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VP, Account Services

Company Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

Job Description

The Vice President (VP), Account Services, has primary responsibility for Account Services activities for assigned clients, including developing and executing strategies to grow revenue that meets and exceeds assigned objectives, including client satisfaction, development and retention. This individual leads internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative multichannel pharmaceutical marketing communications initiatives. The VP, Account Services has primary responsibility for assigned Accounts Services employee recruitment, mentorship, and retention. In addition, the VP, Account Services is required to personally understand client challenges and lead internal and external core teams to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include assigned client relationship development and satisfaction, core team leadership, new business development, and overall strategy, development, and execution of assigned business.

Job Duties

Leadership/Management/Execution

  • Establish and lead cross-functional teams in concept and execution of marketing activities, including a focus on digital and social media channels, for assigned client accounts
  • Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services within budget
  • Foster and develop collaboration between departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
  • Serve as primary client contact for assigned accounts, including day-to-day account management and issues resolution, providing exemplary customer service that represents corporate values
  • Develop and nurture client relationships on assigned accounts to ensure continuous collaboration on issue mitigation and new business opportunities
  • Keep client and product strategy to the forefront of all project discussions, both internal and external, and make related recommendations as needed
  • Review all material to ensure adherence to agreed client and product strategy
  • Represents the executive team to communicate and support our corporate vision, values, culture, and brand as well as corporate objectives, policies, and processes
  • Work with internal team to ensure it is meeting its goals and objectives while adhering to corporate values
  • Oversee financial aspects of client relationship, including compliance to contract/agreements, statements of work, purchase orders, invoices, and receivables
  • Develop and defend client statements of work (SOW)/scope details with input from core team members involved in project execution
  • Develop strategic/creative briefs for all projects, obtaining client agreement, and clearly communicate vision and expectations to the core team
  • Oversee forecasting and reporting for all assigned client accounts
  • Ensure team compliance with client contracts, timelines, and budgets
  • Manage, mentor, and develop assigned agency personnel
  • Review all major deliverables to ensure quality standards and client expectations are met
  • Attend and lead aspects of weekly client status, new project kick-offs, and project debriefs post-completion
  • Attend client meetings, congresses, and communicate key learnings to team and client
  • Actively participate in client presentations, selling and defending the agency's point of view

Client Core Team Roles and Responsibilities

  • Perform client core team responsibilities as needed
  • Proactively help team members carry out tasks
  • Agree and communicate roles and responsibilities of the client core teams
  • Onboard, train, mentor, and support team members
  • Remain aware of and attentive to daily organizational tasks to ensure team and operational effectiveness
  • Work with team members and managers to support work resourcing, prioritization, productivity, and quality
  • Work with team members and managers on issue resolution when needed
  • Define, communicate, enforce, and support operational processes
  • Manage individual team members; allocate and prioritize resources and workflow
  • Ensure all client core teams are assigned and effective
  • Ensure all client jobs are resourced and appropriately prioritized
  • Monitor progress and adjust appropriately
  • Foster and develop collaboration among core team members to ensure innovative solutions to client needs
  • Provide ongoing guidance regarding product strategy, decision making, and project planning
  • Intervene on behalf of client core teams if issues arise, such as: client issues, partner issues, quality assurance, resourcing, budget issues, changes in scope

Business Development

  • Assist leadership with the design and implementation of strategies and cross-selling initiatives
  • Lead strategic and tactical planning initiatives for assigned accounts according to client-defined financial calendars to secure ongoing business
  • Ensure that existing client revenue goals are achieved
  • Lead assigned business development opportunities and initiatives required to increase revenue to meet and exceed company goals
  • Actively seek new business opportunities within current clients according to strategic goals and objectives
  • Lead teams and resources to create and submit RFPs and proposals for prospective/new clients
  • Provide Synchrony Group cross-selling, new business development, and revenue growth for both new and existing clients
  • Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field

Internal and External Relationships

  • Lead and support key internal committees pertaining to Account Services and new business development
  • Represent the organization in an appropriate manner
  • Be a positive force for enhancing the work culture, consensus-building, and internal communications
  • Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
  • Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
  • Keep senior management apprised of critical client concerns and opportunities
  • Keep senior management apprised of critical internal issues, concerns, and opportunities

Key Competencies

  • Effective leadership skills, with strong focus on account services, strategic pharmaceutical marketing, and businesses processes
  • High level of integrity, confidentiality, and accountability
  • Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Ability to manage outcomes to win-win resolution
  • Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
  • Demonstrated ability to manage key constituent relationships
  • Able to identify key issues; creatively and strategically overcome challenges or obstacles
  • Effective attention to detail and a high degree of accuracy
  • Sound analytical thinking, planning, prioritization, and execution skills
  • Expert communicator both verbally and in writing
  • Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics

Qualifications

Requirements

  • Bachelor's degree required; MBA or advanced degree preferred
  • Minimum 10 years’ agency experience in pharmaceutical marketing and account services
  • Demonstrated history of successful management of 5+ million dollars of fee/year specific to a pharmaceutical marketing agency
  • Experience managing and mentoring Account Services personnel
  • Substantial experience leading advertising and promotion marketing communication initiatives, including print, video, digital, and social media campaigns

Working Conditions

  • Ability to attend and conduct virtual or in-person presentations
  • Significant communication with clients and internal teams, including many presentations
  • Ability to travel as client needs require (e.g., client meetings, congress meetings, sales meetings)
  • Ability to commit to extra and/or nontraditional hours as client needs require

Additional Information

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role. 

Average salary estimate

$135000 / YEARLY (est.)
min
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$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP, Account Services, Synchrony Group

At Synchrony Group, we're on the lookout for a dynamic VP, Account Services to join our passionate team in West Chester, Pennsylvania. In this pivotal role, you'll take the helm of Account Services activities for our clients, steering strategies to not only meet but exceed revenue growth and client satisfaction goals. We're all about collaboration here, so you’ll lead cross-functional teams in executing innovative pharmaceutical marketing communications initiatives that truly make a difference. Your leadership will help recruit, mentor, and retain top talent within our Account Services team, ensuring we remain at the forefront of success in the field. You’ll play a crucial role in fostering and nurturing client relationships, guiding teams through project complexities while driving our core values forward. With your knack for strategic thinking and exceptional people skills, you'll lead efforts that include everything from developing impactful marketing strategies to monitoring financial aspects of client relationships. Plus, your innovative approach will support our business development initiatives, opening up new avenues for collaboration. If you're looking to make a significant impact in the medical communications industry and lead a team dedicated to improving patient outcomes, Synchrony Group is the perfect place for you. We value growth and respect in our workplace, and we're excited to see how you can help us reach even greater heights together. Ready to be part of something great? Let’s connect and explore the possibilities!

Frequently Asked Questions (FAQs) for VP, Account Services Role at Synchrony Group
What are the responsibilities of the VP, Account Services at Synchrony Group?

The VP, Account Services at Synchrony Group is responsible for managing Account Services activities for specific clients. This includes developing and executing strategies aimed at enhancing client satisfaction, revenue growth, and employee retention. The VP leads cross-functional teams to implement innovative multichannel pharmaceutical marketing initiatives while ensuring the highest quality service delivery.

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What qualifications are required for the VP, Account Services position at Synchrony Group?

Candidates for the VP, Account Services role at Synchrony Group should possess a Bachelor's degree, with an MBA or advanced degree preferred. A minimum of 10 years’ agency experience in pharmaceutical marketing and account services is essential, along with a proven track record of managing significant client accounts. Strong leadership and mentoring experience is also required to effectively guide the Account Services team.

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How does the VP, Account Services contribute to client relationships at Synchrony Group?

In the VP, Account Services role at Synchrony Group, you'll serve as the primary client contact, fostering and nurturing relationships to enhance collaboration. You will address client challenges, ensure adherence to client strategy, and lead project discussions, ensuring client needs are met through exemplary customer service and innovative solutions.

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What is the work culture like for the VP, Account Services role at Synchrony Group?

The work culture at Synchrony Group is centered around respect, collaboration, and personal growth. As a VP in Account Services, you'll join a team of enthusiastic experts committed to excellence and improving patient lives. We believe in empowering our employees and creating an environment where innovation thrives.

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Are there opportunities for career growth as a VP, Account Services at Synchrony Group?

Absolutely! Synchrony Group focuses on the professional development of its team members. As the VP, Account Services, you will have opportunities to mentor staff, lead significant projects, and take part in strategic decision-making. We are committed to fostering a workplace where you can grow both personally and professionally.

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Common Interview Questions for VP, Account Services
Can you describe your leadership style and how it would be applied in the VP, Account Services role at Synchrony Group?

My leadership style is collaborative and empowering. In the VP, Account Services role, I would focus on building strong relationships within cross-functional teams, encouraging open communication, and fostering an environment where every team member can contribute creatively to meet client needs.

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What strategies would you implement to enhance client satisfaction as VP, Account Services?

To enhance client satisfaction, I would first build strong relationships with clients, actively seek their feedback, and ensure we can adapt our strategies based on their evolving needs. Additionally, utilizing data-driven insights to tailor our marketing initiatives will be key.

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How do you approach conflict resolution within a team?

I believe in addressing conflicts head-on, facilitating open dialogue between parties to understand various perspectives. In the VP role, my goal would be to foster a collaborative atmosphere that prioritizes resolving issues while maintaining strong working relationships.

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What methods do you use to manage project timelines and budgets effectively?

I use a combination of thorough planning, regular progress check-ins, and stakeholder communication to manage projects efficiently. By setting clear milestones and allocating resources wisely, I ensure that we stay within budget while delivering high-quality outcomes.

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How do you ensure your team stays motivated and engaged?

I keep my team motivated by setting clear goals, providing opportunities for personal and professional development, and recognizing their achievements. Continuous feedback and encouraging creativity within roles also help to keep engagement levels high.

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Can you share an example of how you turned a client challenge into an opportunity?

In a previous role, I encountered a client struggling with low engagement on a campaign. By pivoting our strategy to include more interactive digital elements, we not only increased engagement but also enhanced the relationship with the client as they saw our commitment to their success.

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What experience do you have with digital marketing strategies?

I have extensive experience in digital marketing, particularly in harnessing social media campaigns and online content to engage audiences. My focus is on using data analytics to assess performance and adapt strategies accordingly for continuous improvement.

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How do you prioritize multiple client accounts?

Prioritization comes down to understanding the urgency and impact of each account's needs. I assess deadlines, potential revenue implications, and the resources available to ensure that we appropriately focus our team's energy where it will yield the most significant results.

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How do you stay current with industry trends and best practices in pharmaceutical marketing?

I prioritize continuous learning by attending industry conferences, following relevant publications, and participating in training. Staying connected with peers and taking part in forums allows me to share and gain insights that inform our practices.

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What do you believe defines success in the VP, Account Services role?

Success in this role is defined by exceeding client expectations, fostering long-term relationships, and driving revenue growth while maintaining team morale and adherence to our corporate values. It’s about creating a culture of excellence and accountability.

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DATE POSTED
April 3, 2025

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