Lifecycle Marketing Lead - 9-month contract

The Lifecycle Marketing Lead at Rover is tasked with managing various customer journey projects, focusing on CRM and omni-channel strategy enhancements. This includes collaborating with CRM and Growth teams to align go-to-market strategies with customer journey maps, organizing project scopes with the CRM strategy team, leading multiple concurrent projects, and maintaining effective communication across partners. Additionally, the role requires developing processes, improving efficiencies, and monitoring CRM performance metrics.

To qualify for the Lifecycle Marketing Lead position at Rover, candidates should have 3-5 years of experience in Lifecycle or CRM marketing, along with expertise in program and process management through leading complex projects. Strong communication skills, attention to detail, and the ability to manage workloads effectively are key. A college degree or equivalent experience is required, and familiarity with SQL, HTML/CSS, and large email service providers like Iterable is considered a bonus.

To excel in the Lifecycle Marketing Lead role at Rover, focus on developing strong relationships with stakeholders and cross-functional teams. Sharpen your project management and communication skills to navigate multiple projects effectively. Embrace an analytical approach to track marketing performance, and stay updated on CRM trends to continuously improve processes. Being a proactive self-starter in a fast-paced environment will also contribute to your success in this pivotal role.

The hourly compensation for the Lifecycle Marketing Lead position at Rover ranges between $39.88 and $47.95. This competitive rate reflects the level of expertise required and the value placed on effective leadership in driving lifelong customer relationships within the lifecycle marketing framework.

Beyond the required qualifications, skills that can enhance your application for the Lifecycle Marketing Lead position at Rover include strengths in SQL and HTML/CSS, a strong grasp on deliverability best practices, and experience with large email service providers such as Iterable. Showcasing a track record of creating efficiencies in marketing programs and a willingness to learn will also make you stand out.

In your response, highlight specific projects where you managed multiple aspects of CRM strategy, outlining your approach to prioritization, project delegation, and communication with various stakeholders. Mention any tools or methodologies you used to keep projects on track and how you measured success.

Discuss how you regularly engage with industry-related content, attend webinars, subscribe to newsletters, and network with other professionals. Provide specific examples of trends you’ve actively incorporated into your previous roles and how they positively impacted your marketing strategies.

Explain your approach to using data for formulating strategic decisions. Mention tools or software you’ve utilized to analyze customer behavior data and how this analysis helped you drive successful marketing campaigns or improve customer journeys.

Share your method for prioritizing tasks, such as using a project management tool or framework. Explain how you assess project deadlines, stakeholder needs, and overall objectives to determine what requires immediate attention, allowing you to keep everything moving smoothly.

Reflect on a specific instance where you faced a challenge, detailing the nature of the obstacle, your thought process in addressing it, and the outcome. Highlight your problem-solving skills and how effective communication with your team or stakeholders led to a resolution.

Discuss your strategies for fostering communication among team members, such as regular check-ins, clear documentation, and the use of collaborative tools. Emphasize the importance of maintaining transparency and building rapport among diverse team members to ensure everyone is aligned.

Identify key performance indicators (KPIs) you focus on, such as conversion rates, customer retention, and engagement metrics. Explain how these metrics are obtained, monitored, and utilized to inform future marketing strategies, clearly linking them to customer lifecycle goals.

Illustrate your process for crafting a customer-centric approach, including conducting customer research, mapping customer journeys, and defining value propositions. Discuss how this approach has been beneficial in enhancing customer satisfaction and achieving marketing objectives.

Mention specific project management and CRM tools you are proficient with, such as Trello, Asana, or Salesforce. Explain how you leverage these tools to streamline workflows, track progress, and generate detailed reports that guide your decision-making.

Share your passion for the pet industry and how Rover's mission aligns with your personal values or experience. Explain what excites you about the opportunity to contribute to enhancing customer journeys for pet parents and sitters, emphasizing your enthusiasm for making a positive impact in their lives.