Digital Marketing Manager

As a Digital Marketing Manager at OpenEye, your primary responsibilities include developing and executing digital marketing strategies to generate and nurture leads, managing various digital campaigns across platforms, and overseeing budget allocation for optimal resource use. You'll collaborate with sales to align campaign strategies and continuously analyze performance metrics to drive improvements.

Candidates interested in the Digital Marketing Manager position at OpenEye should possess at least 4 years of experience in digital marketing and hold a bachelor's degree in marketing, communications, or a related field. Proficiency in marketing automation tools and a strong analytical mindset are essential to excel in this role.

OpenEye promotes a creative culture where idea sharing is encouraged, allowing Digital Marketing Managers to innovate and contribute freely. With a casual dress code and a focused commitment to teamwork, every employee has the space to bring unique perspectives to projects.

In the role of Digital Marketing Manager at OpenEye, you'll work with a diverse martech stack, including Salesforce, Marketing Cloud Account Engagement, Google Analytics, and various social media tools, all tailored to enhance the effectiveness of digital marketing campaigns.

OpenEye offers competitive compensation, including a salary range of $70,000 to $100,000, along with an annual discretionary bonus. Benefits also include medical, dental, and vision coverage from day one, a robust 401k plan, paid parental leave, and wellness programs, ensuring employees' overall well-being.

In answering this question, focus on specific campaigns you spearheaded, metrics that demonstrate success, and how those strategies aligned with business goals. Providing examples of your creativity and analytical skills will showcase your expertise in the Digital Marketing Manager role.

Discuss the key performance indicators (KPIs) you track, such as conversion rates, ROI, and customer acquisition costs. Emphasize your familiarity with analytics tools that inform your decisions and lead to continuous campaign improvement.

Explain your proficiency with tools like Salesforce and Marketing Cloud Account Engagement. Illustrate how you've leveraged these platforms to streamline campaigns, enhance lead nurturing, and foster customer engagement effectively.

Highlight the importance of open communication and shared goals. Describe how you've previously aligned marketing strategies with sales objectives to create a seamless process for lead generation and nurturing.

Demonstrate your industry knowledge by discussing relevant trends such as AI in marketing or the shift towards personalized content. Explain how adopting these trends can enhance OpenEye's digital marketing strategies and overall performance.

Discuss your time management techniques, such as using project management tools or setting clear deadlines. Emphasize your ability to adapt and reprioritize based on campaign performance and business needs.

Focus on a specific example where you faced significant challenges—whether it was budget constraints, market changes, or technical issues. Describe how you navigated the situation, the strategies you employed, and the successful outcome that followed.

Explain your commitment to continuous learning through online courses, webinars, industry publications, or networking. This will show your proactive nature in staying ahead in the ever-evolving landscape of digital marketing.

Discuss your understanding of SEO fundamentals, including keyword research, on-page optimization, and analytics. Illustrate how you've implemented SEO strategies to boost organic traffic and improve search engine rankings.

Express your belief in viewing feedback as an opportunity for growth. Discuss how you've taken negative feedback to assess what went wrong in the campaign and made data-driven adjustments to improve future performance.