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Senior Product Manager, Unified Directory - job 7 of 19

You will step into a pivotal role driving a foundational Visa platform, where innovation and technological advancement are at the forefront of our mission. In this position, you will lead and shape the future of Visa’s unified directory, ensuring continued security and seamless customer experience across all use cases and credential types. The platform service you will be managing touches nearly every Visa cardholder and every Visa client and supports many other core services across Visa internally. This role is critical to position Visa to be the best way to pay in all digital environments. Drawing on your extensive experience in the digital payments domain and with scaling products, you will drive strategy and product management. You will be a member of the Digital Products team within the Consumer Payments Organization at Visa, responsible for driving how every Visa payment instrument is used in digital environments. 

The ideal candidate will work with minimal guidance in a fast paced, ambiguous work environment, and will have the ability to independently translate high level guidance into detailed deliverables. We are seeking a highly motivated individual who thrives in hands-on environments, capable of diving into the work, taking ownership, and delivering results without the need for constant supervision or managerial oversight. They will demonstrate good interpersonal skills and executive presence, especially being able to “sell” the vision and product to internal stakeholders as well as external clients. We are looking for a unicorn in this role – someone who technically adept, can work with architects on a new platform, is a very creative problem solver, and has ability to explain complex/ambiguous solutions simply to an wider set of audience.

Responsibilities:

  • Lead the product roadmap and strategy for the Unified Directory: Define a compelling roadmap that enhances credential enrollment and retrieval, improves reliability, and builds critical infrastructure with clear benefits to our end clients and customers. Develop the long-term vision and set the roadmap to fulfill that vision. 
  • Product Delivery: Ensure the Directory is flexible, modular, and future proof to new data elements and experience use case it must serve  
  • Build next-generation intelligence: Leverage existing Visa data directories to drive a best-in-class unified directory that ensures we can accurately and securely and seamlessly identify customers from various sources and validate exit points for credential retrieval  
  • Collaborate cross-functionally: Partner closely with engineering, architecture, legal, privacy, sales, risk, compliance, and customer support teams to make informed decisions on product direction, technical trade-offs, and client experience enhancements. 
  • Champion the customer: Understand the varying needs of our issuing clients, wallets and payment service providers, and merchants/acquirers to ensure usability and future-proofing our of Directory. Have a broad lens of who the customer is – your customer is internal Visa product developers who will use our Unified Directory as well as our clients such as Issuers, PSPs, Merchants.  
  • Navigate complexity with confidence: Provide clarity in ambiguous situations, set clear priorities, and maintain focus on delivering measurable business outcomes. Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions.  
  • Champion GenAI: Understand how to use GenAI to build and release product faster, better. Ensure Visa’s Directory solves for future agentic AI use cases.  
  • Two-Sided Network Approach: Deeply understand the need to simultaneously scale a two-sided network. You will need to work closely with our ‘supply’ side API owners to enroll data into the directory and with our ‘demand’ side API/SDK owners to ensure the exit points can be trusted and verified for retrieval of data.  
  • Gain Followership: Build strong, collaborative relationships and buy-in from the organization across levels and product portfolios. Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units 
  • Working across geographies is key – and gaining buy in and alignment with regional executives is a key aspect of this role 
  • Deliver High Quality PM Artifacts: Achieve excellence in quality of PM artifacts (requirements and Epic writing, roadmaps, backlogs, PRDs) and data-driven decision making. Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.
  • Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.  
  • Documentation & Best Practices: Develop and maintain detailed platform documentation, including architecture diagrams, deployment procedures, and operational guidelines. Continuously evaluate and implement best practices to enhance platform quality and security. 
  • Root Cause Fixer – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. You see the roadblocks in the way that are slowing everyone down and find ways to remove them.  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
 

Average salary estimate

$140000 / YEARLY (est.)
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$120000K
$160000K

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What You Should Know About Senior Product Manager, Unified Directory, Visa

Join Visa as a Senior Product Manager for the Unified Directory and take on a vital role that drives our foundational platform towards innovation and technological excellence. In this exciting position based in Ashburn, you'll be shaping the future of Visa’s unified directory, making sure we provide a secure and seamless experience for our customers across all cases and credential types. This platform positively impacts nearly every Visa cardholder and client, aiding various core services within Visa. Your extensive experience in digital payments and product scaling will contribute to crafting the strategy and roadmap for our product management. As part of our Digital Products team in the Consumer Payments Organization, you'll engage in a dynamic work environment where you'll transform high-level guidance into detailed, actionable deliverables. We’re on the hunt for a highly motivated individual who thrives in hands-on projects, capable of taking ownership without constant supervision. Your ability to communicate and 'sell' the vision to stakeholders is crucial. In this role, you will tackle complex challenges and explain intricate solutions in a straightforward manner to various audiences. Collaborating across departments, you'll engage with engineering, architecture, legal, and compliance teams to enrich client experiences. If you're ready to champion innovation and build best-in-class products using the power of GenAI, all while fostering excellent relationships across teams, we invite you to apply. This is not just a job; it’s an opportunity to lead and inspire within one of the most prominent names in the digital payments landscape.

Frequently Asked Questions (FAQs) for Senior Product Manager, Unified Directory Role at Visa
What are the key responsibilities of the Senior Product Manager, Unified Directory at Visa?

The Senior Product Manager for the Unified Directory at Visa is responsible for defining the product roadmap and strategy, product delivery, collaborating cross-functionally, and championing customer requirements. They are tasked with enhancing credential retrieval and usability while ensuring the platform is flexible and future-proof, ultimately driving the vision for a best-in-class product.

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What qualifications are needed for the Senior Product Manager role at Visa?

To qualify for the Senior Product Manager, Unified Directory role at Visa, candidates should have extensive experience in digital payments, strong product management skills, and the ability to work independently in a fast-paced environment. Excellent communication skills, the ability to navigate complex situations, and a creative problem-solving approach are also essential.

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How does the Senior Product Manager contribute to Visa's Unified Directory platform?

The Senior Product Manager plays a crucial role in driving the future of Visa’s Unified Directory by leading the product strategy, collaborating with cross-functional teams, and delivering modular and scalable solutions. Their efforts ensure a seamless and secure experience for clients, making this position vital to Visa’s digital payments ecosystem.

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What skills are important for success as a Senior Product Manager at Visa?

Success as a Senior Product Manager, Unified Directory at Visa requires strong analytical and strategic thinking skills, excellent interpersonal abilities, and technical proficiency. The ability to communicate complex ideas simply, work collaboratively across departments, and exhibit robust leadership qualities are also highly valued.

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What kind of work environment can a Senior Product Manager expect at Visa?

At Visa, the work environment for a Senior Product Manager is dynamic and fast-paced, requiring agility and confidence in tackling ambiguity. Candidates can expect a supportive and collaborative culture where innovation and strategic vision are encouraged, offering plenty of opportunities to influence and shape the company’s future.

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Common Interview Questions for Senior Product Manager, Unified Directory
Can you describe your experience with product roadmaps in a digital payments context?

When discussing your experience with product roadmaps, highlight specific projects where you successfully defined and implemented a product strategy. Mention how you aligned stakeholders, prioritized features based on market needs, and drove results within the digital payments industry.

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How do you approach product delivery in a rapidly evolving market?

In a rapidly evolving market, I focus on agile methodologies, embracing flexibility while ensuring that quality is not compromised. Prioritizing feedback loops and continuously iterating based on user input allows me to adapt our delivery approach effectively.

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What cross-functional collaboration strategies have you employed in the past?

I’ve successfully engaged cross-functional teams by establishing clear communication channels, setting shared goals, and organizing regular check-ins to foster collaboration. Sharing data-driven insights helps align every department towards common objectives and enhances team dynamics.

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How do you define success for a product like Visa's Unified Directory?

Success for Visa’s Unified Directory would be defined by metrics such as user adoption rates, improved usability feedback, seamless integration across multiple platforms, and ultimately, how effectively the product supports secure transactions and enhances customer satisfaction.

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Describe a time you managed ambiguity in a project.

When faced with ambiguity, I took a proactive approach by breaking the project into smaller, manageable components. I engaged stakeholders to clarify expectations, set interim goals, and established a framework to evaluate progress while remaining adaptable as new information emerged.

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What experience do you have with GenAI and its application in product management?

I have explored the potential of GenAI in product management by implementing intelligent automation features that enhance user experiences. By utilizing GenAI for predictive analytics, we tailored our offering to meet user needs more effectively, speeding up our development cycles and improving overall product quality.

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How do you prioritize features for product development?

I prioritize features for product development by utilizing tools like the weighted scoring model, taking into account factors such as customer impact, business value, and technical complexity. Engaging deeply with customer feedback also informs which features align most closely with user needs and overall business objectives.

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Can you explain how you measure user experience improvements?

To measure user experience improvements, I rely on qualitative feedback, user testing sessions, and quantitative metrics like task completion rates and Net Promoter Scores (NPS). This comprehensive approach helps identify pain points and track progress in enhancing overall satisfaction.

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How would you handle a conflict within your team?

Handling conflict within a team requires open communication. I would create an environment where team members feel comfortable expressing their viewpoints, facilitating a discussion to identify the root cause, and collaboratively seeking a resolution that aligns with our project goals.

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What strategies would you implement to ensure alignment with regional executives?

To ensure alignment with regional executives, I would establish regular communication protocols, share progress updates, and involve them in key decision-making processes. Gaining their insights not only fosters collaboration but also ensures that our strategies reflect the diverse needs of our global clients.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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DATE POSTED
April 3, 2025

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