Account-Based Marketing Manager

As an Account-Based Marketing Manager at The Playa, your primary responsibility is to design and implement effective marketing strategies specifically targeted at select accounts. This involves comprehensive planning, detailed account research, and executing multi-channel campaigns that engage high-level decision-makers, ensuring that marketing efforts align perfectly with the unique needs of iGaming platforms.

To qualify for the Account-Based Marketing Manager role at The Playa, candidates should possess over three years of B2B marketing experience, with at least two of those years focused on account-based marketing. Proven expertise in executing ABM campaigns, strong analytical skills, and proficiency in marketing automation tools like HubSpot and Salesforce are essential for success in this role.

The Playa measures the success of their Account-Based Marketing campaigns through key performance metrics such as lead generation objectives, campaign ROI, and the overall impact on sales pipelines. As an Account-Based Marketing Manager, you'll be responsible for monitoring these metrics and providing insights into campaign performance, helping to refine and enhance future marketing strategies.

In the role of Account-Based Marketing Manager at The Playa, you will utilize various tools to track and nurture leads, including CRM platforms like HubSpot and Salesforce. You'll also leverage marketing automation software such as Marketo, alongside LinkedIn Sales Navigator, to craft personalized messaging and execute targeted campaigns.

Key responsibilities for the Account-Based Marketing Manager at The Playa include strategic planning of ABM initiatives, conducting thorough research on target accounts, executing multi-channel media campaigns, content creation for diverse platforms, and collaborating with cross-functional teams. A crucial part of your role will also involve analyzing campaign performance and aligning efforts with sales to maximize business results.

In your response, focus on specific ABM strategies you've developed in previous roles. Highlight the research process, target account selection, and how you tailored campaigns to resonate with decision-makers' needs. Providing examples of measurable outcomes will demonstrate your effectiveness.

Talk about the metrics you've found crucial, such as lead generation rates, conversion rates, and long-term ROI. Mention the importance of analyzing data to refine future strategies and how these insights can inform decision-making processes.

Describe practices you’ve implemented to foster collaboration, such as regular meetings, shared goals and metrics, or integrated tools. Additionally, emphasize the importance of communication and mutual understanding in achieving business objectives.

Share your methods for conducting thorough analyses of target accounts during the content creation process. Explain how insights about a company's challenges and goals inform your messaging, ensuring each piece of content speaks directly to their needs.

Discuss the various channels you've utilized, such as LinkedIn, email, and webinars. Explain the strategy behind selecting a particular channel for specific campaigns and how you measured the impact of your efforts across different mediums.

Provide a detailed overview of a specific campaign, including your objective, target accounts, strategies implemented, and results achieved. Highlight any unique approaches you took to overcome challenges and ensure the campaign's success.

Explain how you utilize data not only for account selection and targeting but also for campaign optimization. Discuss tools you employ for tracking performance metrics and how they inform your adjustments and tactics over time.

Outline your approach to identifying and addressing common challenges such as low engagement rates or changing buyer dynamics. Discuss innovative tactics and pivot strategies you've employed to successfully overcome these hurdles.

Highlight the importance of conducting competitive analyses to understand marketplace positioning. Discuss how these insights shape your messaging and inform your overall marketing strategies aimed at differentiating The Playa in the iGaming space.

Share your experiences with various marketing automation tools like HubSpot and Salesforce. Discuss the specific features you find beneficial, such as user-friendliness, reporting capabilities, and how they enhance your overall marketing efficiency.