Regional Marketing Manager - Pacific Zone

Job Description

Regional Marketing Manager – Pacific Zone
Rank 5
Richmond, BC (Hybrid) 

Deadline: Please apply before April 8, 2025. 

The anticipated annual base salary for this position is $86,600 - $113,610. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada Inc. (TCI) currently has an exciting opportunity for an automotive enthusiast to support our Retail Marketing department. This is a full-time opportunity and will report to the Manager, Toyota Retail Marketing.  The selected candidate will champion effective and efficient brand-aligned marketing efforts through all communication channels and customer touch points – specifically at the retail level – by working closely with regional Toyota Dealer Associations (TDAs) and individual Toyota dealers (Tier 3) by influencing with insights, action and consistency. Be part of the team, growing Toyota from being Canada’s most respected automotive brand to the most admired one through a commitment to being the better choice in both the hearts and minds of Canadians.

What We’ll Bring:

Company & Culture 

• A hybrid work environment

• A work environment built on teamwork, flexibility and respect

• Professional growth and development programs to help advance your career

• A focus on respect for people and continuous improvement 

• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package including bonus 

• Extended health care and dental benefits effective immediately 

• Company pension plan with additional employer contributions

• Company demo vehicle

• Associate vehicle discount program

• Reimbursement programs (tuition & fitness) 

• Paid holiday shutdown and competitive paid time off benefits

• Sabbatical leave program 

What You’ll be Doing:

Retail Brand Custodianship

• Inform and inspire a better & differentiated approach to marketing at the retail level that collectively grows our business, experience and brand desire

• Support dealerships with aligning their advertising and customer-facing activities with the Toyota brand (appropriate message, correct use of advertising, etc.) by ensuring cross-tier collaboration and alignment across Sales & After-Sales 

• Provide dealers with expert marketing advice regarding tactical advertising creative & media choices (new vehicle sales, parts & service, accessories, ECP etc.) in line with TCI brand compliance & Tier 3 mandate (i.e. use of visuals, overall messaging)

• Review with dealers individual marketing capability scorecard; identify opportunities for improvement, share best practices & possible countermeasures; conduct follow-ups.

• Assist TCI experiential team by promoting dealer opportunities to leverage national partnerships at the regional / dealer level (National Sports Organizations, athletes, tradeshows, etc.)

• Advise and support dealers on ways to increase showroom traffic (merchandising, lead capture and follow-ups, etc.)

• Explain and assess dealer omnichannel approach to marketing, and assist in the creation of ideas and strategy

Enhance Dealership Digital Capability

• Inform and educate dealership sales & service marketing staff on Digital capability and effectiveness to create consistent awareness of basic facets of digital marketing, including SEO/SEM, display, website (on page and off page), Google tools, social, etc.

• Consult with Dealerships on digital opportunities in their area

Brand-Aligned Dealer Communications & Coop Advertising Compliance

• Present marketing communications plans and approaches from Tier 1 (national advertising) and Tier 2 (TDA advertising) to inform and inspire Dealerships

• Inform Dealerships on best practices re: usage of resources (AdBuilder, Digital Play Books, Google Analytics, Digital play books, Internal Website & Digital Advertising Analytics, nameplate communications etc.)

• Provide dealer learning opportunities for creation of brand-aligned dealer-level advertising

• Explain and reinforce TCI brand standards & purpose

• Advise Dealerships on effective co-op usage & compliance requirements

Regional Marketing and TDA Support

• Become the regional marketing representative with the TDA agency’s regional representative as required (Dealer advertising templates required, meetings with Dealers, Annual Planning Meetings, Consulting on Toyota Dealer Association Dealer-Facing Communications etc.)

• Support Tier 1 & 2 activations in dealer communities where required, such as National Sports Organizations and athlete activities, auto show activations, and liaising with Dealers where required

Continuous Improvement

• Serve as the Dealer and regional-facing subject matter expert on all past, present and future Business Innovation initiatives, including Dealer’s individual marketing scorecard, use of internal advertising portal, Dealer Digital Solutions program, etc.

• Gain Dealer buy-in on these initiatives, support with onboarding, proper usage and follow-ups

• Review Dealer-owned website data and analytics to support overall Marketing initiatives for Sales and After Sales

*Please note, this role requires frequent travel*

What You’ll Bring:

• University degree or college diploma in Business, Marketing (e.g. Automotive, Retail, Digital), or in a related discipline

• 5+ years of experience in marketing and/or Retail & Dealer relationship-building; Digital experience is required

• Experience working with stakeholders in an influential manner towards building improved Sales/After Sales Marketing effectiveness

• Automotive experience is an asset, including working with dealers and experience/familiarity with sales & service operations

• Strong presentation and influence– ability to work independently or with groups of stakeholders to drive alignment to best practices and new tools

• Confident and passionate about identifying and acting upon opportunities to grow dealer marketing opportunities, and impact through persuasion in order to drive brand alignment, improved marketing and guest experience and stronger sales/marketing effectiveness and efficiency

• Willing to learn and understand new challenges in an ever-evolving market where the consumer dictates the experience

• Experience with Microsoft Office Suite (Advanced Excel, PowerPoint, Word)

• Experience with Power BI is an asset

• Bilingual (English & French) is an asset

• Ability to travel frequently

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.

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