people.

  • Velocity: we work fast, which means you learn a lot and constantly take on new challenges.

  • Frontier technology: we're developing cutting-edge AI systems, pushing the boundaries of published research, redefining what's possible, and inventing the future.

  • Cutting Edge Product: Our platform is state-of-the-art and crazily powerful. We're creating tools that make people smarter, reinventing how you discover, create, and share knowledge.

As Rogo's Demand Generation Lead, you’ll focus on driving top-of-funnel growth through innovative and rapid experimentation. You’ll be responsible for increasing demo requests, MQLs (marketing qualified leads), and SQLs (sales qualified leads) by optimizing campaigns and conversion funnels. This is an individual contributor (IC) role, and you’ll work closely with sales, product, and engineering to execute high-impact experiments that unlock growth opportunities.

If you’re data-driven, thrive in ambiguity, and love testing bold ideas to drive measurable results, we’d love to hear from you.

What You Will Do

  • Run Rapid Experiments: Design and execute high-velocity marketing experiments across multiple channels to drive demo requests and increase lead quality.

  • Optimize Conversion Funnels: Continuously analyze and improve website, landing page, and ad performance to maximize conversions from top-of-funnel to SQLs.

  • Drive Paid and Organic Campaigns: Launch and manage campaigns on platforms such as Google Ads, LinkedIn, and other digital channels, optimizing for performance metrics like CTR, CPA, and ROI.

  • Analyze and Report Results: Leverage tools like Google Analytics, SQL, and Excel to measure campaign success, uncover insights, and iterate quickly based on findings.

  • Collaborate with Cross-Functional Teams: Work with Product, Sales, and Engineering to align experiments with business goals and ensure seamless lead handoff processes.

  • Innovate and Scale: Test new growth strategies and scale successful experiments to unlock larger opportunities.

  • Own Key Metrics: Take responsibility for top-of-funnel metrics, including demo requests, MQLs, and SQLs, and ensure they align with overall revenue goals.

Impact

  • Drive measurable increases in demo requests, MQLs, and SQLs.

  • Help position Rogo as the category leader in financial AI through effective top-of-funnel strategies.

  • Play a critical role in growing Rogo’s pipeline and accelerating revenue growth.

What You Will Need

  • 5+ years of experience in growth marketing, demand generation, or digital marketing in a fast-paced environment.

  • Proven track record of running successful experiments that drive top-of-funnel growth.

  • Exceptional analytical skills with experience using tools like Google Analytics, SQL, or other marketing analytics platforms.

  • Strong hands-on experience with paid acquisition channels (e.g., Google Ads, LinkedIn, programmatic ads) and conversion rate optimization.

  • Excellent communication skills—able to write clear, concise copy and present ideas effectively.

  • Creative problem-solver with a bias for action and the ability to navigate ambiguity.

  • Experience with A/B testing tools and frameworks for experimentation.

Bonus Points

  • Early employee experience at a hyper-growth startup.

  • Technical knowledge of LLMs or familiarity with AI technologies.

  • Background in finance or experience working with financial institutions.

Potential for Full-Time: While this role starts as a contract position, we're always looking to bring exceptional talent onto the team permanently. High impact contributors may have the opportunity to transition to a full-time role.

WHO YOU ARE

  • You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a start-up

  • You are ambitious. You have fun solving problems that others think are impossible.

  • You are curious. You find joy in learning about AI, technology, and finance

  • You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity

  • You are collaborative, organized, and thoughtful.

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Average salary estimate

$100000 / YEARLY (est.)
min
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$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Demand Generation Lead, Rogo

Are you ready to take your career to the next level as a Demand Generation Lead at Rogo? Join us in our mission to revolutionize financial services with cutting-edge AI technology that enhances intelligence and sparks creativity. Based in our stunning New York City office, you will be an integral part of our lean yet high-powered team that's not just ambitious but also seriously smart. At Rogo, we believe in exceptional talent density—hiring individuals who push each other to excel. Your role will involve orchestrating rapid marketing experiments designed to boost our demo requests, MQLs, and SQLs through innovative strategies and thorough analysis. You will collaborate with top-notch teams across product, sales, and engineering to ensure we leverage every growth opportunity available. We're not just building AI; we're rethinking the future of how knowledge is discovered, created, and shared. In this individual contributor position, you'll own key top-of-funnel metrics and utilize tools like Google Analytics and SQL to report your results, iterate quickly, and make data-driven decisions. If you thrive in fast-paced environments, enjoy the challenge of optimizing campaigns, and have a passion for driving measurable results, Rogo might just be the perfect place for you. Let’s create the future of financial AI together!

Frequently Asked Questions (FAQs) for Demand Generation Lead Role at Rogo
What are the key responsibilities of the Demand Generation Lead at Rogo?

As a Demand Generation Lead at Rogo, you'll focus on driving top-of-funnel growth by designing and executing highly effective marketing experiments across various channels. Your responsibilities include optimizing conversion funnels, managing paid and organic campaigns, analyzing campaign performance using tools like Google Analytics and SQL, and collaborating with cross-functional teams to align marketing experiments with overall business objectives.

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What qualifications does Rogo require for the Demand Generation Lead position?

Rogo is looking for a Demand Generation Lead with 5+ years of experience in growth marketing or demand generation. You should have a proven track record of running successful marketing experiments, exceptional analytical skills using platforms like Google Analytics, and hands-on experience with paid acquisition channels like Google Ads and LinkedIn. Strong communication skills and the ability to write clear, compelling copy are also key requirements.

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What tools will I use as the Demand Generation Lead at Rogo?

In the Demand Generation Lead role at Rogo, you will utilize various tools to measure and analyze campaign performance. Key tools include Google Analytics for tracking user behavior, SQL for data management, and Excel for reporting outcomes. Familiarity with A/B testing tools and marketing analytics platforms is also beneficial for optimizing your marketing strategies.

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What growth opportunities are available for the Demand Generation Lead at Rogo?

While the Demand Generation Lead position starts as a contract role, Rogo is always on the lookout for exceptional talent to join the team permanently. High-impact contributors may have the opportunity to transition into full-time positions, allowing for career growth within the organization as we continue to scale and innovate in the financial AI space.

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How does the Demand Generation Lead influence Rogo's revenue growth?

The Demand Generation Lead plays a crucial role in Rogo’s revenue growth by driving measurable increases in demo requests, MQLs, and SQLs. Your work on optimizing marketing campaigns and innovative growth strategies directly contributes to positioning Rogo as a leader in financial AI, creating greater awareness, interest, and ultimately, sales opportunities in a competitive market.

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Common Interview Questions for Demand Generation Lead
Can you describe a successful marketing experiment you've conducted in the past?

When answering this question, focus on a specific experiment you led, detailing the objectives, methodology, results, and insights gained. Highlight the metrics you used to measure success and the impact it had on lead generation or revenue.

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How do you prioritize your marketing campaigns and experiments?

Consider discussing your approach to prioritization based on potential ROI, target audience impact, and resource availability. Mention any frameworks you use to evaluate and rank campaigns systematically.

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What techniques do you use to analyze campaign performance?

Discuss your familiarity with analytics tools like Google Analytics and SQL. Share the specific techniques or metrics you focus on when analyzing campaign performance and how you derive actionable insights from the data.

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How do you approach collaboration with sales and product teams?

Emphasize the importance of clear communication and establishing shared goals. Describe how you facilitate cross-team collaboration to ensure that marketing initiatives align with sales objectives and product capabilities.

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What are your favorite digital marketing channels and why?

Share your experiences with various digital marketing channels, focusing on which ones you've found most effective for demand generation and why. Provide examples of successful campaigns you've run on these channels.

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What is your experience with A/B testing, and how have you applied it in your work?

Explain your understanding of A/B testing principles and share specific examples of A/B tests you've conducted. Highlight the outcomes and what you learned from those tests to improve future campaigns.

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How do you stay updated on the latest marketing trends and technologies?

Discuss your strategies for keeping current with marketing trends, such as following industry blogs, attending webinars, or participating in online courses. Mention any specific resources you find particularly valuable.

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Can you give an example of a time you faced ambiguity in your role and how you handled it?

Prepare to discuss a situation where you needed to make a decision without complete information. Explain how you navigated uncertainty using data and feedback to guide your actions while still achieving positive results.

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What metrics do you consider most important for measuring success in a demand generation role?

Identify key metrics such as demo requests, MQLs, SQLs, conversion rates, and campaign ROI. Explain why each metric is important and how it helps evaluate the effectiveness of demand generation strategies.

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Why do you want to work at Rogo as a Demand Generation Lead?

Communicate your passion for financial AI and how Rogo’s mission resonates with you. Highlight specific aspects of the company’s culture, innovative approach, or the opportunity for growth that excite you about the role.

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Contract, on-site
DATE POSTED
January 30, 2025

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