Creative Strategy Lead - AUX

As a Creative Strategy Lead at Spotify AUX, you will own the development of the central creative idea for campaigns, ensuring they resonate deeply with target audiences. Your responsibilities include collaborating with various teams to align the campaign with client objectives, weaving music into the concepts, leading brainstorming sessions, and presenting your creative vision to clients. Additionally, you'll be ensuring that the campaigns are not only bold but also feasible within timelines and budgets.

To qualify as a Creative Strategy Lead at Spotify AUX, you should have at least 5 years of experience, preferably in an agency setting focused on brand strategy and campaign ideation. Experience with music-driven campaigns or in the entertainment sector is highly valued. Proficiency in art direction and excellent communication skills are essential, enabling you to pitch ideas confidently to clients and internal teams.

Music is central to the role of a Creative Strategy Lead at Spotify AUX. You will be working closely with the music team to seamlessly incorporate music into your campaign concepts, connecting emotionally with the audience. This includes exploring different artists, genres, and events to enhance the narrative and ensure that every campaign reflects Spotify’s unique music culture.

As a Creative Strategy Lead at Spotify AUX, you can expect a dynamic and collaborative working environment. You'll be part of a team that encourages idea generation and creative freedom. The role also offers flexibility in where you work, allowing you to choose to work from either New York, Los Angeles, or even from home, with in-person meetings required a few times a week.

Spotify AUX provides an excellent benefits package for the Creative Strategy Lead position, including health insurance, a 401(k) retirement plan, six months of paid parental leave, and a generous vacation policy with 23 paid days off and 13 paid flexible holidays. These benefits ensure a healthy work-life balance while you lead innovative creative campaigns.

When developing a central creative idea, I start by thoroughly understanding the client’s goals and target audience. I engage in brainstorming sessions with cross-functional teams to explore various angles and concepts. This collaborative approach helps in crafting bold ideas that resonate emotionally while aligning with client objectives.

To ensure effective integration of music into a campaign, I collaborate closely with our music team and consider various aspects like the chosen artists, genres, and content. I aim for the music to enhance the overall narrative and emotional tone, ensuring that it becomes an inseparable part of the story we’re aiming to tell.

In leading successful brainstorming sessions, I foster an open environment where all ideas are welcome. I utilize techniques like mind mapping to encourage flow and build off each other's creativity. Clear agenda setting and establishing ground rules help keep us focused while exploring new concepts innovatively.

Balancing creative boldness with practical considerations is crucial in my role. I advocate for visionary ideas while always keeping timelines, budgets, and client expectations in mind. During presentations, I articulate how creative elements align with strategy and how they can be feasible within the given constraints.

One example of a successful music-driven campaign I worked on involved collaborating with an emerging artist to promote their new album. By creating a narrative that tied the album’s themes to a broader lifestyle campaign, we were able to engage the audience emotionally and drive significant engagement and streams.

I have extensive experience leading cross-functional teams, where I coordinate efforts between creatives, production, and analytics. I believe in leveraging each team’s strengths and fostering collaboration through regular communication and feedback loops, ensuring that everyone is aligned towards a common goal.

Handling feedback on creative concepts is a collaborative process for me. I actively listen to team and client input, recognizing the value it brings to refining ideas. I’m open to revisiting concepts and adapting them based on constructive feedback to align better with overall objectives.

I typically use a variety of tools for creative direction, including project management software like Asana for tracking progress, and design programs like Adobe Creative Suite for visuals. These tools help streamline collaboration and ensure all elements of a campaign are cohesive and on-brand.

I once faced a challenge when a key artist dropped out shortly before a campaign launch. I quickly pivoted by identifying an alternative artist with a similar vibe and worked closely with the team to rework the campaign elements. Quick, creative problem-solving allowed us to keep the project on track while maintaining its impact.

The most important quality for a Creative Strategy Lead is adaptability. The ability to pivot ideas based on feedback, or changes in client needs, while maintaining creative vision is crucial in this dynamic environment. Flexibility, combined with strong communication skills, ensures that the team can thrive amid challenges.