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Senior Copywriter

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.


At Tovala, we're on a mission to take dinner off people's very full plates. Our chef-crafted meals are delivered fresh to people’s doors. Even better? They cook themselves perfectly in our smart oven with the scan of a QR code. No shopping. No chopping. No cooking. Just dinner that handles itself and gives people time back in their day and the relief of knowing that dinner is one less thing on their plate.


We're seeking a Senior Copywriter to craft messaging and storytelling that engages customers throughout their journey—from top of funnel consideration through conversion and long-term advocacy.


Here is how you will spend your time at Tovala.
  • Write clear, persuasive, and on-brand copy across all marketing channels
  • Maintain Tovala’s brand voice and tone, expertly tailoring its use to the relevant channel and moment within the customer journey
  • Present creative concepts and recommendations to cross-functional stakeholders with an ability to root your thinking to the broader goals and business objectives
  • Immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel
  • Ruthlessly self-edit with an on clarity and brevity; You’re keenly aware that your message is only as strong as its likelihood to be consumed
  • Explore multiple “ways in” with your approach and be able to speak to their benefits and trade-offs
  • Keep a close eye on industry trends and the competitive landscape with a focus on ideas relevant to Tovala and its ability to stand out in market
  • Act as a strategic partner to marketing and product, leveraging customer insights and translating them into creative solutions
  • Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking


What you bring to the table
  • 3+ years of copywriting experience at an in-house or external agency
  • A portfolio showcasing your abilities in crafting D2C marketing across print and digital channels
  • Strong understanding of key marketing channels, including best practices and measurement metric, and an ability to use these to guide your approach
  • Proven storytelling abilities demonstrating how to speak to customers’ wants and needs in a way that resonates
  • Strong communication skills focused on action and understanding; You are clear, concise, and ask second order questions to grasp the full picture
  • The understanding that feedback is a gift—you welcome all feedback and further navigating how to use it effectively to improve the creative solution
  • A deep understanding of how to leverage wit and humanity in tone, without getting flowery
  • An ability to cut through the clutter and distill jargon or complexity into easy to understand messages
  • A proven record of managing multiple projects simultaneously and self prioritize your efforts accordingly
  • Strong engagement that seeks to collaborate, learn, and understand and identify paths forward—while maintaining a bias for actionA passion to think beyond the creative brief to discover additional ideas and opportunities that further benefit the business KPIs or overall brand impression
  • A learner mindset that you actively apply to grow your skill set and improve your hard- and soft-skills 


Location
  • This role is hybrid and based in Chicago, IL
  • Occasional travel may be required


The values we hold dear


Put the team first

We put what is best for the broader team ahead of what is best for ourselves or our immediate department.

Get s#!t done (well)

We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.

Connect the dots

We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.

Be Direct

We share our perspective openly and directly, even when it feels difficult to do so.

Embrace the obstacles

We rise to meet challenges with a sense of urgency, resolve, and optimism.

Champion the customer

We consider and prioritize our customer in all of our decisions 


At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Tovala Glassdoor Company Review
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CEO of Tovala
Tovala CEO photo
David Rabie
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Average salary estimate

$80000 / YEARLY (est.)
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$90000K

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What You Should Know About Senior Copywriter, Tovala

At Tovala, we’re on the lookout for a talented Senior Copywriter to help tell our story and connect with our customers. We’re a food-tech company shaking up how home cooking happens, making it easier than ever for busy individuals to enjoy home-cooked meals without the hassle. With over a $100 million raised from major investors, we’re taking dinner off people’s plates so they can focus on what really matters. As a Senior Copywriter, you’ll craft persuasive and engaging copy that resonates with customers at every stage of their journey—from sparking interest to building loyalty. Your work will be pivotal in maintaining our brand's voice across all marketing channels, ensuring our messaging is on-point and aligns with customer insights. You’ll dive deep into understanding consumer behavior, watching industry trends to keep Tovala ahead of the competition. Through collaboration with talented marketing and product teams, you’ll take a strategic approach to storytelling that speaks directly to customer needs. Your knack for clarity and brevity will shine as you fine-tune copy to be impactful and memorable. If you have 3+ years in copywriting and can showcase persuasive direct-to-consumer campaigns, Tovala could be your next great adventure. We fully embrace creativity and collaboration in our hybrid Chicago office, and we thrive on feedback to keep raising the bar. If you’re ready to bring your copywriting expertise to a mission-driven team that values innovation and growth, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Copywriter Role at Tovala
What are the responsibilities of a Senior Copywriter at Tovala?

As a Senior Copywriter at Tovala, your core responsibilities will include writing clear and persuasive copy across various marketing channels, maintaining the Tovala brand voice throughout customer interactions, and presenting creative ideas to stakeholders. You will also tailor messaging based on customer insights to enhance engagement and conversion, ensuring your content resonates with our audience effectively.

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What qualifications are required for the Senior Copywriter position at Tovala?

To qualify for the Senior Copywriter position at Tovala, candidates should possess 3+ years of copywriting experience in either an in-house setting or at an agency. A strong portfolio showcasing direct-to-consumer marketing capabilities across print and digital channels is essential. Additionally, applicants should have a solid understanding of marketing best practices and metrics to inform their copywriting approach.

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How does Tovala maintain its brand voice through copywriting?

Tovala maintains its brand voice by ensuring that all content produced by the Senior Copywriter is tailored to fit specific channels and customer journeys. This involves a deep immersion into customer experiences and insights, applying thoughtful consideration to tone and clarity which resonates well with our target audience. By continuously monitoring and adapting to industry trends, our messaging remains relevant and impactful.

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What is the culture like for a Senior Copywriter at Tovala?

The culture at Tovala for the Senior Copywriter role is collaborative and growth-focused. We value team input, prioritize clear communication, and maintain a learner's mindset to foster both personal and professional development. Our environment encourages creativity, embraces challenges with optimism, and remains central to championing our customers' needs in everything we do.

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How does feedback play a part in a Senior Copywriter's work at Tovala?

At Tovala, feedback is viewed as a growth opportunity and is deeply integrated into our creative process. As a Senior Copywriter, you will welcome constructive feedback from team members and stakeholders alike, using it to refine your copywriting skills and enhance the overall effectiveness of your messaging. This culture of openness helps maintain high standards in our communication and drives overall creativity in our efforts.

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Common Interview Questions for Senior Copywriter
Can you describe your writing process as a Senior Copywriter?

When answering this question, emphasize your approach to understanding the audience and their needs, researching industry trends, and brainstorming creative ideas. Highlight the importance of drafting, self-editing, and seeking feedback to refine your work before presenting it to stakeholders.

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How do you ensure your copy aligns with the brand voice?

Discuss your method for deeply immersing yourself in the company's existing messaging and tone. Explain how you adapt the voice for different channels and audiences while maintaining a consistent brand identity that resonates with customers. Provide examples from your past experiences where you successfully tailored your writing style.

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What strategies do you use to write persuasive copy?

Provide insights into your techniques for writing persuasive copy, such as understanding customer pain points, utilizing storytelling to create emotional connections, and incorporating strong calls-to-action. Mention any frameworks or approaches you apply when crafting your messages.

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How do you handle feedback on your copy?

Explain how you view feedback as a vital part of the writing process. Share examples of how you’ve successfully integrated constructive criticism into your work, and highlight your openness to revisiting and refining your content to enhance clarity and impact.

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Describe a time you had to manage multiple projects simultaneously.

Illustrate a specific instance where your organizational skills were put to the test. Highlight your methods for prioritizing tasks, meeting deadlines, and maintaining high-quality work while juggling multiple projects. This shows your ability to thrive in a fast-paced environment.

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What role does data play in your copywriting process?

Discuss how you leverage data and analytics to inform your writing, from understanding user behavior to optimizing copy for conversions. Highlight any tools you’ve used to track metrics and adjust your content accordingly to achieve better results.

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How do you stay up-to-date with industry trends?

Talk about your commitment to continuous learning and professional development. Mention specific resources you use, such as industry blogs, podcasts, webinars, and networking with other professionals, to stay informed about copywriting trends and best practices.

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Can you provide an example of a successful campaign you've worked on?

Share a detailed account of a campaign you contributed to, focusing on your specific role, the strategies you employed, and the results achieved. This not only illustrates your writing skills but also demonstrates your ability to contribute to team success.

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What demographic do you find most challenging to write for, and how do you tackle that?

Identify a demographic that you have found challenging, discussing the factors that made it difficult. Explain how you adapt your tone and content to better reach them, emphasizing research and understanding audience nuances as key strategies in your approach.

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Through an innovative system of hardware, software, and food, we guarantee our customers enjoy fresh, restaurant-quality meals without the work.

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Full-time, hybrid
DATE POSTED
March 10, 2025

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