Sr. Product Marketing Manager

As a Sr. Product Marketing Manager at MyFitnessPal, you'll be responsible for developing and executing comprehensive go-to-market strategies for new product launches. This includes crafting effective positioning, messaging, pricing strategies, and identifying distribution channels. You will also conduct market research to pinpoint customer needs and trends, and lead strategic marketing campaigns from their inception through to execution.

To be successful in the Sr. Product Marketing Manager position at MyFitnessPal, candidates should possess 4-6 years of product marketing experience. Strong communication skills, especially in writing clear go-to-market strategies and briefs, are essential. A balanced approach to both analytical and creative problem-solving, along with a track record of developing marketing strategies that exceed objectives, is highly valued.

The culture at MyFitnessPal is collaborative and inclusive, focusing on personal connections and work-life balance. As a Sr. Product Marketing Manager, you can expect to work within a small, dynamic team, where your contributions are valued. The company actively fosters an inclusive environment and encourages diverse backgrounds and perspectives.

MyFitnessPal offers a range of comprehensive and inclusive employee benefits for Sr. Product Marketing Managers, including health coverage, a flexible time-off policy, wellness allowances, and a robust retirement plan. Additionally, employees benefit from a mentorship program, family-friendly support, and unique offerings such as volunteer days off.

At MyFitnessPal, personal growth is prioritized through various initiatives. Sr. Product Marketing Managers can participate in a mentorship program to enhance their skills and receive internal training through a virtual learning and development library. This commitment to continuous education empowers employees to unlock their full potential.

When answering this question, provide specific examples of GTM strategies you have crafted in previous roles, detailing the factors you considered, your target audience's insights, and the outcomes achieved. Highlight any creative approaches you used to differentiate your product in the market.

Discuss your methodology for conducting both qualitative and quantitative market research. Provide examples of how you identified audience needs and market trends, and explain how these insights guided your marketing decisions at MyFitnessPal.

Share your approach to setting key performance indicators (KPIs) for marketing campaigns and your process for collecting and analyzing data. Discuss any tools you use for measurement and how you iterate on strategies based on insights gained.

Provide an example of a project where collaboration was key. Explain your role, the departments involved, and how you navigated differing perspectives to achieve a unified goal. Highlight your communication and negotiation skills.

Discuss instances where you successfully combined creativity with data analysis to achieve objectives. Share specific examples that highlight your ability to approach challenges from multiple angles and derive effective marketing strategies.

Illustrate how you leverage industry reports, competitor analysis, consumer feedback, and other resources to keep your knowledge current. Mention any tools or networks you engage with to deepen your understanding of the marketing landscape.

Detail a specific marketing campaign you executed that garnered significant results. Discuss your objectives, the strategy employed, and the measurable outcomes achieved, emphasizing your contributions to its success.

Explain your framework for product positioning, focusing on understanding target demographics and crafting clear messaging that highlights unique selling points. Provide examples of how you've successfully positioned products in the past.

Be honest about potential challenges you can identify based on your research of MyFitnessPal's market and product range. Frame your response positively by discussing how you would approach and overcome these challenges through strategic thinking.

Share your personal connection to health and wellness and how that passion drives your marketing efforts. Discuss any relevant experiences or insights that enhance your commitment to the mission of MyFitnessPal.