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Senior Product Manager, Unified Directory - job 12 of 19

You will step into a pivotal role driving a foundational Visa platform, where innovation and technological advancement are at the forefront of our mission. In this position, you will lead and shape the future of Visa’s unified directory, ensuring continued security and seamless customer experience across all use cases and credential types. The platform service you will be managing touches nearly every Visa cardholder and every Visa client and supports many other core services across Visa internally. This role is critical to position Visa to be the best way to pay in all digital environments. Drawing on your extensive experience in the digital payments domain and with scaling products, you will drive strategy and product management. You will be a member of the Digital Products team within the Consumer Payments Organization at Visa, responsible for driving how every Visa payment instrument is used in digital environments. 

The ideal candidate will work with minimal guidance in a fast paced, ambiguous work environment, and will have the ability to independently translate high level guidance into detailed deliverables. We are seeking a highly motivated individual who thrives in hands-on environments, capable of diving into the work, taking ownership, and delivering results without the need for constant supervision or managerial oversight. They will demonstrate good interpersonal skills and executive presence, especially being able to “sell” the vision and product to internal stakeholders as well as external clients. We are looking for a unicorn in this role – someone who technically adept, can work with architects on a new platform, is a very creative problem solver, and has ability to explain complex/ambiguous solutions simply to an wider set of audience.

Responsibilities:

  • Lead the product roadmap and strategy for the Unified Directory: Define a compelling roadmap that enhances credential enrollment and retrieval, improves reliability, and builds critical infrastructure with clear benefits to our end clients and customers. Develop the long-term vision and set the roadmap to fulfill that vision. 
  • Product Delivery: Ensure the Directory is flexible, modular, and future proof to new data elements and experience use case it must serve  
  • Build next-generation intelligence: Leverage existing Visa data directories to drive a best-in-class unified directory that ensures we can accurately and securely and seamlessly identify customers from various sources and validate exit points for credential retrieval  
  • Collaborate cross-functionally: Partner closely with engineering, architecture, legal, privacy, sales, risk, compliance, and customer support teams to make informed decisions on product direction, technical trade-offs, and client experience enhancements. 
  • Champion the customer: Understand the varying needs of our issuing clients, wallets and payment service providers, and merchants/acquirers to ensure usability and future-proofing our of Directory. Have a broad lens of who the customer is – your customer is internal Visa product developers who will use our Unified Directory as well as our clients such as Issuers, PSPs, Merchants.  
  • Navigate complexity with confidence: Provide clarity in ambiguous situations, set clear priorities, and maintain focus on delivering measurable business outcomes. Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions.  
  • Champion GenAI: Understand how to use GenAI to build and release product faster, better. Ensure Visa’s Directory solves for future agentic AI use cases.  
  • Two-Sided Network Approach: Deeply understand the need to simultaneously scale a two-sided network. You will need to work closely with our ‘supply’ side API owners to enroll data into the directory and with our ‘demand’ side API/SDK owners to ensure the exit points can be trusted and verified for retrieval of data.  
  • Gain Followership: Build strong, collaborative relationships and buy-in from the organization across levels and product portfolios. Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units 
  • Working across geographies is key – and gaining buy in and alignment with regional executives is a key aspect of this role 
  • Deliver High Quality PM Artifacts: Achieve excellence in quality of PM artifacts (requirements and Epic writing, roadmaps, backlogs, PRDs) and data-driven decision making. Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.
  • Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.  
  • Documentation & Best Practices: Develop and maintain detailed platform documentation, including architecture diagrams, deployment procedures, and operational guidelines. Continuously evaluate and implement best practices to enhance platform quality and security. 
  • Root Cause Fixer – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. You see the roadblocks in the way that are slowing everyone down and find ways to remove them.  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
 

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Senior Product Manager, Unified Directory, Visa

As a Senior Product Manager for Unified Directory at Visa in Ashburn, you'll play an essential role in driving our groundbreaking platform forward. Your focus will be on enhancing both security and user experience, reaching nearly every Visa cardholder and client. This position is perfect for someone with a rich background in digital payments and product management, where your work will significantly influence how payment instruments operate in digital spaces. You’ll empower the Digital Products team within the Consumer Payments Organization, using your expertise to create an innovative product roadmap that improves credential enrollment and retrieval. We’re looking for someone who thrives in ambiguity and can manage complex projects with minimal guidance. Communication skills are critical as you will partner with diverse teams—from engineering to legal—to refine our product vision. If you’re a creative problem-solver with technical acumen, capable of explaining intricate solutions simply, this role is for you. You will lead the charge in developing a flexible infrastructure that supports a variety of use cases and enhance the customer experience for internal stakeholders and external clients. Not to mention, you will leverage GenAI for agile product releases that adapt quickly to market needs. Join Visa, where you will not only navigate complexity confidently but also build strong relationships across global teams, ensuring our Unified Directory sets the standard for the future of payment solutions. Let's innovate together!

Frequently Asked Questions (FAQs) for Senior Product Manager, Unified Directory Role at Visa
What responsibilities does the Senior Product Manager, Unified Directory at Visa have?

The Senior Product Manager, Unified Directory at Visa is responsible for leading the product roadmap and strategy for the Unified Directory, ensuring it enhances credential enrollment and provides a reliable and future-proof infrastructure. This role involves collaboration with various teams, customer advocacy, and navigating complex situations to ensure the product meets both business and client needs.

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What qualifications are needed for the Senior Product Manager, Unified Directory position at Visa?

Visa seeks candidates with extensive experience in digital payments and product management. Strong interpersonal skills, the ability to work independently in ambiguous environments, and a knack for communicating complex technical solutions are essential. A proven track record of working in matrixed organizations and managing cross-functional collaborations is also important for success in this role.

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How does the Senior Product Manager, Unified Directory contribute to Visa's goals?

The Senior Product Manager, Unified Directory plays a crucial role in improving Visa’s platform services, which impact all cardholders. The position is integral to positioning Visa as the leading payment solution across digital environments, enhancing both security and customer experience for all users involved in the payment lifecycle.

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What performance indicators are used to measure success for the Senior Product Manager, Unified Directory at Visa?

Success for the Senior Product Manager, Unified Directory at Visa is measured via several Key Performance Indicators (KPIs), including the usability and reliability of the directory, customer satisfaction scores, speed of product delivery, and the effectiveness of internal and external stakeholder engagement in adopting the Unified Directory.

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What is the corporate culture like at Visa for the Senior Product Manager, Unified Directory role?

Visa promotes a dynamic and collaborative corporate culture, especially within roles like the Senior Product Manager, Unified Directory. The company values creativity, empowerment, and fostering a connected environment, encouraging team members to innovate and take ownership of their projects while maintaining high-quality deliverables.

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Common Interview Questions for Senior Product Manager, Unified Directory
Can you describe your experience in managing product roadmaps as a Senior Product Manager?

When answering, focus on specific examples of how you have defined product roadmaps, the challenges faced, and how you aligned team members toward a common goal. Highlight your methods for balancing innovative ideas with market needs and how you prioritized tasks over time.

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How do you prioritize stakeholder requirements in product development?

Discuss your approach to gathering feedback from both internal and external stakeholders, how you assess and weigh their requirements, and the tools or frameworks you use to facilitate prioritization. Emphasize any metrics that guide your decisions to ensure alignment with business goals.

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What role does data play in your decision-making process as a Senior Product Manager?

Emphasize your data-driven approach when discussing how you use analytics to inform product strategies. Provide examples of metrics you've utilized, such as customer feedback, usage data, and performance indicators, to shape product decisions and validate your direction.

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How do you handle conflicting priorities among different teams?

Explain your conflict resolution process, emphasizing communication skills and negotiation techniques. Use specific examples demonstrating how you've successfully balanced competing priorities while maintaining focus on overall product goals and organizational success.

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Can you share an example where you introduced innovative solutions in product management?

Come prepared with a specific example of a challenge you faced and the innovative solution you implemented. Highlight the strategic rationale behind your decision and the positive outcomes that resulted, focusing on metrics or feedback to support your story.

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How do you ensure clear communication with cross-functional teams?

Discuss the tools and strategies you employ to foster effective communication among cross-functional teams. Mention your experience with regular updates, collaborative software, and how you adapt your communication style to fit different audiences.

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What experience do you have with Agile methodologies in product management?

Highlight your familiarity with Agile processes and how you've applied them in previous roles. Be specific about your participation in sprints, retrospective meetings, and how Agile practices have influenced product delivery and team performance positively.

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Describe a time you had to advocate for a product or feature you believed in.

Use this opportunity to narrate an instance where you successfully championed a product or feature. Explain your rationale, the supporting data you provided, and how you managed to influence stakeholders to gain support for your vision.

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What strategies do you use to keep up with industry trends and apply them to your product?

Share your approach to staying informed about industry innovations and trends, including any specific resources you follow. Discuss how you translate that knowledge into actionable strategies for your product and company, ensuring alignment with market evolution.

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How do you measure the success of a product post-launch?

Explain the metrics and KPIs you consider vital for evaluating a product’s success after launch. Discuss methodologies for collecting feedback, measuring user adoption, and making iterative improvements based on real-world performance data.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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