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Sr. Director, Affluent & Consumer Segments - job 18 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Visa Inc. is on the lookout for an exceptional Sr. Director, Affluent & Consumer Segments to join our vibrant team in San Francisco. In this pivotal role, you will be at the helm of developing and executing our strategy for the Affluent Consumer Segment, ranging from the Mass Affluent to Ultra High Net Worth (UHNW) markets. You'll have the unique opportunity to lead innovation in Visa's core products, including Credit, Debit, and Prepaid payment solutions, to ensure they meet the evolving needs of a discerning clientele. Collaborating closely with both internal and external stakeholders, your strong leadership will influence the enhancement of existing offerings while also spearheading the creation of new propositions tailored to the UHNW sector. Your expertise will also allow you to identify market trends and opportunities, ensuring our strategies align with business objectives. As you foster relationships with key financial institutions and represent Visa at industry events, your ability to inspire and mentor a high-performing team will be crucial for driving the innovation culture we strive for. You’ll play a key role in promoting Visa’s leading payment solutions globally, helping consumers seamlessly manage their spending across diverse market dynamics. We're excited to see how your strategic vision can elevate our offerings and maintain Visa's reputation as the top choice for affluent consumers. If you’re someone who thrives in a collaborative environment and enjoys rolling up your sleeves to drive results, this is the perfect opportunity for you to make a significant impact at Visa.

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the primary responsibilities of the Sr. Director, Affluent & Consumer Segments at Visa?

The Sr. Director, Affluent & Consumer Segments at Visa is crucial in developing a comprehensive strategy for the Affluent Consumer Segment, overseeing product development, managing stakeholder relationships, and leading a high-performing team. You will be responsible for identifying market trends, launching innovative products tailored to UHNW clients, and ensuring that Visa’s offerings remain competitive and effective in the market.

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What qualifications are necessary for the Sr. Director, Affluent & Consumer Segments position at Visa?

Ideal candidates for the Sr. Director, Affluent & Consumer Segments role at Visa should possess extensive experience in product management and development, particularly within affluent consumer markets. A proven track record of strategic leadership, cross-functional collaboration, and stakeholder management is essential. Additionally, strong mentorship and team leadership skills are necessary to inspire and guide a diverse team to achieve excellence.

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How does the Sr. Director, Affluent & Consumer Segments influence Visa's product innovation?

In the role of Sr. Director, Affluent & Consumer Segments at Visa, you will be directly involved in shaping product innovation by leading the development of both new and existing offerings tailored to affluent consumers. Your ability to identify market opportunities will drive initiatives to enhance product lines, ensuring they resonate with the evolving preferences of UHNW individuals and maintain Visa's competitive edge.

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What role does international experience play for the Sr. Director, Affluent & Consumer Segments at Visa?

International experience is vital for the Sr. Director, Affluent & Consumer Segments role at Visa. You'll need to leverage this experience to develop global strategies that align with regional market dynamics. Understanding diverse consumer behavior and industry landscapes is essential to effectively adapt offerings that appeal to affluent consumers across various geographies.

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What skills or traits are crucial for succeeding as a Sr. Director, Affluent & Consumer Segments at Visa?

Success as a Sr. Director, Affluent & Consumer Segments at Visa requires strategic thinking, excellent communication, and stakeholder management skills. The ability to inspire and mentor teams is also crucial, as is a passion for innovation and a hands-on approach to product development. A deep understanding of affluent market trends and consumer behavior will further enhance your ability to create compelling offerings.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience with developing products for affluent consumers, particularly in your role as a Sr. Director?

When answering this question, focus on specific examples of product launches or enhancements tailored to affluent consumers. Highlight your strategic thought process, the market research you conducted, and how you collaborated with various teams to meet unique client needs.

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How do you approach stakeholder management in your leadership role?

In your response, discuss your strategies for building strong relationships with internal and external stakeholders. Mention methods for effective communication, aligning goals, and ensuring all parties are engaged and informed throughout product development processes.

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What innovative strategies have you implemented to drive growth in affluent consumer segments?

Provide examples of strategies you’ve successfully executed to enhance product offerings or improve customer engagement among affluent consumers. Discuss how you identified market opportunities and your decision-making process.

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How do you inspire and lead your team towards achieving their objectives?

Talk about your leadership style and how you foster a culture of collaboration and innovation. Share specific ways you provide support, encouragement, and constructive feedback to aid your team's professional growth.

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Describe a time you had to adapt your strategy based on market trends?

When discussing this, focus on a specific instance where market analysis led you to pivot your strategy. Explain the research you conducted, the adjustments made, and the results that followed, showing your flexibility and analytical skills.

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What methods do you utilize to evaluate the success of a product after its launch?

Emphasize how you track key performance indicators and gather client feedback post-launch. Discuss the tools and methodologies you use to assess product performance and inform future optimizations.

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How do you keep up with industry trends affecting affluent consumers?

Outline your approach to staying informed on market dynamics that influence affluent consumers. This may include subscribing to industry publications, attending conferences, or networking with other thought leaders in the space.

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What techniques do you apply to ensure your offerings appeal to diverse consumer bases?

In your response, highlight your understanding of different demographic segments within the affluent market. Discuss how you incorporate consumer insights into development processes to create inclusive offerings.

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Can you share an example of a challenging project you've led and how you overcame it?

Be specific about a project where obstacles arose. Discuss how you identified issues, rallied your team to find solutions, and ultimately delivered a successful outcome, showcasing your problem-solving skills.

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How would you ensure alignment between your team’s objectives and Visa's overall business goals?

Explain how you communicate corporate objectives to your team and establish clear, measurable goals. Discuss your process for regularly reviewing progress and making adjustments to keep everyone aligned.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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