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Marketing Manager, Regional Offices

Please be aware of recruiting scams!


All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.



CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.



About Us:


CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.


For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.


​​The Marketing Manager, Regional Offices will play a critical role in developing and implementing strategic marketing plans to promote CALSTART’s Regional Offices and their programs. An exciting opportunity to support the expanding work of the Regional Offices, this new position requires strong marketing acumen, excellent project management abilities, superior communication skills, and an interest in sustainable transportation solutions.  The Marketing Manager will report to the Deputy Director of Marketing and work cross-functionally across teams to achieve programmatic and organizational goals. If the prospect of "Changing Transportation for Good" excites you, this could be your next career move! ​ 


Duties & Responsibilities
  • ​​Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments   
  • Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.   
  • Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.    
  • Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement. ​ 


What You'll Bring to the Table
  • ​​5-7 years of professional marketing experience in B2B marketing   
  • Quick learner with the ability to distill complex programs into easily understood concepts for diverse audiences.   
  • Self-starter with a creative mindset to develop innovative marketing solutions for business challenges.   
  • Strong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives.   
  • Detail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets.   
  • Proficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud.   
  • Bachelor’s Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered.   
  • Genuine interest in sustainability and clean transportation solutions. ​ 


$85,000 - $97,000 a year
CALSTART values transparency and strives to provide as much information regarding compensation as possible. The complete salary range for this role is $85,000-$97,000. Pay is determined based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job. 

We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.


We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!


We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!


Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.

Average salary estimate

$91000 / YEARLY (est.)
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$97000K

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What You Should Know About Marketing Manager, Regional Offices, CALSTART

Join CALSTART as a Marketing Manager for our Regional Offices and play a key role in transforming transportation for good! This fully remote position invites you to harness your marketing expertise and project management skills to develop and implement strategic marketing plans that elevate our initiatives across the United States. Here at CALSTART, we’re passionate about decarbonizing transportation and creating equitable access to clean air. Your responsibilities will range from conducting audience research to content creation, campaign execution, and performance analysis. You'll get to express your creativity by drafting compelling content for various channels including social media, emails, and digital ads. With your innovative mindset and ability to understand complex concepts, you will communicate our mission effectively to diverse audiences. A Bachelor’s Degree in Marketing or a related field along with 5-7 years of B2B marketing experience is crucial for this role, as is your proficiency in digital marketing tools. If you are detail-oriented, a strong communicator, and passionate about sustainability and clean transportation, this position is your opportunity to contribute to meaningful change while advancing your career. Join a team of world-class innovators and become part of our mission-driven culture—your path to making a difference starts here at CALSTART!

Frequently Asked Questions (FAQs) for Marketing Manager, Regional Offices Role at CALSTART
What are the responsibilities of a Marketing Manager at CALSTART?

As a Marketing Manager at CALSTART, you will have a diverse range of responsibilities including conducting audience and market research to engage target segments, creating engaging content across multiple platforms, executing marketing campaigns to support CALSTART's Regional Offices, and analyzing the performance of your initiatives. Your work will help amplify our mission of sustainability and transportation decarbonization.

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What qualifications are required for the Marketing Manager position at CALSTART?

To qualify for the Marketing Manager position at CALSTART, candidates need a Bachelor’s Degree in Marketing, Communications, or a related field, along with 5-7 years of professional B2B marketing experience. Strong project management capabilities, excellent communication skills, and detail-oriented habits are also essential, along with proficiency in digital marketing tools like Monday.com and Canva.

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What kind of skills are important for a Marketing Manager at CALSTART?

Important skills for a Marketing Manager at CALSTART include strong project management skills, creative problem-solving abilities, and excellent communication proficiency. A true passion for sustainability and clean transportation, along with the capacity to distill complex information into easily understandable content, will set you up for success in this role.

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How does CALSTART support the professional development of their Marketing Manager?

CALSTART is committed to the professional growth of their employees, including the Marketing Manager. We invest in your success through ongoing training, workshops, and exposure to cross-functional initiatives. This ensures you stay up-to-date with industry trends and refine your skill set while helping to contribute positively to the environment.

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What is the salary range for a Marketing Manager at CALSTART?

The salary range for a Marketing Manager at CALSTART is between $85,000 and $97,000 annually. Compensation is determined based on various factors such as skills, experience, education, and internal equity. We believe in transparency regarding pay and strive to offer competitive salaries in line with industry standards.

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Common Interview Questions for Marketing Manager, Regional Offices
Can you describe your experience with B2B marketing?

To effectively answer this question, detail your relevant experiences, emphasizing specific B2B marketing strategies you've implemented. Illustrate your familiarity with market research, campaign execution, and performance analysis to showcase how your skills align with the Marketing Manager role at CALSTART.

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What is your approach to developing marketing campaigns?

When responding, highlight your process for researching target audiences, setting objectives, and tailoring content to meet those objectives. Include examples of successful campaigns you've led and the metrics you used to measure their success, demonstrating your strategic thinking and project management capabilities.

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How do you ensure effective communication across teams?

Illustrate your approach to fostering cross-functional collaboration by sharing past experiences where clear communication played a key role in project success. Discuss the tools you use to maintain transparent lines of communication and how you facilitate feedback between teams to enhance project outcomes.

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What tools do you prefer for digital marketing?

Mention specific tools you've used, such as Monday.com for project management, Hootsuite for social media scheduling, and MailChimp for email marketing. Explain how these tools help you manage campaigns more effectively, monitor performance, and streamline communication.

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Can you provide an example of a successful project you've managed?

Share a brief narrative about a marketing project you successfully managed from inception to execution. Focus on the challenges you faced, how you overcame them, and the results, especially aligning them with metrics that reflect your impact.

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How do you stay current with industry trends?

Talk about your methods for keeping updated, such as following industry publications, participating in webinars, or engaging in professional networks. Emphasize how this continuous learning fuels your creativity and helps you drive innovative marketing strategies.

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How do you measure the success of your marketing campaigns?

Explain your approach to defining KPIs based on campaign objectives, and detail how you use analytics tools to track progress and gather insights. Providing specific examples of metrics you have analyzed will show your data-driven approach.

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What role does sustainability play in your marketing efforts?

Discuss how you integrate sustainability into your marketing practices by focusing on messaging that highlights eco-friendly initiatives, and engaging audiences around sustainability issues. Incorporate examples where applicable to illustrate your commitment to the cause.

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Why do you want to work for CALSTART?

Personalize your answer by aligning your core values with CALSTART's mission. Highlight your interest in clean transportation solutions and the impact you hope to make through your role as Marketing Manager. Express enthusiasm for the chance to contribute to a meaningful cause.

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How do you prioritize your tasks when managing multiple projects?

Describe your organizational strategies, such as using task management tools or prioritization frameworks (like Eisenhower Matrix or MoSCoW method). Demonstrate how you balance deadlines while ensuring quality execution on all fronts to meet CALSTART's goals.

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DEPARTMENTS
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 20, 2025

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