Director of Marketing Operations

The Director of Marketing Operations at Sigma Computing is responsible for leading and scaling our marketing systems and processes. This includes owning the marketing technology stack, managing lead lifecycle processes, building performance dashboards, establishing governance for data integrity, collaborating on budget forecasting, and conducting regular performance reviews. This role is crucial in optimizing our marketing engine for pipeline and revenue growth.

To be considered for the Director of Marketing Operations position at Sigma Computing, candidates should possess 8+ years of experience in B2B SaaS marketing, with at least 3 years in a leadership role within Marketing Ops. A deep expertise in marketing automation platforms, CRM systems, and analytics tools is essential, alongside a proven track record of improving operational efficiency and performance metrics.

The Director of Marketing Operations plays a vital role in driving revenue growth at Sigma Computing by optimizing marketing systems and processes. By establishing efficient workflows, managing lead scoring and attribution, and analyzing campaign performance, this role ensures marketing directly contributes to pipeline generation and overall revenue goals.

A successful Director of Marketing Operations at Sigma Computing should have a strong understanding of various marketing automation platforms like HubSpot, CRM systems such as Salesforce, and BI/analytics tools. Familiarity with ABM tools like 6sense or Demandbase is also important, as this knowledge helps in optimizing the marketing engine for greater efficiency and effectiveness.

The culture at Sigma Computing is collaborative and innovative, emphasizing teamwork across departments. The Director of Marketing Operations will be integrated closely with demand generation, content marketing, and sales teams, fostering an environment where brainstorming and strategic alignment lead to meaningful contributions toward the company’s growth and success.

Discuss specific platforms you've worked with, such as HubSpot or Marketo. Illustrate how you've utilized these tools to improve marketing efficiency, lead generation, and campaign tracking. Providing examples of successful campaigns that resulted from using these platforms can showcase your expertise effectively.

Focus on your experience with ensuring data quality through governance and QA processes. Mention any specific compliance regulations you have worked with, such as GDPR or CCPA, and provide examples of how you’ve maintained data integrity in marketing campaigns.

Explain the metrics and KPIs you find valuable, such as conversion rates and ROI. Discuss how you build dashboards and reports to provide insights to stakeholders, ensuring everyone is aware of campaign performance and how it ties back to overall goals.

Highlight your experience working cross-functionally, discussing strategies for aligning lead scoring, routing, and attribution models with sales goals. Providing concrete examples of how you’ve facilitated better integration between marketing and sales functions will demonstrate your collaborative approach.

Share your insights into how you’ve participated in planning and budgeting processes, along with methods you've used to forecast marketing expenses and resource allocation based on campaign performance and historical data.

Describe a specific project where you identified inefficiencies within marketing operations and implemented changes that resulted in measurable improvements. Focus on the process you took and the outcomes achieved.

Discuss the criteria you consider when evaluating new tools, such as integration capabilities, user-friendliness, and ROI potential. Provide an example of a technology you recommended and how it benefited your team’s efforts.

Explain your openness to receiving feedback and how you prioritize communication in team dynamics. Provide an example of a time when you adapted a project based on constructive criticism and the positive results that followed.

Articulate your approach to leading performance reviews, emphasizing the importance of data-driven insights and fostering an environment where team members feel valued. Detail the steps you would take to identify strengths and areas for improvement collaboratively.

Share your understanding of current trends, such as AI in marketing, the increasing importance of data privacy, or shifts in consumer behavior. Discuss how you think these trends might affect marketing strategies and operational changes moving forward.