Manager, Así Studios

To qualify for the Manager, Así Studios role at TelevisaUnivision, you need a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of 5 years of experience in marketing or as a marketing specialist. Fluency in written and spoken Spanish is essential, along with experience in multiplatform solutions that include linear, social, streaming, online, and audio platforms.

As the Manager, Así Studios at TelevisaUnivision, your responsibilities include developing actionable marketing solutions, managing RFP responses in specific verticals, collaborating with partners, overseeing client relationships, and executing comprehensive multiplatform marketing strategies. You'll also be directly involved in the creative process to ensure impactful storytelling and campaign effectiveness.

The Manager, Así Studios contributes to client success by creating tailored marketing plans that align with client needs and maximizing revenue opportunities. By leading brainstorms and collaborating with various teams, you will ensure that solutions are not only creative but also strategically sound, enabling clients to achieve their marketing goals effectively.

The Manager, Así Studios position at TelevisaUnivision focuses on various industries, including food, consumer-packaged goods, and quick-service restaurants. Your expertise in these sectors will be vital in developing customized marketing strategies that resonate with target audiences across multiplatform channels.

In the RFP process at TelevisaUnivision, the Manager, Así Studios plays a critical role in developing and managing responses tailored to specific verticals. You will work closely with cross-functional teams to ensure that your proposals are comprehensive and address client needs, ultimately helping to secure the business.

When developing a marketing strategy for a new client, I first gather as much information as possible about their goals, target audience, and market challenges. Following that, I brainstorm with my team to derive creative solutions that align with their objectives and ensure these strategies are supported by robust data and insights.

Certainly! One successful multiplatform campaign I managed involved collaborating with a food brand where we integrated social media, online ads, and on-ground activations. Through targeted storytelling across various platforms, we successfully increased brand engagement and sales, ultimately delivering a unified message that resonated with our audience.

Creativity is paramount in marketing. It allows us to stand out in a crowded marketplace, engage audiences emotionally, and deliver memorable experiences. A creative approach often leads to innovative solutions that drive results and enhance brand loyalty.

To stay current with industry trends, I regularly follow key publications, attend relevant conferences and webinars, and engage with industry professionals on social media. This continuous learning helps me to cultivate fresh ideas and apply them in my marketing strategies effectively.

My experience managing client relationships has been centered around proactive communication and understanding client needs. I prioritize transparency, set clear expectations, and maintain regular follow-ups to ensure clients feel supported and involved throughout the campaign lifecycle.

In the case of an underperforming campaign, I believe in conducting a thorough analysis to identify the gaps—be it in targeting, messaging, or execution. Based on those insights, I would pivot the strategy and implement necessary adjustments while keeping the client informed of our efforts.

I typically utilize tools like Google Analytics, SEMrush, and various social media analytics platforms to assess campaign performance. These tools provide valuable data that informs our strategies and allows us to optimize ongoing campaigns for better results.

Effective collaboration starts with open lines of communication. I encourage regular brainstorming and progress meetings, use project management tools to track deliverables, and foster a team environment where everyone feels their input is valued.

I'm inspired by the potential of marketing to create connections between brands and their audiences. The challenge of understanding diverse consumer behaviors and crafting compelling narratives that resonate drives my passion for this field.

The key to winning an RFP lies in understanding the client's requirements and crafting a tailored proposal that not only meets those needs but also presents innovative strategies. Demonstrating our team's capabilities, past successes, and a clear understanding of the market landscape builds trust and competitiveness in our submissions.