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Head of Content Marketing

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

We’re looking for an experienced and innovative Head of Editorial and Content Marketing. The Content Marketing team’s mission is to create compelling stories that resonate with our audience and effectively communicate the value of Stripe’s products. In this role, you will lead our content strategy, finding new and engaging ways to connect with our users and potential customers. This is an excellent opportunity for a creative thinker who wants to shape meaningful content experiences and drive Stripe’s narrative.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

What you’ll do

Responsibilities

  • Define and execute the overall content strategy to articulate the benefits of Stripe's products and services, creating relevant content for various channels including short-form editorial content, blogs, and other long-form content as well as new content types for campaigns including interactive content and video. Stripe has a huge opportunity to expand our content types, and we’re looking for a leader who can help us build a strategy.
  • Lead the development of innovative content formats that captivate and engage our audience, pushing the boundaries of traditional content marketing. You’ll partner closely with teams like our Global Campaigns team, Product Marketing, Communications, and Brand to develop new and compelling ways for Stripe to tell our story.
  • Collaborate closely with product teams to identify key messages and updates, ensuring that our content reflects the latest news and product enhancements.
  • Partner with the communications team to ensure clear and consistent messaging around Stripe's offerings.
  • Build and maintain relationships with key stakeholders across the organization, understanding their needs and how content can support their objectives.
  • Establish a feedback loop with our audience to measure the effectiveness of content, iterating on strategies based on insights to improve engagement and satisfaction.
  • Set key performance indicators for content marketing initiatives, using data to inform decisions and drive continuous improvement.
  • Foster a culture of creativity, collaboration, and high performance within the content team, mentoring team members and encouraging innovative thinking.
  • Manage a team of very talented content creators and inspire them to do their best work.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 15+ years of experience in content marketing or related fields, with a strong focus on B2B technology.
  • Proven track record of developing and executing content strategies that deliver measurable results and resonate with a technical audience.
  • Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
  • Experience in building and managing high-performing content teams, fostering a culture of creativity and excellence.
  • Strong analytical skills, with experience using data to assess content performance and drive strategic decisions.

Preferred qualifications

  • Excellent communication and presentation skills, capable of conveying ideas and insights to various stakeholders effectively.
  • A flexible and adaptable approach, thriving in a fast-paced environment and willing to experiment with new ideas.
  • Strong project management skills, with the ability to manage multiple complex projects and deadlines simultaneously.
  • A passion for technology and a deep understanding of the fintech landscape.
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Average salary estimate

$175000 / YEARLY (est.)
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What You Should Know About Head of Content Marketing, Stripe

As the Head of Content Marketing at Stripe, you will lead a dynamic team in a role that combines creativity with strategy, making significant impacts on how businesses perceive financial technology. Here at Stripe, our mission is to increase the GDP of the internet, and we need an innovative thinker who can tell our story in engaging ways. You will have the responsibility to define the content strategy, focusing on various types of content, from short-form articles to interactive media, ensuring that we connect deeply with our audience. As you collaborate with product teams and the communications department, you'll ensure our messaging is consistent and reflects our latest innovations. This position offers the chance to explore new content formats and drive initiatives that convey the unique benefits of Stripe's products to potential customers. With your rich background in content marketing — ideally over 15 years — you'll bring exceptional storytelling skills to simplify complex topics for a technical audience. We're looking for someone passionate about technology and the fintech landscape, ready to build and inspire a talented content team while utilizing data to refine our strategies. Join us at Stripe, where your unique voice can shape the future of financial marketing and help us reach an even wider audience! Whether you're working from NYC, SF, Seattle, Chicago, or remotely, your ability to push creative boundaries will be welcome here.

Frequently Asked Questions (FAQs) for Head of Content Marketing Role at Stripe
What are the primary responsibilities of the Head of Content Marketing at Stripe?

The Head of Content Marketing at Stripe is responsible for defining and executing the overall content strategy. This includes creating various content formats to articulate the benefits of Stripe's products, developing innovative content ideas, collaborating with product and communications teams, and building relationships within the organization to ensure alignment and effectiveness.

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What qualifications are required for the Head of Content Marketing position at Stripe?

To be considered for the Head of Content Marketing role at Stripe, candidates should ideally have 15+ years of experience in content marketing or related fields, especially within B2B technology. Exceptional writing skills, a proven track record of successful content strategies, and experience in managing content teams are crucial for this position.

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How does the Head of Content Marketing collaborate with other teams at Stripe?

At Stripe, the Head of Content Marketing works closely with numerous teams, including product marketing and global campaigns. This collaboration ensures that content accurately reflects the latest product updates, maintains clear messaging, and effectively engages both current users and potential customers.

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What is the importance of data in the Head of Content Marketing role at Stripe?

Data plays a crucial role in the Head of Content Marketing position at Stripe. The role includes establishing key performance indicators for content initiatives and using data insights to assess content effectiveness. This enables the team to make informed decisions and continuously improve engagement with our audience.

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How can someone stand out as a candidate for the Head of Content Marketing at Stripe?

Candidates can stand out for the Head of Content Marketing position at Stripe by demonstrating a strong background in creative content development, a track record of achieving measurable results, and a deep understanding of the fintech landscape. Showing passion for innovation and being adaptable in a fast-paced environment will also make a significant difference.

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Common Interview Questions for Head of Content Marketing
Can you describe your experience with content strategy development?

In your response, focus on specific strategies you've developed and how they've impacted previous organizations. Discuss metrics, target audiences, and methods of engagement to convey your strategic thinking and analytical skills.

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How do you measure the success of a content marketing initiative?

Discuss the key performance indicators you consider essential, such as engagement rates, conversion metrics, or customer feedback. Showcase your ability to analyze data and adjust strategies to meet goals.

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Describe a time when you led a creative campaign. What was the outcome?

Use the STAR (Situation, Task, Action, Result) method to structure your answer. Highlight your leadership skills, creativity, and the measurable success of the campaign to illustrate your effectiveness.

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What innovative content formats would you consider for promoting Stripe’s offerings?

Share examples of new content types you've successfully implemented before, like interactive content, video storytelling, or podcasts. Explain how these formats can engage a technical audience while promoting Stripe’s products.

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How would you foster collaboration within the content team at Stripe?

Discuss your approach to leading a team, emphasizing communication, feedback, and idea-sharing. Provide examples of past experiences where you cultivated a creative and high-performing environment.

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What approach do you take to understanding your target audience?

Explain your research and analysis tactics, such as surveys, focus groups, or data analytics, to gain insights into the audience’s needs and preferences. Show your commitment to tailoring content that meets their expectations.

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How do you ensure clarity and consistency in messaging across various content types?

Highlight your strategies for maintaining a content style guide, iterating on messaging based on stakeholder input, and regularly reviewing content across different channels to ensure alignment.

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What role does team mentorship play in your leadership philosophy?

Discuss your belief in mentoring and developing team members' skills. Share specific examples of mentoring experiences and how they have contributed to team morale and productivity.

Join Rise to see the full answer
Can you talk about a challenging content project? How did you overcome the challenges?

Use the STAR method to set up the context, detail the challenges faced, and explain your problem-solving approach. Highlight the importance of flexibility and teamwork in overcoming obstacles.

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Where do you see the future of content marketing in the fintech industry?

Offer insights into emerging trends, technologies, and content types in fintech. Discuss how you would prepare Stripe's content strategies to stay ahead of the curve and engage audiences effectively.

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Stripe is an Irish-American financial infrastructure platform offering payment-processing software and application programming interfaces for e-commerce businesses, websites and mobile applications.

135 jobs
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BADGES
Badge Diversity ChampionBadge Global CitizenBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Customer-Centric
Inclusive & Diverse
Empathetic
Collaboration over Competition
Fast-Paced
Growth & Learning
Transparent & Candid
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 16, 2025

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