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Keynotes Program Director

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Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the Role

We’re looking for a highly organized, execution-driven Keynotes Program Director to lead the planning, production, and delivery of keynote programs across our major events. This role is the operational linchpin between content, creative, speaker teams, and production—ensuring that every keynote is strategically sound and flawlessly delivered.

You’ll manage the full keynote lifecycle from program development to showtime, aligning multiple stakeholders, timelines, and workstreams to produce high-impact main stage moments that move audiences and elevate our brand.

What You’ll Do

Own End-to-End Keynote Program Management: Oversee the entire lifecycle of keynote sessions—including planning, timelines, budgets, resources, and delivery.
Keynote Strategy: Collaborate with cross-functional teams to develop and refine keynote strategies, ensuring alignment with corporate messaging and audience engagement goals.
Operational Planning: Develop detailed production schedules, speaker prep timelines, and run-of-show documents in coordination with content, creative, and technical teams.
Cross-Functional Leadership: Serve as the central point of contact between marketing, comms, content, speaker operations, and event production teams.
Speaker Operations: Manage intake, onboarding, communications, and logistics for keynote speakers—both internal and external. Coordinate rehearsals and technical checks together with the strategic events team.
Content & Asset Management: Ensure all keynote materials (scripts, slides, videos) are reviewed, approved, and delivered on time and in the correct formats.
Production Partner: Work closely with production teams (internal or agency) to plan stage design, AV needs, show calling, and overall technical execution.
Risk Management & Problem Solving: Identify risks, remove blockers, and keep everything running smoothly—especially in the final lead-up to live events.
Post-Event Reporting: Gather feedback, analyze performance, and capture learnings to continuously improve keynote operations and execution.

Qualifications

What You Bring

15+ years of experience in program management, event operations, or production—preferably with experience supporting executive-level programming
Proven success managing complex, multi-stakeholder projects with tight deadlines
Strong organizational skills and attention to detail—nothing slips through the cracks
Experience working with production teams, AV vendors, and creative agencies
Ability to communicate clearly and effectively across technical and non-technical teams
A calm, solutions-oriented mindset—especially under pressure
Comfort with project management tools and presentation platforms (Keynote, PowerPoint, etc.)
Familiarity with stage production and live or virtual broadcast environments
Background in large-scale conferences or main-stage event planning
Experience in speaker coaching or executive comms workflows

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

ServiceNow Glassdoor Company Review

4.5

ServiceNow DE&I Review

4.6

CEO of ServiceNow

Bill McDermott

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Average salary estimate

$135000 / YEARLY (est.)

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$120000K

$150000K

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What You Should Know About Keynotes Program Director, ServiceNow

Are you passionate about crafting unforgettable experiences? ServiceNow is on the lookout for a Keynotes Program Director based in Austin, Texas! In this role, you'll be at the heart of our high-energy events, bringing your exceptional organization and leadership skills to orchestrate impactful keynote presentations. As the operational expert, you will manage everything from initial program development all the way through to the big day, ensuring that each keynote is aligned with our corporate messaging and tailored for maximum audience engagement. You'll collaborate with various teams, develop meticulous production schedules, and ensure every detail is perfect, from speaker operations to technical execution. Your role is crucial in making sure that each keynote moment resonates with our audience and represents our brand with excellence. With over 15 years of experience in program management or event operations, you'll thrive in a fast-paced environment, adeptly handling complex, multi-stakeholder projects. Whether you're coordinating speaker logistics or managing production teams, your solutions-oriented mindset will keep everything running smoothly. Join us at ServiceNow and contribute to our mission of making the world work better for everyone by elevating our message through powerful keynotes!

Frequently Asked Questions (FAQs) for Keynotes Program Director Role at ServiceNow

What are the main responsibilities of a Keynotes Program Director at ServiceNow?

The Keynotes Program Director at ServiceNow is responsible for overseeing the entire lifecycle of keynote sessions, from planning and budgeting to execution. This role includes collaborating with cross-functional teams to develop keynote strategies, managing speaker operations, and coordinating with production teams to ensure all aspects of the event run smoothly and effectively.