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Senior Data Analyst - LATAM

Traackr is a global SaaS technology company providing a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. Our customers range from some of the world’s largest companies in the beauty and personal care space to digitally native indie brands, which have all made influencer management and engagement a critical practice of their marketing and advertising programs. We are a remote-first company, and for the folks that like to meet in person, we have offices in San Francisco, New York, Boston, Paris, and London.


At Traackr, we’re lucky to have a team of kind, driven, and respectful humans from around the world. We operate on a culture of mutual respect, with core value pillars including:


- Trust. We earn the trust of our team, customers, creators, and partners through transparency, predictability, and integrity. 

- Diversity. Bringing diverse perspectives to the table results in stronger outcomes. All are welcome.

- Value. Through our words and actions, we strive to create tangible value for our customers and peers. We only succeed when our community succeeds. 

- Ownership. We lead with action. We take pride in solving the hardest challenges and feel accountable for our commitments. 

- Mutual success. We share goals with each other and with our clients. Alignment, collaboration, and empathy are the cornerstones of our success. 


Our team also loves having fun together, with many employee-led initiatives like the Traackr Summer Olympics annual workout challenge!



Traackr is looking for a Senior Data Analyst to join our Professional Services Team. Traackr has been organically developing its professional services offering over the last few years in order to support the company’s  growth. The PS team includes a team of data analysts, who bring strong analytical and technical expertise, and consultants, who bring business expertise; both responsible for the delivery of projects to Customers.  The Data Analyst reports into the Professional Services Director. The objectives of Traackr’s Professional Services team are:


- Become a strategic advisor to Traackr’s Enterprise Customers to help them optimize influencer programs by sharing best practices and developing advanced measurement solutions

- Generate insights and thought leadership on the  influencer marketing space  that will contribute to Traackr’s innovation capabilities

Develop new data analysis methodologies and visualizations that can be prototyped as services and influence our future product developments

- Help Customers make the most of their Traackr subscription by analyzing performance and offering strategic recommendations backed in data


The Senior Data Analyst will be the most senior member of the team with a technical background and will be responsible for leveraging Traackr’s extensive dataset that include  millions of influencer performance and demo/psychographic data points, to help our clients optimize their influencer investment and performance. Key areas of focus include performance measurement, spend optimization and return on investment.


To achieve their objective, the Data Analyst will:

Need to understand the client measurement requirements and translate those into clear and relevant deliverables

Fully deliver the sold reporting services to Traackr clients within the agreed terms.


Responsibilities
  • Identifying and mapping the relevant set of required data
  • Extracting and aggregating the data efficiently
  • Analysing the data and extract valuable brand insights
  • Producing professional final reports for client usage
  • Play a strong contributing role in building and scaling a vision for efficient measurement for the influencer marketing practice
  • Develop new and innovative ways for our clients to leverage data to understand the ROI of their investments with influencers
  • Collaborate with the Consultants and Client teams to understand client needs and develop a methodology for fulfilling project requests
  • Coach other members of the data analytics team, helping them developing their scripting and data visualization skills
  • Extract, aggregate and visualize data from Traackr’s data lake to identify trends and insights 
  • Document processes and identify areas to streamline workflow and make the team more efficient
  • Collaborate with the Data and Engineering teams to optimize our ability to access data and contribute to the product roadmap 
  • Work in collaboration with multiple Traackr teams
  • the Customer and Sales functions to build opportunities for new services
  • the Traackr data team to deliver the services
  • the Traackr product team to contribute to the technology roadmap


Qualifications
  • 4-7 years of experience in data analysis, data science, or a related field.
  • Strong analytical capabilities with a proven track record of deriving actionable insights from complex datasets.
  • Experience with applied statistics including regression analysis, segmentation, ANOVA, and cluster analysis.
  • Proficiency in creating pivot tables and running regression models to analyze data trends.
  • Experience with R or Python for statistical programming and data manipulation.
  • Advanced expertise in data visualization using tools such as Tableau, Data Studio, or R/Python to effectively communicate key findings to stakeholders.
  • Proficiency in programming languages like Python, Shell, R, and SQL.
  • Experience running scripts/programs from the Linux/Unix/OSX command line (terminal).
  • Experience with text analysis and building word clouds to extract insights from unstructured data.
  • Project management experience with a demonstrated ability to lead initiatives and meet deadlines.
  • Leadership skills with the capability to coach a team of junior analysts.
  • An understanding of digital and social media marketing, including measurement needs and goals for global enterprise brands.
  • A business-driven mindset aimed at solving real business issues and driving results.
  • Ability to interact meaningfully with brand clients, fostering strong relationships.
  • Capacity to work independently and manage multiple priorities and tight deadlines effectively.
  • Experience working in an international environment across multiple time zones.
  • Excellent written and verbal communication skills to convey complex information clearly and effectively.
  • An advanced degree in Math, Economics, Statistics, or a related field is preferred, demonstrating a strong foundation in quantitative analysis.


$30,000 - $50,000 a year

Benefits


• Competitive Salary

• Remote Work Options with Hybrid Flexibility and Home Office Set-Up Stipend

• Coworking Office Subscription for Collaborative Spaces

• Comprehensive Health, Dental, and Life Insurance Coverage for You and Your Dependents*

• Open Vacation Policy and Flexible Holiday Schedule to Suit Your Needs

• Paid Parental Leave to Support Quality Time with Your Loved Ones

• Career Development, including Internal and External Training Opportunities


*Benefit programs vary by country/state of residency, are subject to eligibility requirements, and may be modified occasionally. Ask for more details about benefits in your specific region.


This position is 100% remote, with the understanding that occasional in-person attendance may be required for trainings, meetings, and team gatherings, as determined by your manager.


Traackr employs individuals in multiple US states and countries. We use market benchmark data and geographic zones to determine our salary ranges. Your zone's specific pay range is dependent on your location. We encourage you to discuss your zone-specific pay range with your recruiter at Traackr for more details.


Posting Statement

Traackr is an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.


Unsolicited resumes

Traackr does not accept unsolicited resumes/CVs from headhunters or recruiting agencies sent directly to Traackr employees or through our website. Traackr will not pay fees to any third-party agency or company without a signed agreement with Traackr.


Privacy

Traackr, Inc. has published a Privacy Notice, including CCAP for California and GDPR policies for its UK and European Union subsidiaries, accessible at https://www.traackr.com/privacy-policy. 


All questions, comments, and requests regarding data processing at Traackr should be addressed to HR@traackr.com


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What You Should Know About Senior Data Analyst - LATAM, Traackr

Traackr is on the lookout for a talented Senior Data Analyst to join our Professional Services Team. In this remote-first role, you'll engage with a diverse range of clients from major global brands to indie startups, helping them navigate the exciting world of influencer marketing. With your analytical prowess, you'll extract insights from a wealth of data, enabling our clients to maximize their influencer investments and streamline their campaigns. At Traackr, we pride ourselves on fostering a collaborative environment filled with kind-hearted individuals dedicated to mutual success and continuous learning. Your responsibilities will range from developing advanced measurement solutions and analyzing complex datasets to coaching junior analysts and collaborating with various teams to enhance our data offerings. We believe in the power of diverse perspectives and trust, and you’ll play a vital role in not just delivering impactful reports but also contributing to the evolution of our products and services. Let your data-driven mindset shine and become a strategic advisor to our enterprise customers as we work together to push the boundaries of what influencer marketing can achieve!

Frequently Asked Questions (FAQs) for Senior Data Analyst - LATAM Role at Traackr
What are the key responsibilities of a Senior Data Analyst at Traackr?

As a Senior Data Analyst at Traackr, you'll primarily focus on translating client measurement requirements into actionable deliverables, extracting and aggregating data efficiently, and providing valuable insights for informed decision-making. You'll also be responsible for producing professional reports, developing innovative data visualization methodologies, and collaborating closely with consultants to meet client needs.

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What qualifications are required for the Senior Data Analyst position at Traackr?

To excel as a Senior Data Analyst at Traackr, candidates should have 4-7 years of experience in data analysis or a related field, a strong foundation in applied statistics, and proficiency in tools such as R, Python, and SQL. A solid understanding of digital marketing metrics and the ability to derive actionable insights from complex datasets are essential to the role.

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How can a Senior Data Analyst at Traackr contribute to client success?

In the Senior Data Analyst role at Traackr, your expertise will directly impact client success by providing strategic recommendations backed by data analysis. By understanding client objectives, delivering insightful performance reports, and developing advanced measurement solutions, you help clients optimize their influencer marketing initiatives, ensuring they gain maximum value from their Traackr subscription.

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What skills are necessary for effective data visualization in the Senior Data Analyst role at Traackr?

Effective data visualization is crucial for a Senior Data Analyst at Traackr. Candidates should be adept at using visualization tools like Tableau and Google Data Studio to convey complex findings clearly. Strong analytical skills, creativity in presenting data, and proficiency in programming languages like R or Python are vital for developing engaging visualizations that resonate with stakeholders.

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What does the work culture look like for a Senior Data Analyst at Traackr?

At Traackr, the work culture emphasizes mutual respect, diversity, and ownership. As a Senior Data Analyst, you'll be part of a supportive team that celebrates collaboration and innovation. Regular team-building activities, such as the Traackr Summer Olympics, highlight our commitment to maintaining a fun and engaging work environment while achieving meaningful results for our clients.

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Common Interview Questions for Senior Data Analyst - LATAM
Can you explain your data analysis process and tools you typically use?

When discussing your data analysis process, emphasize your systematic approach. Start from understanding client requirements, proceed to data extraction using SQL or Python, and then analyze it with statistical methods before visualizing results with tools like Tableau. Always highlight your ability to adapt tools based on project needs to address specific objectives effectively.

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How do you derive actionable insights from complex datasets?

To draw actionable insights, focus on framing analytical questions aligned with business goals. Discuss techniques like exploratory data analysis, applying statistical tests, and identifying patterns in data trends. Emphasize your experience in communicating key findings clearly to stakeholders to ensure that insights translate into strategic actions.

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Describe a time when your analysis significantly impacted a project.

Prepare a specific example where your analysis led to measurable improvements. Detail the context, your methodology, the insights derived, and the resulting actions taken by the stakeholders. Show how your analytical skills not only resolved an issue but also added value to the client's overall strategy.

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What statistical methods are you most comfortable using?

Discuss statistics you regularly apply, such as regression analysis, clustering, or A/B testing. Provide examples of how you've used these methods in past projects to clarify complex data narratives and showcase your statistical reasoning skills while addressing real-world business challenges.

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How do you ensure the accuracy and reliability of your data?

Reliability starts with data validation. Share your processes for cleaning data, cross-referencing sources, and verifying results. Highlight any specific software or tools you prefer for maintaining data integrity, and your routines for regular audits or checks to ensure ongoing accuracy.

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What experience do you have with teamwork in a remote environment?

When addressing teamwork in a remote setup, focus on your communication strategies, tools you've used (like Slack or Zoom), and how you foster collaboration and engagement. Provide examples of how you've managed project coordination and built relationships with team members across different time zones.

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How do you stay updated with the latest trends in data analysis?

Emphasize your commitment to continuous learning. Discuss attending industry conferences, subscribing to relevant journals, or participating in online forums. Mention any specific courses or certifications you've pursued recently to expand your skills, demonstrating that you prioritize professional development.

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Have you ever had to explain complex data findings to non-technical stakeholders? How did you do it?

Provide an example of effectively translating complex data into relatable insights. Highlight your approach of using simple language, visual aids, and relatable concepts. Stress the importance of ensuring stakeholders grasp the implications of your findings for decision-making purposes.

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What strategies do you employ to manage tight deadlines?

Discuss your prioritization methods, including assessing tasks based on their impact and urgency. Talk about effective time management techniques and any tools you use for tracking progress and ensuring all significant objectives are achieved within the stipulated timeframe. Be ready to provide examples of high-pressure projects you've successfully handled.

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What role do you believe a Senior Data Analyst plays in a team like Traackr's?

As a Senior Data Analyst at Traackr, your role encompasses both technical expertise and mentorship to junior analysts. Emphasize your responsibility for driving innovative data solutions and enhancing team capacity while also being a strategic advisor. Discuss how you would contribute to fostering a collaborative environment where everyone's ideas are valued.

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Traackr is the end-to-end platform that empowers global brands to run best-in-class influencer marketing programs, providing a single system of record to consolidate influencer discovery, evaluation and management, and enable standardized measurem...

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DATE POSTED
December 15, 2024

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