Digital Advertising Strategist

The Digital Advertising Strategist at the DNC is responsible for developing ad campaigns from concept through execution, which includes creating engaging ad copy, collaborating with design teams on compelling visuals, and utilizing data analysis to optimize campaign performance across platforms like Meta and Google Search. This role also involves writing direct-to-camera scripts and moving campaigns through complex approval processes.

To qualify for the Digital Advertising Strategist position at the DNC, candidates should have hands-on experience with ad buying on platforms like Meta Ads and Google Ads, as well as strong skills in data organization and analysis using Excel or Google Sheets. The ideal candidate should have a knack for creating eye-catching graphics, excellent writing abilities, and the capability to collaborate effectively in a team-oriented environment.

The starting salary for the Digital Advertising Strategist position at the DNC is set at $52,000 annually, though compensation may vary based on experience and qualifications. This full-time position is non-exempt, meaning eligible for overtime pay for hours worked over 40 per week.

The DNC offers a generous benefits package that includes substantial paid time off, health and dental insurance (90% paid by the DNC), supplementary vision plans, and a 401(k) plan with up to a 5% employer match. Employees also have access to pre-tax flexible spending account benefits for themselves and dependents.

The Democratic National Committee maintains a strong commitment to diversity among its staff. The DNC actively recruits and hires without regard to race, gender, age, sexual orientation, or other factors, ensuring a wide range of perspectives that contribute to the quality of service offered to supporters and constituents.

When answering this question, showcase any hands-on experience you have with Meta Ads Manager and Google Ads Manager. If you have managed campaigns, detail specific examples, the results achieved, and what strategies you employed to optimize performance.

To effectively answer this, highlight your understanding of the target audience, your research process, and the importance of persuasive language. Provide examples of past campaigns where your ad copy made a measurable impact, emphasizing your ability to adjust tone based on different audiences.

Discuss your familiarity with tools like Google Analytics and your approach to tracking key performance indicators. Explain how you interpret the data to inform your campaign strategies and adjustments while providing examples of successful data-driven campaigns you've managed.

In your response, focus on a specific campaign that faced obstacles, such as a tight deadline or unexpected results. Share how you adapted, the solution you implemented, and the positive outcomes, demonstrating your problem-solving skills and resilience.

Here, discuss your organizational skills. Explain your methods for setting priorities based on deadlines, stakeholder input, and overall campaign goals. Consider mentioning specific tools you use to keep track of tasks and milestones effectively.

Communicate your collaborative experiences, emphasizing teamwork and communication styles that promote a successful work environment. Share examples of cross-functional projects you’ve worked on, showcasing your ability to partner effectively with different teams.

Express your passion for political advocacy and how it aligns with your professional aspirations. Share your belief in the power of digital advertising to mobilize supporters, outlining specific aspects of campaigns that motivate you.

Discuss various resources you utilize, such as industry publications, online courses, podcasts, and networking with other professionals in the field. Emphasize your commitment to continuous learning and being adaptable in a rapidly changing digital landscape.

Outline specific tactics like A/B testing, audience segmentation, and performance analysis to improve campaigns. Share examples of how these methodologies led to successful results in campaigns you’ve run in the past.

Highlight your openness to feedback and view it as an opportunity for growth. Provide examples of how you’ve effectively incorporated feedback into your work process, contributing to both personal development and team success.