Marketing Director

Tishman Speyer creates vibrant destinations and dynamic environments that inspire innovation and connected communities.  As a diversified developer, operator, and investment manager of top-tier real estate in 33 markets across the globe, our business choices are driven by the belief that real estate should unlock human potential. Tishman Speyer’s diversified portfolio spans market rate and affordable residential communities, premier office properties and retail spaces, industrial facilities, and mixed-use campuses. We create state-of-the-art life science centers through our Breakthrough Properties joint venture, and foster innovation through our strategic proptech investments. By combining global perspective with local expertise, and a personalized approach, we are able to anticipate our customers’ evolving needs. We were the first real estate company to introduce asset-wide amenity services through our ZO platform, and the first traditional real estate company to create its own flexible space and coworking brand, Studio. 

Since our founding in 1978, Tishman Speyer has acquired, developed, and operated 522 properties, totaling 218 million square feet, with a combined value of over $129 billion (U.S.). Tishman Speyer currently has approximately $68 billion in assets under management, including iconic properties such as Rockefeller Center in New York City, The Springs in Shanghai, TaunusTurm in Frankfurt, and Mission Rock in San Francisco.

Summary of the Position:

The Marketing Director will develop and manage marketing strategies and programs for Rockefeller Center attractions and will be responsible for developing and executing strategic marketing initiatives that drive brand awareness and lead generation for our Rock Center Campus.

This role reports into the Senior Director, Marketing and plays a key role ensuring high quality and effective work along the brand development, integrated marketing campaign creation and deployment process, focused on our collective efforts to build awareness and consideration for the TS brand and specific property brands, ultimately driving lead generation and sales. This person is a key partner to our Rock Center Destination Sale teams, bringing a clear strategic and creative perspective to the conversation around marketing investments and creative choices. Our marketing team works in close partnership with external creative agencies, CGI firms and media firms to target a range of key audiences such as NY locals and both international and domestic tourists.

Key Responsibilities:

Initiatives include but are not limited to:

Marketing Strategy & Management

• Build and optimize annual marketing plans and related budgets, for Rock Center's ecosystem tying goals and KPIs back to business priorities

• Oversee & guide overall comms strategy for the Rock Center ecosystem, both owned and paid

• Main point of contact for all partners, agencies & vendors to ensure marketing goals are executed strategically & seamlessly

• Create and drive adoption of best-in-class playbooks and templates to enforce consistency and effectiveness across the RC teams

• Ensure constant clarity on the status of the business, upcoming priorities and competitive landscape to inform thoughtful, strategic marketing plans

• Build external industry relationships to stay on top of trends and identify opportunities

• Special projects as needed

Operational Excellence

• Ensure strong relationships with key stakeholders across the Rock Center campus to drive business decisions and alignment

• Enable and implement process and consistency among direct reports across project executions

• Negotiate contracts with vendor partners, contractors, agencies, media partners, etc., ensuring that strong foundational relationships with Legal and Compliance lead to the best contractual outcomes for Tishman Speyer

• Key POC with external partners, ensuring that the output of partner agencies, contractors and vendors meet brand and business standards

• Stay up to date on the latest marketing technologies and tools, recommending and implementing solutions to improve efficiency and effectiveness.

Reporting

• Approach strategy from a data-driven mindset and partner closely with Marketing IT to ensure results are tracked, reported properly and that future campaigns are optimized accordingly

• Contribute to departmental reports, allowing for comprehensive, global representation in both planning and results reporting

• Analyze marketing data and provide insights to inform strategic decision-making.

Budgeting

• Oversee maintenance of assigned budget and billing, leading alignment calls with Asset Management to actualize and optimize spend monthly, reforecast quarterly, and accrue annually

• Contribute to Marketing budget planning in partnership with all other regional leaders including Studio and ZO to maximize shared resources, strategize with a global perspective, and drive consistency

Team management

• Lead the development and training of assigned direct reports to foster growth and expertise

• Manage and oversee the performance and growth of direct reports, ensuring quarterly feedback sessions are kept and annual performance reviews maintained

About You:

• 10-12 years of experience in marketing either at a marketing & advertising agency or within a company

• ~10+ years of Brand Management and Marketing experience, leading full lifecycle campaign briefing, creation and execution across paid, earned & owned channels.

• Proven ability to lead cross-functional teams, foster high-impact collaboration and influence all levels of the brand.

• Expertise across all marketing channels - ATL, Digital, Social, PR, Influencers, Retail and Wholesale.

• Experience translating brand concepts into marketing campaigns, activations and experiences that drive relevancy and resonance with consumers, media and the industry.

• Exceptional communication and collaboration skills.

• Strong organizational and project management experience and ability to manage up and out

• Comfortable interacting with senior level management

• Prior experience managing partners and agencies to execute marketing vision

• Proficient in Microsoft Excel and PowerPoint

• Based out of NYC HQ

*Onsite presence is required for this position.

The base compensation range for this role is $115,000 to $135,500. This role is also eligible for a discretionary annual bonus, as well as access to our comprehensive medical, dental, and vision insurance, life and disability insurance, 401(k) plan (with matching contributions), wellness benefits and all other benefits afforded to full-time Tishman Speyer employees. This base range reflects a number of factors including, but not limited to, relevant experience, skill sets, and/or licensure required of an individual in this particular role. The base range is also specific to members of Tishman Speyer’s New York team, as we’ve considered factors specific to this geography.

Tishman Speyer is deeply committed to creating and maintaining a diverse workforce which promotes different views and perspectives. We expect our leaders and employees alike to champion diversity and inclusion practices. Tishman Speyer has several employee affinity and interest groups that provide employees opportunities to develop professional relationships across the business and identify opportunities for development and advancement. We are proud to be an Equal Opportunity Employer and treat all applicants for employment equally based upon job-related qualifications and without regards to race, color, age, sex, sexual orientation, gender identity, gender expression, marital status, military or veteran status, national origin, disability, religion, or any other characteristics protected by law.

Tishman Speyer is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, national origin, sexual orientation, gender identity or expression, disability, protected veteran status or military status, or any other category protected under applicable law. Tishman Speyer is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Disability Assistance - Tishman Speyer is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to RecruitingAccommodations@tishmanspeyer.com