Senior Enterprise Program Manager - Americas

The Senior Enterprise Program Marketing Manager at Veeam is tasked with developing and executing multi-channel marketing programs aimed at enterprise IT decision-makers. This includes driving awareness, engagement, and conversion, analyzing campaign performance, and collaborating with cross-functional teams to ensure alignment with pipeline and revenue goals.

Candidates for the Senior Enterprise Program Marketing Manager role at Veeam should have over 5 years of experience in B2B enterprise marketing, preferably within IT, SaaS, or cloud computing sectors. A proven track record of successful marketing programs that attract and convert enterprise decision-makers is essential, along with strong creative, project management, and analytical skills.

The Senior Enterprise Program Marketing Manager plays a critical role at Veeam by developing and executing innovative marketing strategies that directly influence enterprise growth. By crafting compelling messaging and integrated campaigns, the manager ensures Veeam effectively engages with IT leaders across various regions, thus enhancing brand awareness and driving demand.

To excel in the Senior Enterprise Program Marketing Manager position at Veeam, individuals need a unique blend of creative and strategic thinking skills, hands-on experience with digital marketing and demand generation, and excellent project management capabilities. Strong communication and collaboration skills are also essential for successfully working across different teams.

Veeam offers an impressive benefits package for the Senior Enterprise Program Marketing Manager, including unlimited PTO, medical, dental, and vision insurance from day one, family planning support, a 401k match, and professional development opportunities. Veeam also values work-life balance, providing Veeam Care Days for volunteering activities.

When answering this question, highlight specific campaigns you have developed that demonstrate your understanding of B2B marketing principles. Discuss the strategies you implemented, the target audiences, and the measurable results you achieved, noting how they align with Veeam’s focus on engaging enterprise IT decision-makers.

Showcase your proactive approach to learning about industry trends by mentioning relevant platforms, websites, or organizations you follow. Discuss how you apply industry insights into creating impactful marketing programs that resonate with the target audience of Veeam.

Emphasize your analytical skills and discuss the key performance indicators (KPIs) you use to evaluate campaign success. Provide examples of specific metrics you've tracked in past roles and how you’ve adjusted strategies based on data-driven insights to optimize results.

Share a detailed example of a campaign that involved multiple channels, outlining the strategic planning, execution, and the overall impact it had on brand awareness and sales. Highlight the lessons learned and how they can be applied to similar projects at Veeam.

Discuss your project management strategies, including tools and methodologies you use to prioritize tasks based on deadlines, resources, and strategic relevance to Veeam’s goals. Be sure to mention how you remain agile in a fast-paced market.

Explain the importance of collaboration in marketing, especially in a cross-functional environment like Veeam. Discuss how fostering strong relationships with teams like sales, product marketing, and demand generation has historically yielded better campaign outcomes.

Provide a clear explanation of your experience with ABM and its significance in B2B marketing. Share examples of past successful ABM initiatives, how they were implemented, and their effectiveness in targeting enterprise clients, tying your experience back to how it aligns with Veeam's goals.

Reflect on your passion for merging technology with effective marketing strategies. Share specific motivations such as driving innovation, helping businesses with data security, and creating campaigns that make a real impact, connecting it back to Veeam’s mission.

Discuss your techniques for creating insightful content tailored to the nuances of different IT roles, including CIOs, CTOs, and CISOs. Mention research strategies and how you ensure the messaging aligns with the distinct needs and pain points of each audience segment.

Identify key traits such as creativity, strategic thinking, adaptability, and leadership. Discuss how these traits apply to the Senior Enterprise Program Marketing Manager role at Veeam and how you embody them in your work.