Director of Account Based Marketing (ABM)

The Director of Account Based Marketing (ABM) at Verkada is responsible for building and executing a comprehensive ABM strategy that targets key strategic accounts. You will lead a team of Growth Managers, collaborate with sales and marketing teams, and implement campaigns aimed at driving measurable impact to our bottom line.

To qualify for the Director of ABM role at Verkada, candidates should possess a 4-year undergraduate degree from a top 20 institution and have 7-12 years of relevant experience, including 3-5 years focused specifically on marketing and ABM programs, ideally at scale.

Verkada promotes a thriving in-office culture for the Director of Account Based Marketing role, emphasizing teamwork and collaboration. This position requires being on-site at our San Mateo headquarters five days a week, allowing for direct engagement with the team and fostering an innovative environment.

Success for ABM campaigns at Verkada is measured by their direct impact on revenue and pipeline growth in our targeted strategic accounts. The Director of ABM will work closely with marketing operations to ensure campaigns are data-driven and ROI positive.

Essential skills for the Director of ABM at Verkada include strong quantitative abilities for analyzing marketing data, creativity in campaign strategy, experience in demand generation, and proficiency with tools like SQL, Python, and JavaScript to optimize marketing operations.

When answering this question, focus on specific ABM campaigns you have led or participated in. Discuss the strategies used, your role in execution, and how those efforts led to measurable outcomes, such as increased revenue from targeted accounts.

Highlight your strategy for identifying and recruiting top talent with the necessary skills. Discuss the importance of fostering a collaborative environment and how you would align the team's goals with overall marketing objectives to drive success.

Discuss key performance indicators such as revenue impact, pipeline contribution, account engagement levels, and conversion rates. This demonstrates your analytical skills and understanding of how to measure ABM effectiveness.

Emphasize the importance of communication and collaborative goal-setting between sales and marketing. Share any past experiences where you successfully created synergy between these teams to enhance ABM initiatives.

Mention specific tools (like CRM software or marketing automation platforms) that you are familiar with, as well as your approach to utilizing these technologies to streamline campaign management and track performance.

Discuss your methods for continuous learning, such as following relevant industry blogs, attending webinars, and participating in professional networks. This shows your commitment to evolving in the role and adapting your strategies.

Share a specific example that highlights your problem-solving abilities. Discuss the challenges you faced, your approach to resolving them, and the ultimate outcome of the campaign.

Talk about your experience in expanding successful ABM initiatives, possibly by sharing how you identified opportunities for growth and implemented new resources or strategies to reach wider markets.

Explain your process for researching and understanding the unique needs and pain points of various industries, and how you apply these insights to craft targeted campaigns effectively.

Outline your belief in the importance of meaningful customer engagement and how your strategies prioritize building relationships that foster loyalty and ultimately lead to long-term success for both the client and the company.