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Marketing Manager, Social Video Creative - job 18 of 24

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The Manager, Social Video Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.

This individual will combine a creator mindset with deep understanding of social video formats and best practices to concept, create, and edit social video content that aligns with brand and business objectives. This person should have passion and experience in:

Concepting, editing, and publishing “made for social” videos across priority social platforms, including TikTok, Instagram, YouTube, and X.
Editing video content for real-time/on-site activations, using both standard editing (e.g. Adobe Premiere Pro) and in-app tools (e.g. CapCut).
Partnering with Social Creatives and Social Strategists to dream up and create reactive and always-on content at the intersection of on-trend and on-brand.
Moving from initial concept to published content at the speed of social on both high-budget and quick-turn projects.
Translating knowledge of the creator and content landscape – particularly across Sports, Music, and Travel – to develop videos for maximum engagement and relevance.

Essential Functions:

Concept, edit and produce social video content designed to break through on priority social platforms, including TikTok, Instagram, YouTube, and X.
Package, capture, and edit video assets to create social content with clear storylines and visual hooks that align with best practices and trends.
Design thumbnail images and write titles/descriptions that command attention.
Create attention-grabbing dynamic captions that bring together platform best practices and Visa’s brand.
Set and model high creative standards, leading through example and inspiring partnership and learning across cross-functional and regional teams.
Combine content creation best practices, social platform nuances, and cultural trends into strategic recommendations and creative territories.
Partner with a team of Creative, Strategy, Editorial, and Community specialists to translate priority brand campaigns and sponsorships into social-first experiences and extensions.
Mine, track, and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Marketing Manager, Social Video Creative, Visa

Visa is on the lookout for a talented Marketing Manager, Social Video Creative in San Francisco! As part of the Global Content Strategy, Development & Distribution team, you'll dive into the exciting world of social video, creating engaging content that resonates with our audience. Your creator mindset combined with a thorough understanding of social video formats will allow you to concept, edit, and publish captivating videos tailored for platforms like TikTok, Instagram, YouTube, and X. Whether you’re editing real-time content or collaborating with Social Creatives and Strategists to generate on-trend material, each day will bring fresh challenges as you bring Visa's marketing objectives to life. You’ll be responsible for crafting compelling narratives that attract attention while adhering to both platform best practices and brand standards. This role also involves designing striking thumbnails, writing dynamic captions, and leading creative initiatives that inspire teamwork across regional and cross-functional teams. Sharing knowledge about the creator landscape, particularly in Sports, Music, and Travel, will help you to keep your content engaging and relevant. At Visa, we value high creative standards, and this hybrid position will allow you to balance home and office life while contributing to meaningful work that shapes how our brand connects with the world. Ready to take your marketing career to the next level with Visa? Join us and make an impact!

Frequently Asked Questions (FAQs) for Marketing Manager, Social Video Creative Role at Visa

What are the major responsibilities of a Marketing Manager, Social Video Creative at Visa?

As a Marketing Manager, Social Video Creative at Visa, you will be responsible for developing engaging social video content that aligns with our marketing voice. This includes concepting, editing, and publishing videos for platforms like TikTok, Instagram, YouTube, and X, ensuring each piece meets both brand objectives and audience engagement trends. You will also collaborate with Social Creatives and Strategists, create attention-grabbing visuals, write compelling captions, and lead high-quality creative standards across teams.