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Sales Consultant

Description

Veterans encouraged to applyAutomotive Sales experience is required!

The Sales Consultant is the driving force behind a dealership's sales success. You'll build relationships with customers, understand their needs, and present vehicles that perfectly match their lifestyle and budget. Your charisma, product knowledge, and negotiation skills will be key to closing deals and exceeding sales targets.


Responsibilities:


Customer Relationship Management:

  • Greet and qualify potential customers, establishing rapport and identifying their needs and preferences.
  • Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use.
  • Showcase vehicles, highlighting features and benefits that align with the customer's needs.
  • Answer questions about vehicle specifications, performance, and technology.
  • Offer test drives and demonstrate vehicle operation.
  • Negotiate the sale price, financing options, and trade-in value (if applicable).
  • Secure customer commitment through a purchase agreement.
  • Follow up with customers after the sale to ensure satisfaction and build long-term relationships.

Sales & Inventory Management:

  • Maintain a deep understanding of the dealership's inventory, including features, pricing, and competitive advantages.
  • Stay informed about market trends, competitor offerings, and new vehicle launches.
  • Develop and implement sales strategies to meet individual and dealership sales targets.
  • Utilize the dealership's CRM system to track customer interactions and sales progress.

Additional Responsibilities:

  • May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings.
  • Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.).
  • Maintain a professional appearance and demeanor throughout the workday.
  • Adhere to all dealership policies and procedures.
  • Other duties as assigned

Qualifications:

  • Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
  • Minimum of one year of experience in automotive sales or comparable sales experience.
  • Strong communication, interpersonal, and negotiation skills.
  • A passion for the automotive industry and a genuine desire to help customers.
  • Excellent product knowledge and the ability to learn about new vehicle features quickly.
  • Self-motivated, with a drive to succeed and achieve sales targets.
  • Professional appearance and demeanor.
  • Valid driver's license with a clean driving record.
  • A positive and enthusiastic attitude.

Physical Requirements

  • Standing and Walking: Consultants often spend significant time on their feet, walking around the dealership, assisting customers, and demonstrating vehicles.
  • Sitting: There may be periods of sitting, such as during customer meetings or paperwork.
  • Reaching and Bending: Consultants may need to reach into vehicles to demonstrate features or retrieve items.
  • Lifting: Occasionally, there might be a need to lift or move documents, brochures, or other materials.

Benefits of Working at Swickard:

  • Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
  • Ongoing training and support
  • Opportunities for continued personal and professional growth.
  • We are an Equal Opportunity Employer and value diversity and inclusion at our company.

Competitive benefits package:

  • Insurance: medical, dental, vision, life and pet insurance
  • Optional disability coverage
  • 401k plan
  • Paid Holidays
  • PTO

About Us

  • We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
  • We’re a hospitality company that happens to sell cars, parts, and service.
  • We are a team. Everyone plays a role in our success.
  • Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
  • Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
  • We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?


To all recruitment agencies: Swickard does not accept agency resumes. Do not forward resumes to our careers alias or other Swickard employees. Swickard is not responsible for any fees related to unsolicited resumes.

Average salary estimate

$65000 / YEARLY (est.)
min
max
$50000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Consultant, Toyota

As a Sales Consultant at Swickard in Redwood City, California, you will be at the forefront of the automotive sales experience! You’ll have the opportunity to build meaningful relationships with customers, understanding their unique needs, and guiding them toward the perfect vehicle that fits their lifestyle and budget. Your charisma and product knowledge are pivotal in showcasing our highline brands, like Mercedes Benz and BMW. You’ll be engaging with customers by conducting thorough needs assessments, presenting vehicles, and answering questions related to features and technology. Your negotiation skills will play a significant role in closing deals, offering test drives, and securing customer commitments. At Swickard, we believe in nurturing long-term relationships, so follow-ups after the sale are essential to ensure customer satisfaction. You’ll maintain an in-depth understanding of our inventory, staying informed about market trends to implement effective sales strategies. Beyond selling, you may also participate in marketing initiatives and ensure our vehicles are presented impeccably. We pride ourselves on our uplifting company culture and the opportunity for personal and professional growth. If you have a passion for the automotive industry and a hospitality-driven approach, you might just be the perfect fit for our team. Come join us at Swickard, where innovation meets exceptional customer service!

Frequently Asked Questions (FAQs) for Sales Consultant Role at Toyota
What are the main responsibilities of a Sales Consultant at Swickard?

As a Sales Consultant at Swickard, your main responsibilities include greeting and qualifying potential customers, conducting needs assessments, showcasing vehicles, answering technical questions, and negotiating sales. You’ll also keep track of customer interactions through the dealership's CRM system and follow up with customers to build long-term relationships.

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What qualifications do I need to become a Sales Consultant at Swickard?

To become a Sales Consultant at Swickard, you should have at least one year of automotive sales experience or comparable sales experience, strong communication and interpersonal skills, and a passion for the automotive industry. A valid driver’s license and a clean driving record are also essential.

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How does Swickard support the growth of their Sales Consultants?

Swickard provides ongoing training and support, helping you to develop skills for advancement into new roles and leadership responsibilities. They are committed to your personal and professional growth, creating a rewarding career path tailored to your ambitions.

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What types of benefits can I expect as a Sales Consultant at Swickard?

As a Sales Consultant at Swickard, you can expect a competitive benefits package that includes medical, dental, vision, life and pet insurance, optional disability coverage, a 401k plan, paid holidays, and PTO, ensuring you’re well taken care of both personally and professionally.

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What is the culture like at Swickard for Sales Consultants?

The culture at Swickard is rooted in hospitality and teamwork. They strive to create a stress-free and enjoyable environment for customers, which translates to a supportive and positive atmosphere for their Sales Consultants. This encourages everyone to play a role in the success of the dealership.

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Common Interview Questions for Sales Consultant
How would you approach a customer who seems hesitant to purchase a vehicle?

When faced with a hesitant customer, it's essential to listen actively and ask open-ended questions to understand their concerns. Acknowledge their feelings, provide additional information, and highlight the benefits of the vehicle that align with their needs to help them feel more confident in their decision.

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Can you discuss a time you overcame a sales objection?

In answering this question, draw from a specific experience where you faced a common objection, such as price. Explain how you addressed the objection by reinforcing value, providing options, and maintaining a positive attitude that turned the situation into a successful sale.

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What strategies do you use to stay up-to-date on automotive trends?

To stay updated on automotive trends, I regularly read industry publications, follow online forums, and participate in training sessions offered by my dealership. Engaging with peers and attending trade shows also helps me stay informed about the latest innovations in the automotive field.

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How do you ensure a positive experience for customers during the sales process?

I ensure a positive experience by actively listening to customers’ needs, providing them with personalized service, showcasing vehicles that align with their preferences, and being transparent about each step of the sales process. This builds trust and fosters satisfaction.

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Describe how you would maintain a professional demeanor while multitasking.

Maintaining professionalism while multitasking is about prioritization and managing time effectively. I would focus on organization, using tools like to-do lists, to ensure I handle tasks efficiently without compromising the quality of customer interactions.

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What is your approach to following up with customers after a sale?

My approach involves reaching out within a few days post-sale to thank the customer and ensure they are satisfied with their purchase. I would ask if they have any questions and encourage feedback, as this reinforces the relationship and encourages referrals.

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How do you handle competition within the automotive sales industry?

I view competition as an opportunity to learn and improve. Staying informed about competitors allows me to highlight our dealership's unique advantages and to adapt my own strategies to better meet customer needs.

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Can you give an example of how you've used CRM software in past sales roles?

In previous roles, I've used CRM software to track interactions with customers, manage leads, and analyze sales data. By organizing this information, I could tailor my follow-up strategies, allowing for more informed conversations that ultimately led to increased sales.

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What do you think is more important, a good product or a good salesperson?

While both a good product and a good salesperson are crucial, a great salesperson can create value for the customer by understanding their needs and effectively communicating how the product meets those needs. Ultimately, the relationship built can make a significant difference in the buying experience.

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Why do you want to work as a Sales Consultant at Swickard?

I want to work at Swickard because I admire the company's mission to revolutionize the car-buying experience through exceptional customer service. The emphasis on hospitality aligns with my values, and I am excited about the opportunity for growth and contributing to a positive customer journey.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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