Upstream Marketing Manager

The Upstream Marketing Manager at Synchron will be responsible for collaborating with Advanced Technology teams to gather and synthesize user needs for platform expansion opportunities. Additionally, you'll execute primary Voice of Customer research to gather insights on user requirements, translating them into market specifications for product planning.

Candidates for the Upstream Marketing Manager role at Synchron must possess at least a Bachelor's degree and have a minimum of 5 years of relevant experience in marketing or product management. Alternatively, an advanced degree with 3 years of relevant experience is also acceptable. Strategic agility and the ability to analyze and synthesize data effectively are critical qualifications.

The Upstream Marketing Manager plays a crucial role in driving product development at Synchron by gathering user insights that inform future product concepts, ensuring that offerings are aligned with real-world user needs. You'll work closely with various teams to identify emerging use cases and build compelling business cases for product enhancements.

As an Upstream Marketing Manager at Synchron, you can expect a dynamic and fast-paced startup environment. This role involves cross-functional collaboration and requires adaptability as the team works towards innovative solutions in neurotechnology. It's an inspiring workplace where your efforts will directly impact the lives of people with upper limb impairments.

Yes, the Upstream Marketing Manager will support Business Development efforts by collaborating with priority partners and ensuring that user insights align with external stakeholder needs. This role facilitates meaningful partnerships that are essential for product expansion and commercialization strategies.

In your response, highlight specific projects where you've successfully conducted voice of customer research and how it informed product development. Discuss the methodologies you used, challenges faced, and how you integrated user insights into market strategies.

Describe your process for gathering user insights and aligning them with marketing goals. Mention how you assess data and feedback to create a user-centered marketing plan, ensuring that features resonate with the target audience.

Share the details of a product launch you managed, including your role and the strategies implemented. Emphasize key metrics that demonstrate success and any innovative approaches you took to engage users.

Discuss your approach to staying informed about competitive developments, such as using competitive analysis tools, participating in industry events, and networking with professionals in the field. Explain how this information would influence your marketing plans.

Elaborate on your preferred methods of communication and collaboration tools. Provide examples of how you have facilitated discussions among cross-functional teams to gather insights and ensure alignment on project goals.

Explain how you utilize data analysis to inform marketing decisions. Discuss specific metrics or KPIs you track, and how you interpret these data points to adjust strategies effectively.

Talk about your methodology for integrating user feedback into marketing initiatives. Provide examples of initiatives that successfully addressed user needs and the impact they had on product adoption.

Reflect on the unique challenges of marketing neurotechnology, such as regulatory hurdles or educating the market. Discuss your approach to overcoming these challenges and your commitment to user advocacy.

Provide specific examples of how you've worked closely with R&D teams to align marketing objectives with product development. Highlight how you translated user needs into actionable insights for the development team.

Discuss your strategies for fostering relationships with external partners, such as effective communication, shared goals, and collaborative projects. Mention any successful partnerships you've developed in the past.