Digital Ad Sales / Customer Success

As a Digital Ad Sales / Customer Success professional at Sutherland, your primary responsibilities include managing a diverse portfolio of small business clients, consulting and assessing their digital ad performance, and optimizing results through tailored advertising solutions. Your role is crucial for driving growth for these businesses, fostering solid client relationships, and facilitating open communication to address their needs effectively.

To apply for the Digital Ad Sales / Customer Success position at Sutherland, you should have at least three years of work experience, including two years in digital marketing, online sales, or telesales. A deep knowledge of digital marketing concepts and sales operations, along with excellent client relationship skills and a proactive communication style, are essential for success in this role.

Sutherland offers an attractive compensation package for the Digital Ad Sales / Customer Success role, starting at $23/hour along with potential incentives of up to $1,000 per month. Additionally, you'll receive comprehensive benefits including medical, dental, vision, a 401K plan, and generous paid time off, providing a well-rounded working experience.

When you join Sutherland as a Digital Ad Sales / Customer Success professional, you will undergo a structured training program designed to familiarize you with our advertising solutions and tools. This training will empower you to confidently consult with clients and assess their digital ad performance, ensuring you have all the skills you need to drive business growth effectively.

At Sutherland, we believe in nurturing talent and providing opportunities for career advancement. As a Digital Ad Sales / Customer Success professional, you will have access to ongoing training and development programs, helping you to hone your skills and explore different pathways within the company, ultimately supporting your professional growth and success.

In answering this question, highlight your relevant experience in digital marketing, mentioning specific campaigns or strategies you've worked on. Discuss how this experience has equipped you with the knowledge necessary for optimizing ad performance and building customer relationships.

Share your approach to relationship-building, emphasizing the importance of communication, trust, and understanding client needs. Provide examples of successful relationships you’ve built in previous roles, showcasing your ability to foster long-term partnerships.

Explain your process for evaluating ad performance, possibly referencing metrics such as click-through rates or returns on ad spend. Discuss specific strategies you would implement based on these evaluations to drive improvement and achieve client goals.

Discuss your conflict resolution skills, focusing on your ability to listen actively and communicate effectively. Share a specific example of a challenging interaction and how you successfully navigated the situation to achieve a positive outcome.

Provide a detailed example of a campaign, including your role, goals, strategies employed, and results achieved. Be specific about metrics that demonstrate the campaign's success and how it relates to the skills required for the Digital Ad Sales / Customer Success position.

Mention specific digital marketing tools and platforms you have experience with, such as Google Ads, Facebook Ads, or analytics software. Explain how you've utilized these tools to optimize advertising performance and achieve client objectives.

Share your insights on the key components of an effective digital ad, such as audience targeting, engaging visuals, and compelling copy. Discuss how these elements can drive engagement and conversions for clients.

Discuss your strategies for staying current, including following industry blogs, participating in webinars, or engaging with marketing communities. Detail how this knowledge enhances your ability to deliver effective solutions for clients.

Express your understanding of the importance of data in digital marketing. Explain how you leverage metrics and analytics to make informed decisions about ad strategies, client recommendations, and campaign optimizations.

Articulate your genuine interest in Sutherland, citing its reputation for innovation, commitment to client success, and opportunities for professional growth. Link your values and career aspirations to the company's mission and culture.