Digital Consultant - DXP

As a Digital Consultant at Squiz, you'll have a variety of responsibilities aimed at driving digital transformation. Your primary focus will be to understand customer goals, create tailored marketing and content strategies, and manage content to enhance user experiences. You'll also work on personalization, campaign planning, and analytics to optimize performance and report ROI for our clients. Collaboration with technical teams is essential to ensure seamless DXP integration, while training customers on effective use of the platform is also part of the role.

To be successful as a Digital Consultant at Squiz, candidates should have expertise in digital marketing and content strategy, with a solid understanding of DXP functionalities and integrations. Proven experience in analytics, customer journey mapping, and proficiency with popular DXPs like Adobe Experience Manager or Sitecore is highly desirable. Familiarity with marketing automation tools and collaboration platforms is also beneficial, along with strong communication and training abilities.

The Digital Consultant role at Squiz is integral to supporting customers by developing tailored strategies that meet their specific needs. This includes conducting discovery sessions to identify objectives, creating content strategies, and advising on best practices in using the DXP. Additionally, you will leverage analytics to provide actionable insights for client campaigns, ensuring they achieve their digital goals effectively.

At Squiz, we are committed to your professional growth. Digital Consultants can expect excellent career development opportunities, which include training and workshops to enhance skills in digital marketing, DXP, and content management. We also promote learning through participation in industry conferences and access to a variety of resources to stay updated on emerging trends and best practices.

The team culture for Digital Consultants at Squiz is dynamic and inclusive. We pride ourselves on fostering a supportive and collaborative environment where diverse ideas and perspectives are encouraged. Our team consists of passionate professionals who love what they do and challenge the status quo. We prioritize flexibility and work-life balance, ensuring that our consultants can thrive both personally and professionally.

In my experience as a Digital Consultant, I prioritize conducting thorough discovery sessions with clients. I ask detailed questions about their goals and pain points, and I utilize customer journey mapping techniques to visualize their existing processes. Additionally, I ensure to stay updated with market trends and customer feedback, which helps to tailor strategies specifically aligned with client objectives.

To develop effective marketing strategies tailored for diverse audiences, I conduct comprehensive audience analysis, segmenting them based on demographics and behavior. This allows me to create focused content strategies and define clear KPIs. I advocate for testing varied approaches to determine which resonates best and adjust tactics based on real-time data and feedback.

Certainly! I leverage analytics by using DXP built-in tools to track campaign performance across various channels. By analyzing user engagement and conversion metrics, I can identify what's working and what isn't. This data-driven approach allows me to make informed adjustments to campaigns, optimizing them in real-time for better ROI.

In a previous role, I led a project that involved integrating a new DXP feature for a client. I facilitated clear communication between the client, developers, and designers, ensuring that technical requirements were fully aligned with client expectations. This collaboration ensured a successful product launch, highlighting the impact of teamwork and effective project management.

To ensure clients maximize their DXP usage, I focus on providing comprehensive training sessions tailored to their needs. Additionally, I create user-friendly documentation that outlines best practices. Regular follow-ups and consultations help me address any questions they have and fine-tune their strategies, making sure they continue to leverage the platform effectively.

One challenge I faced was achieving customer engagement during a campaign with low initial response rates. I handled this by analyzing user data to identify triggering content and making adjustments to our messaging strategy. By A/B testing different approaches, we significantly improved engagement and learned valuable lessons for future campaigns.

My approach to content strategy involves mapping out the customer journey and identifying key touchpoints. I focus on creating tailored content for each stage, from awareness to decision. Collaboration with content creators allows us to produce relevant messaging that resonates with users, enhancing their overall experience and encouraging them to move forward in the journey.

Personalisation is crucial in my marketing strategies as it directly impacts user engagement and conversion rates. I utilize data insights to tailor experiences and content to individual user preferences, behaviors, and demographics. By applying dynamic content delivery methods, I ensure that our messaging aligns with user expectations, leading to higher satisfaction and loyalty.

Handling client feedback is essential for continuous improvement. I approach feedback by first ensuring open lines of communication. Listening actively to their concerns allows me to address any issues promptly and collaboratively refine our strategies. This responsive approach strengthens client relationships and fosters trust, making the partnership more successful in the long run.

My long-term goals as a Digital Consultant include continually enhancing my expertise in digital marketing and DXP functionalities to provide exceptional value to clients. I aspire to lead larger initiatives that drive innovation within the industry and mentor upcoming professionals in the field, sharing my knowledge and experiences to strengthen our community.