Senior Programmatic Account Manager, Chicago

To excel as a Senior Programmatic Account Manager at StackAdapt, candidates should have at least 6 years of experience in real-time bidding and programmatic media buying. Familiarity with platforms like Google AdWords and a successful history of managing client relationships is essential. The ideal candidate should possess a solid grasp of digital advertising trends and demonstrate the ability to communicate technical concepts clearly.

In this role, you'll act as the main point of contact for a diverse array of clients and is responsible for designing innovative campaign strategies within the StackAdapt platform. You’ll optimize campaigns by analyzing performance metrics, ensuring that client goals are achieved through regular reporting and strategic solutions.

StackAdapt focuses on the continuous development of its employees by providing access to comprehensive training programs, including programmatic courses and certifications. We encourage personal development initiatives through conference attendance and further education opportunities, ensuring that our team members are always at the forefront of industry innovations.

Yes, StackAdapt is a remote-first company, but for this position, we are prioritizing candidates located in Chicago. This role allows for flexibility while still encouraging collaboration and connectivity within the team.

The key performance metrics for this role include campaign performance indicators such as return on investment (ROI), client retention rates, upselling success, and overall satisfaction with campaign outcomes. Regular analysis and reporting on these metrics help drive client success and account expansion.

When answering this question, highlight your specific experiences with Real-Time Bidding platforms, detailing successful campaigns you've managed. Discuss the strategies you implemented to optimize bidding processes and how they impacted campaign performance. Be sure to mention any metrics that demonstrate your success!

In such situations, it’s important to listen actively to the client's concerns and acknowledge their feelings. Explain how you would analyze the campaign data to identify issues, provide actionable solutions, and reassure them of your commitment to improving their results. Highlight your problem-solving and customer service skills.

Discuss the analytical tools and methodologies you use to track and evaluate campaign performance. Mention how you translate data into actionable insights and iteratively optimize campaigns based on performance metrics, making sure to cite any specific software or analytics platforms you are familiar with.

Share specific examples from your previous roles where you successfully identified upselling opportunities, detailing the approach you took and the outcomes. Emphasize the value of building strong client relationships and understanding their needs to recommend relevant services.

Explain how you regularly engage with industry news, attend webinars, and participate in training programs. Discuss any reputable sources you follow or professional organizations you belong to, and stress the importance of continual learning in your professional development.

Effective communication requires clarity and consistency. Discuss your methods for keeping lines open with teams, such as regular check-ins and utilizing collaboration tools. Provide examples of how you’ve navigated team dynamics to achieve successful outcomes in past projects.

Mention your ability to think outside the box when crafting campaign strategies. Illustrate this with examples where innovative ideas led to improved campaign outcomes. Highlight any brainstorming techniques or collaborative efforts you employ to generate unique campaign concepts.

Convey that you believe a successful advertising campaign relies on a combination of data-driven decisions alongside creative intuition. Discuss how you integrate analytics to inform creativity and how both aspects work together to enhance campaign performance.

Provide a detailed account of a specific campaign, highlighting your role in its planning, execution, and results. Use this as an opportunity to showcase your skills in client management, strategic planning, and performance optimization while discussing the final outcomes.

Outline your philosophy on mentorship, focusing on collaboration and encouragement. Discuss how you guide junior members through sharing knowledge, providing constructive feedback, and fostering a supportive learning environment. Share any experiences you have in training new staff.