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Programmatic Partnerships Manager (f/m/d)

Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

Ad:s is a data-driven marketing and sponsorship solution designed to help deliver significant efficiency improvements against marketing investments. The ad:s team develops and provide fully customisable purpose-built, proprietary tools and services to meet the individual marketing needs of sportsbooks and publishers. Through our broad sales network, relationships and vast infrastructure that extends across the globe, the team also facilitates sponsorship opportunities for bookmakers. The Programmatic Partnerships Manager will play a key role in identifying and managing the supply connected to our in-house DSP covering web display, OLV, In-App, Audio, CTV and DOOH. You will be partnering with new and existing suppliers at the SSP/Exchange/Direct Publisher level and data/audience partnerships across EMEA, APAC, LATAM and NAMER. As a gatekeeper for our Supply, you will be translating client requirements and aligning supply accordingly to best deliver on client KPIs.

THE CHALLENGE

  • Manage and continue to build relationships with Sportradar’s top tier SSP/Exchange, data, and tech partners
  • Be adept and familiar with deal creation and curation platforms, defining approval lists, and navigating the world of deals (open, private, curated marketplace, data/audience controlled)
  • Relish problem-solving by showcasing your knowledge of programmatic offerings and technical know-how, and in turn, educate and upskill other teams.
  • Be comfortable explaining offerings and solutions internally and externally across any programmatic subject from basic programmatic educational pieces to other topics such as ad fraud, arbitrage, and MFA.
  • Identify potential new opportunities and negotiate direct publisher partnerships, making sure those relationships support key growth and product initiatives of the company.
  • Define, communicate, and build out strategies for who we work with and why, for any given platform and format, in any designated territory for our ever-evolving client roster.
  • Be an internal evangelist, specifically towards our existing and new business sales teams, for these partnerships and get them excited about our technology and deliverable offerings
  • Gather market and customer information from partners and provide feedback on programmatic buying trends, partner product developments, private exchanges, and premium programmatic initiatives
  • Design and deliver business reviews, performance updates, and growth opportunity presentations to partnerships and key internal contacts

ABOUT YOU:

  • 5+ years experience in programmatic advertising from at least 2 of the following: SSP or Exchange, DSP, Publisher, Data Provider, Digital Agency, Arbitrage/Adfraud, fighting ad-fraud, Technical Account management
  • In depth of knowledge of ad tech including advertising/publisher business models, technical understanding of ad serving, wrapper technology, header bidding, media trading, SPO, the programmatic ecosystem, ad fraud, arbitrage, SSPs/DSPs, RTB and/or other related digital advertising technology,
  • A track record of forging strong relationships with partners at all levels, understanding their objectives and influencing them to make desired decisions
  • Data-driven in decision-making; providing proof for your proposals and suggestions
  • Exceptional troubleshooting, analytical and problem-solving capabilities coupled with attention to detail
  • A strong verbal and written communicator in English and a past wxperience working with multicultural and international teams
  • Have the inquisitive nature to kick the tyres on everything within your assigned reach and ascertain the real value of any offer
  • Able to present complex information into understandable, comprehensible information with actionable recommendation

Additional Information

OUR OFFER: 

  • A collaborative environment with colleagues from all over the world (Engineering offices in Europe, Asia and US).  

  • Ability to shape your own workday and career via a clearly defined professional and personal development plan. 

  • Opportunity to work with senior leadership, develop yourself and build your career within an inspiring and fast-growing company and digital sports environment. 

  • Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants. 

  • Flexible working hours. 

OUR RECRUITMENT PROCESS:  

  • Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations. 

  • 1st Interview with the Hiring Team to discuss your background 

  • 2nd Interview is where you meet with the rest of the hiring team dive into your expertise, as also discuss team fit. 

  • Final Steps: Receive feedback and, if successful, an offer! 

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!

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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Programmatic Partnerships Manager (f/m/d), Sportradar

Are you ready to take the lead as a Programmatic Partnerships Manager at Sportradar? Located in the heart of Vienna, our world-leading sports technology company is at the crossroads of sports, media, and betting, collaborating with over 1,700 clients worldwide. In this dynamic role, you'll be at the forefront of our programmatic advertising initiatives, managing relationships with top-tier SSPs, Exchanges, and direct publishers. Your expertise will help shape our in-house Demand-Side Platform (DSP) offerings across multiple channels like web display, audio, and CTV. As the gatekeeper for our supply, you’ll ensure that we meet clients' KPIs through strategic partnerships while navigating the intricacies of programmatic advertising. You'll collaborate in identifying new opportunities and negotiating partnerships that align with our growth strategies. Your insights into programmatic buying trends will be invaluable as you present performance updates and growth opportunities to internal and external stakeholders. At Sportradar, we're passionate about fostering an inclusive and vibrant workplace where you can grow professionally and personally while engaging with a diverse global team. Join us on our exciting journey, and let’s redefine the future of sports technology together!

Frequently Asked Questions (FAQs) for Programmatic Partnerships Manager (f/m/d) Role at Sportradar
What are the primary responsibilities of a Programmatic Partnerships Manager at Sportradar?

As a Programmatic Partnerships Manager at Sportradar, your primary responsibilities include managing and building relationships with top-tier suppliers, understanding client requirements, and aligning them with available supply to deliver on key performance indicators. You'll also be tasked with negotiating partnerships, providing insights into programmatic buying trends, and facilitating sponsorship opportunities, all while educating internal teams about our programmatic offerings.

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What qualifications are needed for the Programmatic Partnerships Manager position at Sportradar?

Candidates for the Programmatic Partnerships Manager position at Sportradar should have at least 5 years of experience in programmatic advertising, with a solid understanding of ad tech and business models. A background in dealing with SSPs, DSPs, or other related entities is essential, coupled with strong analytical skills, relationship-building capabilities, and the ability to communicate complex information clearly.

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How does Sportradar support the career development of a Programmatic Partnerships Manager?

At Sportradar, we provide a collaborative environment and the resources needed for personal and professional growth. As a Programmatic Partnerships Manager, you will have access to a clearly defined development plan, opportunities to work with senior leadership, and participation in vibrant professional communities such as Women in Tech and Pride groups, ensuring a well-rounded career trajectory.

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What type of work culture can a Programmatic Partnerships Manager expect at Sportradar?

Sportradar boasts a vibrant and inclusive work culture that values diversity and collaboration. As a Programmatic Partnerships Manager, you'll be part of a global team where multicultural perspectives are welcomed, encouraging creativity and innovative problem-solving. Flexible working hours further enhance our supportive environment.

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Can you describe the recruitment process for the Programmatic Partnerships Manager role at Sportradar?

The recruitment process for the Programmatic Partnerships Manager position at Sportradar starts with an initial screening chat with our Talent Acquisition Partner, followed by interviews with the hiring team to discuss your background and fit. The final steps involve meeting the larger team to assess your expertise, culminating in feedback and a job offer if successful.

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Common Interview Questions for Programmatic Partnerships Manager (f/m/d)
What experience do you have with programmatic advertising?

In answering this question, focus on your specific roles and achievements within programmatic advertising. Mention the platforms you've worked with, notable campaigns, and how you contributed to driving results through data-driven strategies.

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How do you manage relationships with supply partners?

Provide examples of your strategies for maintaining and strengthening relationships with supply partners. Emphasize communication, understanding partner goals, and how you've navigated challenges to drive collaborative success.

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Can you explain some programmatic terminology you're familiar with?

Discuss key terms such as SSP, DSP, RTB, header bidding, and ad ops workflows. Make sure to frame your explanations in a way that shows your understanding of how these elements work together in the programmatic ecosystem.

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What challenges have you faced in programmatic advertising, and how did you overcome them?

Identify a specific challenge within programmatic advertising, then outline the actions you took to address it. Highlight how your problem-solving skills and technical knowledge were instrumental in finding a solution.

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How do you stay updated on industry trends and developments?

Mention the resources you utilize to stay informed, including industry blogs, webinars, networking events, and conferences. This demonstrates your commitment to continuous learning and adaptation.

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How do you approach presenting complex information to stakeholders?

Explain your process for distilling complex information into clear, actionable insights. Highlight your use of visual aids and storytelling techniques to engage your audience effectively.

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How would you define success in a role like the Programmatic Partnerships Manager?

Articulate your perspective on metrics, including successful partnerships, growth in campaign performance, and client satisfaction. Discuss how you would align these with Sportradar’s broader business objectives.

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What strategies would you employ to negotiate with potential partners?

Illustrate your negotiation style by discussing how you would assess partnership value, communicate mutual benefits, and ensure that the partnership aligns with both parties’ goals, ensuring a win-win situation.

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Describe a time you educated a team about programmatic advertising.

Share a specific instance where you conducted a training session or workshop. Highlight how you tailored the content to the audience's level of expertise and your approach to making complex concepts easily digestible.

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What is your experience with data and audience partnerships?

Talk about your involvement with data partnerships and how you've leveraged these relationships to drive enhanced targeting and performance. Provide concrete examples to reinforce your experience and success in this area.

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For candidates and prospective employees, you know a job at Sportradar will reward you for your hard work and good service. You will be provided with development and learning opportunities, your innovation will be encouraged, and you will work wit...

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DATE POSTED
March 26, 2025

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