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Growth Marketing Specialist

About Sprig

Sprig is empowering the fastest-growing and largest companies to build digital products for people, not just data points. Our platform enables product teams to ask any question about their product, observe user interactions, and receive actionable product recommendations to drive success. Today, we’re proud to partner with industry leaders like Notion, Figma, Ramp, Robinhood, Coinbase, and TripAdvisor, helping them build world-class products.

As we continue our journey towards $100M in revenue and beyond, Sprig’s vision is to shape the future of autonomous product development, where products evolve and self-iterate in real-time. By automatically analyzing user experiences as they happen, Sprig AI will synthesize data and identify product improvements instantly, ensuring nearly flawless user experiences and driving the next wave of innovation in product management. 

As part of a new AI agent ecosystem, Sprig will collaborate with generative design and coding platforms to create a future where product teams will guide AI platforms in continuously adapting and improving products.

About this role

We’re seeking a Growth Marketing Manager to own and scale Sprig’s paid acquisition channels while supporting the broader marketing team across digital marketing, in-person and virtual events, and lifecycle initiatives. This is a unique opportunity to be a high-impact, early member of the marketing team at Sprig. Reporting directly to our Head of Marketing, you’ll play a key role in driving qualified pipeline through paid channels and expanding your marketing skillset across a variety of functions.

Your Impact

  • Manage day-to-day execution and optimization of paid acquisition campaigns across Google Ads, LinkedIn, and other key digital channels.

  • Continuously test and iterate on ad copy, landing pages, audiences, and budget allocation to improve campaign performance.

  • Analyze and report on paid media performance with insights and recommendations.

  • Support broader marketing programs such as virtual events, lifecycle campaigns, and integrated campaign launches.

  • Collaborate cross-functionally with sales, product marketing, and lifecycle teams.

Your Strengths

  • 2–3 years of experience in growth marketing, digital marketing, or paid acquisition, ideally in a B2B SaaS setting.

  • Strong working knowledge of Google Ads, LinkedIn Ads, and performance optimization.

  • Analytical mindset and comfort working with campaign data to uncover insights.

  • Collaborative, curious, and eager to grow across multiple areas of marketing.

  • Highly organized and able to manage multiple projects simultaneously in a fast-paced, team-oriented environment.

Benefits & Perks

  • Competitive Salary

  • Competitive Employee Equity

  • 401K Program

  • Medical, Dental, and Vision Benefits

  • FSA/HSA Benefit

  • $175/month Commuter Benefit

  • Additional Wellbeing Benefits

  • Flexible Paid Time Off

  • Paid Parental Leave

  • Professional Development Stipend

  • Hybrid Office Policy

  • Lunch available 5x a week in SF and NYC

  • Dinner available 4x a week in SF

  • Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The base salary range for this full-time position is $90,000-$110,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***

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What You Should Know About Growth Marketing Specialist, Sprig

Join the dynamic team at Sprig as a Growth Marketing Specialist in San Francisco! At Sprig, we’re dedicated to empowering the world's leading companies to develop digital products that resonate with users. Imagine being part of a mission where your strategies help big names like Notion, Figma, and Coinbase refine their products using the insights derived from user data. In this role, you’ll take charge of scaling our paid acquisition channels while collaborating with our innovative marketing team. You’ll manage exciting campaigns on platforms like Google Ads and LinkedIn, testing out new approaches to enhance performance. Your analytical mindset will be key in interpreting campaign data and sharing actionable insights that can steer our marketing initiatives. Plus, you’ll have opportunities to broaden your marketing expertise through engaging in virtual events and lifecycle campaigns. This position is great for someone with 2-3 years of experience in growth or digital marketing, especially in a B2B SaaS setting. If you thrive in a fast-paced environment, enjoy multi-tasking, and are eager to grow, Sprig is the perfect place for you. With competitive salaries, employee equity, and a variety of benefits, we ensure our team is well-supported. Come help us shape the future of product development and make your mark within a people-first company that values every contribution!

Frequently Asked Questions (FAQs) for Growth Marketing Specialist Role at Sprig
What are the main responsibilities of a Growth Marketing Specialist at Sprig?

As a Growth Marketing Specialist at Sprig, you will manage and optimize paid acquisition campaigns across platforms such as Google Ads and LinkedIn. Additionally, you'll analyze campaign performance, test ad copy and landing pages for better results, and support broader marketing strategies including virtual events and lifecycle marketing.

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What qualifications are needed for the Growth Marketing Specialist position at Sprig?

To qualify for the Growth Marketing Specialist role at Sprig, candidates should have 2-3 years of experience in growth marketing, digital marketing, or paid acquisition, particularly within a B2B SaaS environment. Strong knowledge of Google Ads and LinkedIn Ads is also essential, alongside skills in data analysis and project management.

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How will the Growth Marketing Specialist role contribute towards Sprig's goals?

The Growth Marketing Specialist role is pivotal in driving qualified leads through effective paid campaigns. By managing acquisition channels and analyzing performance data, your contributions will directly support Sprig's initiatives to enhance user experiences and advance our mission of aiding companies in product development.

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What type of work culture can a Growth Marketing Specialist expect at Sprig?

At Sprig, the work culture is collaborative and innovative. We prioritize a people-first approach, where each team member’s contribution is valued. With a commitment to diversity and inclusion, we strive to create a supportive environment that encourages growth across teams and individual career paths.

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What benefits can a Growth Marketing Specialist expect at Sprig?

Sprig offers competitive salaries along with a comprehensive benefits package that includes employee equity, robust health plans, a retirement savings program, flexible paid time off, and professional development opportunities. Additional perks like commuter benefits and meals further enhance the work experience.

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Common Interview Questions for Growth Marketing Specialist
Can you describe your experience with Google Ads and how it pertains to the Growth Marketing Specialist role?

In my previous roles, I have utilized Google Ads for various campaigns, focusing on optimizing keyword performance and improving ad copy. I stay updated with the latest trends and best practices which I believe will be beneficial for Sprig's campaigns.

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How do you approach analyzing campaign performance data?

I believe in a systematic approach to data analysis. I start by identifying key performance indicators, followed by a thorough review of analytics tools. This data-driven insight helps me to recommend actionable changes to enhance campaign success.

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What strategies do you use for optimizing PPC campaigns?

For PPC campaigns, I focus on continuous testing and learning. This includes experimenting with various ad copies, targeting options, and landing pages while regularly analyzing the performance metrics to drive improvements.

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How would you measure the success of your marketing initiatives?

Success can be measured through defined KPIs such as conversion rates, cost per acquisition, and overall ROI. I also emphasize qualitative feedback from users to assess the effectiveness of our messaging.

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Describe a challenging marketing project you worked on and how you overcame obstacles.

In a previous position, I faced challenges with a campaign that didn't meet engagement targets. By conducting a thorough analysis, I identified audience mismatches and updated the targeting criteria and messaging, which ultimately led to improved results.

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How do you stay abreast of marketing trends and changes in the industry?

I regularly follow marketing blogs, attend webinars, and participate in industry forums. Engaging with communities allows me to learn from peers and apply new insights to my work, ensuring I bring the best practices to my role at Sprig.

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What tools and platforms do you prefer for digital marketing management?

I’m comfortable using a variety of tools including Google Ads, LinkedIn Ads, Hootsuite for social media management, and analytics platforms like Google Analytics to track and optimize campaign performance.

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How would you collaborate with other teams while working at Sprig?

Collaboration is key! I would prioritize open communication with the product, sales, and lifecycle teams to ensure our marketing strategies align with company goals, fosters an integrated approach to campaigns, and ultimately enhances user experiences.

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Can you provide an example of a successful digital campaign you led?

Certainly! In my last role, I led a campaign that resulted in a 30% increase in conversion rates by refining our targeting and enhancing ad creative based on user feedback, which I believe would align well with Sprig’s data-driven approach.

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Why do you want to work for Sprig specifically?

I admire Sprig’s commitment to leveraging user insights to improve product development. Being part of a company that prioritizes innovation and user experience aligns with my professional values and goals, making it an ideal fit for my skills.

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Full-time, hybrid
DATE POSTED
April 12, 2025

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