Senior Manager, Social Program Manager - job 12 of 20

The Senior Manager, Social Program Manager at Visa plays a vital role in developing and scaling innovative social content that aligns with the company's marketing voice. Responsibilities include project planning and management of complex social-first projects, team coordination across various internal and external partners, quality assurance of the content produced, proactive risk management, and continuous refinement of project processes to enhance efficiency. You'll ensure clear communication with all stakeholders and provide regular updates throughout the project lifecycle, making this role both dynamic and impactful.

To excel as a Senior Manager, Social Program Manager at Visa, candidates should possess strong project management skills, with the ability to develop detailed plans and schedules for executing social content initiatives. Familiarity with social media platforms and creative strategies is essential. Expertise in coordinating cross-functional teams and external partners is also necessary, along with a strong focus on quality assurance. Additionally, experience with project management tools like Wrike, Asana, or MS Project will be highly beneficial in this role.

The Senior Manager, Social Program Manager collaborates closely with multiple internal teams, including Strategy, Creative, Production, Brand, and Sponsorship. This collaboration involves assigning tasks, managing workflows, and ensuring that all teams are aligned throughout the project lifecycle. Effective communication is key, as this role requires regular updates to all stakeholders and a seamless flow of information to ensure the high-quality delivery of social content that meets Visa’s brand standards.

The work environment for the Senior Manager, Social Program Manager at Visa is a hybrid setup, allowing for flexible working arrangements. While there are expectations for in-office days, specific schedules can be tailored in conversation with the hiring manager. This flexibility enables collaboration with colleagues while also facilitating a productive remote working experience. Visa promotes a dynamic and inclusive atmosphere that values innovation and teamwork.

A Senior Manager, Social Program Manager at Visa has numerous growth opportunities due to the company’s commitment to professional development. This role provides exposure to high-impact projects and collaboration with diverse teams, which can lead to advancing within the Global Content Strategy team or other areas of the organization. Visa encourages continuous learning and process improvement, making it an exciting place for career growth.

When discussing your approach, emphasize your ability to develop detailed project plans and schedules. Highlight your experience in managing complex social-first projects and how you ensure tasks are executed on time. Mention specific tools you use for project management and how you coordinate across teams and stakeholders to keep everyone aligned and focused.

Explain that your strategy involves clear communication and establishing defined roles within the team. Share examples of how you've worked with various departments like Creative, Production, and Strategy to coordinate efforts and ensure a cohesive project flow. Stress your ability to manage differing priorities while keeping the end goal in sight.

Discuss quality assurance processes and the importance of aligning content with brand guidelines. Share how you monitor and evaluate content, and give examples of feedback mechanisms you've implemented to enhance quality. A focus on learning and educating stakeholders on best practices will show your proactive approach to maintaining high standards.

Talk about how you identify potential risks early on in a project, and share your strategies for mitigating those risks. Provide specific examples of challenges you've faced in past roles and how you successfully navigated them. This will illustrate your proactive nature and ability to remain calm under pressure.

Mention your commitment to continuous improvement by evaluating existing processes regularly. Share specific examples of adjustments you made in past roles that improved team collaboration, workflow, or delivered results more effectively. Discuss how you solicit feedback from team members to drive enhancements.

Provide an example where you took the lead in educating stakeholders on necessary project processes to ensure alignment and clarity. Discuss how you approached the situation, the challenges you faced, and the outcomes that resulted from improved understanding and communication.

Share your experience with project management tools like Wrike, Asana, and MS Project. Discuss your preferences based on project types and team requirements, focusing on features that aid in efficiency, collaboration, and transparency. Be ready to justify why certain tools have worked best for you in previous roles.

Discuss your methods for ensuring open lines of communication, such as regular status updates and the use of dashboards or shared documents. Explain how you tailor your communication style to different stakeholders, promoting transparency and trust throughout the project lifecycle.

Talk about key performance indicators (KPIs) you track, like engagement rates, reach, and conversion metrics. Describe how you analyze outcomes post-campaign to assess effectiveness and inform future strategies, showing that you have a data-driven approach to driving social media success.

Emphasize that creativity is essential in developing engaging social content that resonates with audiences. Discuss how you foster creative collaboration within teams and tap into innovative trends in social media that can elevate Visa’s marketing voice. Creativity should not only align with brand identity but also meet strategic objectives.