VP, Marketing

As the VP of Marketing at Panorama Education, your primary responsibilities include developing and executing a high-impact marketing strategy to drive demand generation and revenue growth in the K-12 EdTech market. You will lead cross-functional collaboration with teams such as Sales, Product, and Customer Success, oversee marketing budgets, mentor a high-performing marketing team, and take an active role in product marketing and brand strategy. Your hands-on approach will help optimize campaigns and refine messaging to align with Panorama’s mission.

To qualify for the VP, Marketing position at Panorama Education, candidates should have at least 10 years of marketing leadership experience in high-growth SaaS, EdTech, or B2B environments. Proven expertise in demand generation and product marketing is essential. Candidates should demonstrate a strong balance between strategic thinking and hands-on execution, alongside leadership skills to build high-performance teams. Experience in the K-12 educational sector is highly preferred as well.

The career path for a VP of Marketing at Panorama Education typically begins with a strong background in marketing leadership, particularly in SaaS or EdTech. Success in this role can open avenues for further advancement within the organization, potentially leading to executive positions such as Chief Marketing Officer or other senior executive roles, especially as Panorama continues to grow and expand its reach in the K-12 education market.

Yes, the VP of Marketing position at Panorama Education is designed to be fully remote. This means you can work from anywhere within the Continental United States. This flexibility allows you to balance work and personal life while contributing to our mission of supporting students and school districts across the nation.

The starting base salary range for the VP, Marketing role at Panorama Education is between $225,000 and $250,000. Actual offers will be based on an individual's experience, skills, and location. In addition to a competitive salary, Panorama also offers annual bonuses or commission awards, equity awards, and comprehensive health and welfare benefits.

In developing a marketing strategy for Panorama Education, I would begin with a thorough market analysis, understanding customer needs, competitive landscape, and trends in the K-12 EdTech space. From there, I would identify key objectives and align them with Panorama’s mission, ensuring our marketing efforts are well-coordinated across all channels. Regularly reviewing KPIs would guide adjustments to enhance effectiveness and drive demand.

Absolutely! In my previous roles, I executed several successful demand generation campaigns that utilized a mix of inbound marketing, account-based marketing (ABM), and targeted content strategies. For instance, one campaign involved creating educational webinars and resources that positioned the company as a thought leader, ultimately leading to a 25% increase in qualified leads within six months. I would apply similar tactics at Panorama.

My approach to building and leading a marketing team involves hiring diverse talent with complementary skills while fostering an inclusive culture. I prioritize clear communication, goal-setting, and team collaboration. By mentoring team members and encouraging professional development, I ensure that the team remains aligned with the broader organizational goals and is equipped to execute high-impact marketing strategies effectively.

Measuring the success of marketing initiatives involves defining clear KPIs and metrics at the outset. I focus on both quantitative data, such as lead conversion rates and ROI, as well as qualitative feedback from customer insights and market research. Regularly reviewing and optimizing campaigns based on analytics allows us to continuously improve our strategies and ensure alignment with business goals.

I have extensive experience with SEO and digital marketing, having developed strategies that encompassed keyword research, on-page optimization, and content marketing. I believe that an effective SEO strategy integrates well with demand generation efforts, driving organic traffic and enhancing brand visibility. I have successfully utilized analytics tools to track performance, continually refining strategies to improve search rankings and engagement.

Ensuring alignment between the marketing and sales teams is key to driving revenue. I facilitate regular collaboration meetings to share insights and updates. Additionally, I advocate for shared tools and metrics, such as CRM data, allowing both teams to have a unified view of the customer journey. Providing sales enablement materials based on market research helps ensure that marketing initiatives support the sales process effectively.

To enhance brand awareness for Panorama Education, I would focus on a combination of content marketing, PR efforts, and partnerships within the K-12 education community. Creating high-quality, informative content that addresses current educational challenges, alongside thought leadership initiatives, can significantly improve our presence. Additionally, participating in industry events and fostering strategic partnerships can further amplify our brand visibility.

When handling underperforming marketing campaigns, I start by conducting a thorough analysis to understand the root causes. This may involve examining the targeting, messaging, and channel effectiveness. Based on insights gathered, I may pivot strategies, reallocate budgets, or refine creative approaches. Open communication with the team is essential, as we collaborate to implement changes and drive better outcomes together.

Customer feedback plays a crucial role in shaping my marketing strategy. By actively collecting and analyzing feedback, I gain valuable insights into customer needs and preferences, allowing me to fine-tune messaging and offerings. Engaging with customers also fosters trust and community, which are pivotal in the EdTech space. I use this feedback to inform product development and marketing initiatives, ensuring they resonate with our audience.

Staying current with trends in marketing and EdTech is vital for success. I regularly read industry publications, attend conferences, and participate in webinars to gain insights and best practices. Networking with peers in the industry also provides opportunities to share knowledge and strategies. This continuous learning approach ensures that I can adapt to changing market dynamics and implement innovative strategies effectively.