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Senior Product Manager - Marketing - job 1 of 2

About Truelogic

At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals.

Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.

By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.

Our Client

Our client is a challenger holding company built to transform marketing.


Job Summary

The client is looking for a seasoned Product Manager with extensive experience in driving product strategy, defining requirements, and coordinating cross-functional teams to deliver high-impact solutions. In this role, you will oversee their product’s end-to-end lifecycle, from discovery and design to launch and post-launch optimization. You will collaborate with UX, Product Marketing, and Branding teams to shape the product experience and ensure alignment with overall company objectives.

Responsibilities

  • 1. Product Strategy & Roadmap:

    Own and evolve the product roadmap, ensuring it aligns with company objectives and market needs.

    Develop and maintain a detailed product vision and strategy, ensuring stakeholder buy-in across the organization.

    Conduct market research and competitive analysis to identify opportunities and risks.

  • 2. Cross-Functional Collaboration:

    Work closely with UX and Branding teams to approve mocks and ensure a cohesive user experience.

    Collaborate with Product Marketing to develop compelling Go-to-Market plans, positioning, and messaging.

    Coordinate with engineering teams on React.js front-end requirements and Pendo analytics implementation for user tracking.

  • 3. Requirements Definition & Backlog Management

    Translate business objectives and user feedback into clear, actionable user stories.

    Prioritize the product backlog, assign tasks to developers, and make critical trade-off decisions based on ROI and impact.

    Manage integration with Stripe for payments and ensure compliance with relevant regulations.

  • 4. Sprint & Release Management

    Lead sprint planning, daily stand-ups, and retrospectives to ensure timely delivery of features.

    Coordinate with other product teams to synchronize release cycles and maintain a consistent product cadence.

    Manage release communications, ensuring all stakeholders are informed of updates, timelines, and potential impacts.

  • 5. Analytics & Optimization

    Leverage Pendo analytics to track user behavior, engagement, and product usage, driving data-driven decisions.

    Identify areas of improvement and work with the engineering and UX teams to refine the product experience.

    Develop key performance indicators (KPIs) and measure product success post-launch.

  • 6. Go-to-Market Execution

    Partner with marketing, sales, and customer success to launch new products or features successfully.

    Support the creation of product marketing materials and sales enablement documents.

    Define rollout and adoption strategies, collaborating with internal teams to ensure cohesive execution.

Qualifications and Job Requirements

  • 7+ years of experience in product management, with a proven track record of delivering impactful products.

  • Product management experience at marketing or advertising companies.

  • Demonstrated success in managing complex software products with multiple integrations, especially in analytics (Pendo), payments (Stripe), and front-end frameworks (React.js).

  • Strong understanding of Agile methodologies (Scrum, Kanban) and experience in organizing and leading sprints.

  • Excellent communication, presentation, and stakeholder management skills, with the ability to influence cross-functional teams and executive leadership.

  • Ability to collaborate with design (UX), Product Marketing, and Branding teams, driving consensus and alignment.

  • Proven ability to develop and execute Go-to-Market plans, including product positioning, pricing, and launch strategies.

  • Experience with defining user stories, maintaining product backlogs, and managing large-scale product roadmaps.

  • Strong analytical skills, with a data-driven approach to product planning and decision-making.

  • Bachelor’s or Master’s degree in Business, Computer Science, Engineering, or related field (or equivalent work experience).

  • Located in Latin America.

  • Fluent English Level.

What We Offer

  • 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.

  • Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.

  • Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.

  • Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.

  • Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.

Why You’ll Like Working Here

  • A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.

  • Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America.

  • Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field.

Apply now!

Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Manager - Marketing, Truelogic

At Truelogic, we’re on the hunt for a Senior Product Manager in Marketing who is not just seasoned, but passionate about reshaping the future of marketing technology. If you have a knack for crafting product strategies and collaborating with cross-functional teams, you might just be the perfect fit for our client, a challenger holding company dedicated to transforming marketing practices. In this dynamic role, you’ll guide the product lifecycle from inception to post-launch, working closely with UX, Branding, and Product Marketing teams to enhance the user experience. Your expertise will shine as you develop and maintain a product roadmap that not only aligns with market needs but also drives the company’s overall objectives. You’ll conduct market research to uncover vital opportunities, manage product backlogs, and lead sprints with your Agile skills. The beauty of this role lies in its autonomy—100% remote work means you can thrive in your space, be it a cozy cafe or your living room! Plus, you’ll enjoy competitive pay that reflects your skills and the value you bring to our mission at Truelogic. So, if you’re ready to leverage your experience in product management, analytics, and agile methodologies while partnering with some of the top American companies, don’t wait—apply today to embark on this exciting journey with us!

Frequently Asked Questions (FAQs) for Senior Product Manager - Marketing Role at Truelogic
What are the main responsibilities of the Senior Product Manager in Marketing at Truelogic?

As a Senior Product Manager in Marketing at Truelogic, you will oversee the entire product lifecycle, from strategic development to launch and optimization. You’ll collaborate with multiple cross-functional teams including UX, Branding, and Product Marketing to align the product roadmap with market demands. Your role will also include managing the product backlog, leading sprint planning meetings, and utilizing analytics tools to drive data-informed decisions.

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What qualifications are required for the Senior Product Manager role at Truelogic?

To be considered for the Senior Product Manager position at Truelogic, candidates should possess over 7 years of experience in product management, preferably in marketing or advertising. A strong understanding of Agile methodologies, along with proven abilities in managing complex software products focused on analytics (Pendo) and payment systems (Stripe), is vital. Ideal candidates should also have excellent communication skills and a strategic mindset to collaborate across teams.

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What is Truelogic looking for in a candidate for the Senior Product Manager position?

Truelogic seeks candidates who are not only skilled in product management but also show a passion for marketing technology. The ideal Senior Product Manager will have the ability to influence both cross-functional teams and executive leadership, drive product strategy, and create compelling Go-to-Market plans. If you thrive in a collaborative environment and have a knack for analytics, you’ll fit right in!

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How does the Senior Product Manager in Marketing contribute to Truelogic's clients?

The Senior Product Manager plays a crucial role in transforming marketing processes for Truelogic's clients by driving product innovation and ensuring high-impact solutions are delivered. By leveraging market insights, the manager shapes product features that align with clients' goals, ultimately enhancing their marketing strategies and improving user engagement, which is essential for a competitive edge.

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What are the benefits of working as a Senior Product Manager at Truelogic?

Working as a Senior Product Manager at Truelogic offers a flexible 100% remote work environment and highly competitive pay in USD. Additional benefits include generous paid time off, the autonomy to manage your work schedule, and the opportunity to collaborate with a diverse network of skilled professionals while contributing to transformative projects with top American companies.

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Common Interview Questions for Senior Product Manager - Marketing
Can you describe your experience with developing product roadmaps?

When answering this question, focus on the process you follow to align the product roadmap with market needs and company objectives. Provide examples of how you collect data and feedback to inform your decisions, ensuring the roadmap reflects strategic priorities.

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How do you prioritize features in the product backlog?

Discuss your method for evaluating features based on factors like user feedback, business value, and technical dependencies. Highlight how you balance the needs of stakeholders with the overall product vision, providing an example to strengthen your response.

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What approach do you take to ensure effective cross-functional collaboration?

Emphasize the importance of communication and building strong relationships. You can discuss how you facilitate meetings, use collaborative tools, and ensure everyone is aligned with the product vision. Highlight any specific practices you adopt for successful collaboration.

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Describe a time when you had to manage a difficult sprint. What did you do?

Use the STAR method to outline a challenging situation, the task at hand, the actions you took to address the issue, and the results achieved. Focus on your leadership skills and adaptability in navigating obstacles during the sprint.

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What strategies do you use for Go-to-Market plans?

Share your experience in crafting GTM strategies, emphasizing key elements like market research, positioning, and messaging. Discuss how you ensure alignment with marketing and sales teams for successful product launches.

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How do you analyze user data to improve product features?

Discuss your familiarity with analytics tools, like Pendo. Explain your approach to interpreting user metrics, identifying trends, and making data-driven decisions to enhance the product experience. Give examples of how data has influenced your product development in the past.

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What are key performance indicators (KPIs) you track for product success?

Provide insights into the KPIs you consider essential for measuring product performance. Discuss how you set these indicators based on business objectives and user needs, and the approach you take to evaluate success post-launch.

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How would you handle conflicting priorities from different stakeholders?

Talk about your experience in managing stakeholder expectations through effective communication, setting clear priorities, and relying on data to make informed decisions. Demonstrate how you align priorities with the overall product strategy.

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What tools do you utilize for sprint planning and backlog management?

Mention specific tools you are familiar with, such as Jira, Trello, or Asana. Explain how you use these tools to facilitate planning, track progress, and manage the backlog efficiently while ensuring transparency among the team.

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Why do you want to work as a Senior Product Manager at Truelogic?

Tailor your answer to reflect Truelogic’s values and mission. Highlight your passion for innovative marketing solutions, the opportunity for professional growth, and the chance to work with talented professionals in a collaborative and remote environment.

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DATE POSTED
April 11, 2025

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