Email and SMS Marketing Associate w/Sense of Humor (Apr 2025)

The Email and SMS Marketing Associate at Shinesty is responsible for developing and executing email and SMS campaigns using Klaviyo and Wunderkind, respectively. Key responsibilities include owning the email marketing strategy by working on audience segmentation, automation, A/B testing, and optimizing performance metrics, as well as collaborating with internal teams to create engaging content that resonates with our humorous brand image.

Candidates for the Email and SMS Marketing Associate position at Shinesty should possess at least 5 years of professional experience in digital marketing, particularly in email and SMS marketing. A strong understanding of tools like Klaviyo and experience with retail or CPG brands are essential, as is excellent written and verbal communication skills. Familiarity with Shopify for e-commerce integration is also advantageous.

The Email and SMS Marketing Associate plays a pivotal role in advancing Shinesty's marketing strategy by implementing integrated campaigns that drive traffic, customer acquisition, and revenue growth. Their work ensures content is tailored to meet customer needs through newsletter personalization and engaging SMS campaigns, thereby enhancing the overall customer journey.

Shinesty embraces a relaxed and humorous company culture, where fun is paramount and creativity flourishes. The Email and SMS Marketing Associate is expected to both contribute to a vibrant work environment and adapt quickly to change, while collaborating effectively with cross-functional teams for cohesive marketing efforts.

The working environment for the Email and SMS Marketing Associate at Shinesty is flexible and supportive, allowing team members to manage their hours effectively while focusing on delivering results. The company values agility and creativity, ensuring every associate has access to the tools and resources needed to succeed.

When answering this question, discuss specific projects or campaigns you've managed using Klaviyo. Highlight how you utilized its features such as segmentation, automation sequences, and A/B testing to achieve better performance metrics.

To answer, describe how you gather data from metrics like open rates and click-through rates. Discuss any tools you use and how you interpret the results to make data-backed recommendations for future campaigns.

Explain your understanding of relevant regulations such as GDPR or CAN-SPAM. Detail the steps you take to ensure your campaigns meet these legal requirements, including obtaining consent and clear opt-out options.

Share a brief overview of a specific SMS campaign, discussing the objectives, strategies used, performance metrics, and lessons learned. Emphasize how this aligns with the customer experience.

Talk about your approach to creating cohesive marketing strategies that utilize both channels. Highlight how you coordinate messaging and timing for optimal audience engagement across platforms.

Discuss your methodologies for segmenting audiences based on demographics, behaviors, or past purchases. Explain why segmentation is crucial for effective personalization in email and SMS campaigns.

Describe your process for setting up A/B tests, including elements tested (like subject lines or sending times) and how you interpret results to inform future campaigns.

Share a specific instance where you used customer feedback or performance data to refine messaging or targeting in your campaigns, emphasizing the positive impact on engagement.

Mention your sources for industry news, such as blogs, webinars, and professional networks. Discuss how you apply these insights to innovate or adapt your marketing strategies.

List specific tools you have experience with beyond Klaviyo and Wunderkind, like analytics platforms or design tools. Explain how each contributes to efficient campaign management and analysis.