Graphic Designer

At PENN Entertainment, a Jr. Graphic Designer plays a critical role in creating and customizing visual assets that represent our marketing initiatives. This includes collaborating on 360 creative campaigns for high-profile digital platforms such as ESPN BET and theScore. Responsibilities involve producing graphics for social media, display marketing, and CRM, as well as ensuring brand consistency across all delivered materials.

To qualify for the Jr. Graphic Designer role at PENN Entertainment, candidates should have a Bachelor’s degree or equivalent experience in graphic design, with at least 2 years of relevant work history, preferably in digital media. Proficiency in design software like Photoshop, Illustrator, and After Effects is essential, alongside a strong understanding of design principles and effective communication skills.

As a Jr. Graphic Designer at PENN Entertainment, your workweek runs from Thursday through Monday, catering to our weekend demands. Expect to collaborate closely with the marketing and social design teams on various projects, ensuring deadlines are met while juggling multiple ongoing designs for campaigns across digital and broadcast mediums.

Key skills for a Jr. Graphic Designer at PENN Entertainment include a high proficiency in industry-standard graphic design software, advanced writing and communication abilities, and a solid understanding of design principles like color, layout, and typography. Additionally, knowledge of social media platforms and the latest design trends in the gaming industry is highly valuable.

Having a passion for sports is crucial for a Jr. Graphic Designer at PENN Entertainment because you will be working with brands like ESPN BET and on projects that resonate with sports enthusiasts. Understanding the target audience’s needs and integrating sports culture into your designs helps create compelling marketing materials that drive engagement and enhances the overall product experience.

When tackling a new design project, I begin with a thorough review of the creative brief to understand the objectives and target audience. I then brainstorm concepts and create rough sketches or wireframes to visualize ideas. After gathering feedback, I refine my designs using software tools like Illustrator and Photoshop, focusing on brand guidelines and project goals.

To stay current on design trends, I regularly follow industry blogs, social media influencers, and relevant design forums. I also participate in webinars and workshops, particularly those focused on graphic design in the gaming and sports sectors, allowing me to gather insights and inspiration for my work.

I thrive under pressure and have developed excellent time management skills to meet tight deadlines. I prioritize tasks based on project requirements and communicate proactively with my team about any challenges I encounter, facilitating a collaborative approach to ensure goals are met on time.

To ensure brand consistency, I develop a deep understanding of the brand’s guidelines, including color palettes, typography, and visual elements. I consistently refer to these guidelines throughout the design process and seek feedback from stakeholders to guarantee alignment with the brand’s identity and messaging.

Certainly! I once worked on a digital campaign where my initial design received constructive feedback from my manager. I took that as an opportunity to enhance my concept, involving more collaboration with the marketing team to align the visuals with the project goals. The final design turned out to be much stronger and successfully captured the audience's attention.

I have extensive experience with Adobe Creative Suite, especially Photoshop, Illustrator, and After Effects. I’ve used these tools for creating promotional materials, social media graphics, and video content. I'm also familiar with Figma for collaborative design projects, which enhances the workflow with my team.

I view feedback as an essential part of the design process and actively seek it from peers and stakeholders. When receiving feedback, I stay open-minded and focus on understanding the perspective behind the comments, using that input to refine and improve my designs effectively.

Balancing multiple projects requires effective organization. I utilize project management tools to prioritize tasks and set realistic timelines. By breaking down larger tasks into manageable steps, I can allocate my time efficiently between projects while still meeting deadlines.

I find inspiration in various sources, from contemporary art and design trends to sports culture and advertising. Visiting design exhibitions or following innovative designers on social media invigorates my creativity, allowing me to infuse new ideas and perspectives into my work.

I am excited about the opportunity to work at PENN Entertainment because of its innovation in the gaming and sports industry. I admire the company's commitment to impactful design and marketing strategies while fostering an environment that encourages professional growth. Contributing to high-profile brands like theScore and ESPN BET aligns perfectly with my interests and career aspirations.