Digital Ad Sales / Customer Success

As a Digital Ad Sales / Customer Success Specialist at Sutherland, your primary responsibilities include managing a portfolio of small business clients, assessing their digital ad performance, consulting to optimize results, and introducing tailored tools and products to meet their specific needs. Your role focuses on developing strong relationships with clients to foster their growth and success on our platform.

To be a successful candidate for the Digital Ad Sales / Customer Success position at Sutherland, you should ideally have at least 3 years of total work experience, coupled with a minimum of 2 years in digital marketing, online sales, or telesales. Moreover, a deep understanding of digital marketing operations and excellent client relationship-building skills are crucial to succeeding in this role.

Sutherland offers an attractive compensation package for the Digital Ad Sales / Customer Success role, starting at $23/hour with the potential for up to $1,000/month in incentives and commission. Additional benefits include paid training, full medical, dental, and vision coverage, a 401K plan, and generous paid time off to ensure a healthy work-life balance.

At Sutherland, we emphasize the importance of training for our Digital Ad Sales / Customer Success Specialists. Upon joining, you will undergo an extensive training program designed to equip you with in-depth knowledge about our advertising solutions and tools. This will enable you to effectively assess client needs and provide valuable insights for optimizing their digital advertising strategies.

The Digital Ad Sales / Customer Success position is vital in helping Sutherland fulfill its mission of delivering measurable results through digital transformation. By engaging with clients, understanding their unique challenges, and optimizing their digital ad performance, you contribute not only to customer retention and satisfaction but also to driving long-term business growth and innovation within the company.

Highlight specific projects or campaigns you've managed that demonstrate your understanding of digital marketing strategies and results-oriented approaches. Emphasize your ability to assess performance metrics and how you'd leverage similar techniques to optimize client success at Sutherland.

Discuss your relationship-building philosophy, emphasizing elements such as effective communication, attentiveness to clients' needs, and consistency in follow-ups. Provide examples of how you've turned challenging situations into successful long-term partnerships in previous roles.

List the digital marketing tools and ad platforms you have used, such as Google Ads, Facebook Ads Manager, or analytics tools. Share examples of how you’ve utilized these tools to drive successful campaigns, focusing on measurable outcomes.

Use the STAR (Situation, Task, Action, Result) method to structure your answer. Focus on a specific challenge, outline the steps you took, and discuss the positive outcome. This demonstrates both problem-solving skills and resilience.

Talk about your organizational strategies, such as task management systems or prioritization frameworks. Include examples of how your methods have led to successful outcomes for clients and how you've balanced competing deadlines.

Discuss your approach to measuring campaign success, including key performance indicators (KPIs) you track. Explain how you analyze data to recommend adjustments to clients, focusing on the ultimate goal of achieving higher ROI.

Illustrate your conflict resolution skills by describing the approach you would take to understand the client's concerns, communicate empathetically, and devise a strategy to address their issues while maintaining a positive relationship.

Share a specific case study where your digital marketing strategy resulted in increased engagement, sales, or brand awareness. Highlight the steps taken, collaboration with teams, and the outcomes achieved.

Articulate your interest in Sutherland by connecting its mission and values with your career goals. Mention how the company's emphasis on innovation and client success aligns with your professional aspirations.

Demonstrate your commitment to continuous learning by discussing specific resources, forums, or publications you follow to stay updated. Mention how you’ve applied this knowledge to your work to drive success.