Marketing Manager, Social Video Creative - job 10 of 24

The Marketing Manager, Social Video Creative at Visa is tasked with developing and producing captivating social video content designed to stand out on priority platforms such as TikTok, Instagram, YouTube, and X. Key responsibilities include editing video content, creating compelling storylines, designing impactful thumbnails, and formatting captions that engage audiences while maintaining the Visa brand’s voice. Collaboration with cross-functional teams and keeping an eye on cultural trends and platform best practices is crucial for maximizing viewer engagement and delivering successful content.

To thrive as a Marketing Manager, Social Video Creative at Visa, candidates should possess strong skills in video editing and content creation, ideally using tools like Adobe Premiere Pro and CapCut. An understanding of various social platforms, particularly regarding their trends and user engagement techniques, is necessary. Additionally, creativity in conceptualization, storytelling, and collaboration with team members such as Social Strategists is key to delivering high-impact video content that aligns with Visa’s marketing goals.

The Marketing Manager, Social Video Creative at Visa primarily produces content designed specifically for social media platforms like TikTok, Instagram, YouTube, and X. This includes everything from conceptualizing and filming engaging videos, to editing and tailoring them to meet current trends. The position focuses on creating dynamic and crafted social-first campaign extensions that resonate with audiences, particularly in sectors like Sports, Music, and Travel.

Candidates for the Marketing Manager, Social Video Creative position at Visa typically should have significant experience in social media marketing and video production. Familiarity with the latest trends on platforms such as TikTok and Instagram, along with proven track records of developing successful video content, is highly preferred. Experience working in fast-paced environments and on collaborative teams will set candidates apart, along with a portfolio showcasing their capability in producing engaging video content.

The Marketing Manager, Social Video Creative role at Visa operates as a hybrid position, meaning that some days will involve working from the San Francisco office while other days are flexible for remote work. The precise expectations regarding in-office days will be determined by the hiring manager during the onboarding process. This model aims to maintain a collaborative working environment while allowing flexibility to balance personal and professional needs.

When approaching the concept development phase for social video content, I believe in researching current trends, understanding the target audience, and leveraging insights from past successful campaigns. I actively collaborate with teams to brainstorm innovative ideas that resonate with social media users' interests and behaviors, ensuring that the content we create not only adheres to brand guidelines but also captures the essence of the current cultural moment.

My video editing process begins with reviewing all footage thoroughly to identify the strongest clips that convey the story. I often use Adobe Premiere Pro for more complex edits, allowing for more creative control, and I also utilize in-app editing tools like CapCut for quick turnaround projects. Throughout the process, I stay focused on crafting a narrative that highlights engaging visuals and storytelling, keeping in mind the preferences of the platform's audience.

In a previous role, I had to pivot our content strategy after a new trend emerged overnight on TikTok. I quickly mobilized a team meeting to brainstorm new content ideas that aligned with the trend while remaining in line with our brand voice. We developed a series of videos over the weekend, employing edgy visuals and trending sounds, resulting in significant engagement boost. It taught me the importance of agility in content creation and the need to stay connected to real-time data.

When evaluating the success of social video content, I prioritize metrics like viewer engagement (likes, shares, comments), watch time, and click-through rates. These metrics help me determine how well the content resonates with our audience. Additionally, tracking follower growth and overall brand sentiment can provide insights into the broader impact of the videos on visa's social presence and business objectives.

To ensure my video content stands out, I prioritize unique storytelling while leveraging current trends and audience insights. I focus on creating compelling narratives that highlight our brand's unique value propositions. Additionally, I often conduct competitive analyses to see how other brands position their content, allowing me to identify gaps we can fill with innovative and compelling videos that align with our audience's interests.

Collaboration with Social Creatives and Strategists involves regular alignment meetings and brainstorming sessions to ensure everyone is on the same page regarding creative direction and brand objectives. I like to encourage open dialogue and shared feedback, allowing us to build on each other's ideas and create cohesive content strategies that amplify our messaging across all social platforms.

To stay updated with evolving social media trends, I actively engage with various industry blogs, follow influential creators on social platforms, and participate in relevant webinars and conferences. Subscribing to trend analysis reports and using analytics tools that track emerging social behaviors also help me stay ahead of the curve, allowing me to apply these insights to our video content strategy effectively.

I have had the opportunity to work on projects that intersect with the Sports and Music industries, including developing promotional campaigns for live events and artist collaborations. This experience taught me the nuances of creating culture-driven content that resonates with fans and engages them in meaningful ways, which informs my approach as a Marketing Manager for social video content.

One of the most successful social video campaigns I developed centered around a live event where we captured real-time reactions from attendees and integrated influencer participation. The dynamic and relatable content appealed to the audience, driving significant engagement and reach. It highlighted the power of authenticity in storytelling and how the right content can create community engagement around a branded experience.

Incorporating feedback from user engagement into future content strategies involves closely monitoring comments, shares, and viewer retention rates and analyzing what worked and what didn’t. I conduct regular reviews of engagement data to gather actionable insights and adapt future content based on user preferences, ensuring that we continually evolve our approach to better connect with our audience.