Sr. Manager UX Design Research - job 11 of 20

As the Sr. Manager UX Design Research at Visa, your primary responsibilities include leading qualitative and quantitative research initiatives using a problem statement approach, managing participant recruitment while ensuring data privacy, and creating compelling narratives that highlight research outcomes for stakeholders. Collaboration with product managers and designers is crucial as you'll define and prioritize necessary research efforts to support successful product launches and development.

To qualify for the Sr. Manager UX Design Research position at Visa, candidates typically need a strong background in UX research methodologies, experience in leading research programs, and proficiency in both qualitative and quantitative analysis. Familiarity with product incubation processes and a collaborative mindset are highly valued as you'll work closely with teams to bring innovative solutions to market.

In the role of Sr. Manager UX Design Research at Visa, safeguarding participant privacy is a critical duty. You will manage the recruitment process with a focus on ethical standards, ensuring participants' personal information is protected and that all research complies with data privacy laws and regulations, thus maintaining the integrity of user research.

The Sr. Manager UX Design Research at Visa will work within a dynamic and collaborative environment. You'll be part of the Solution Design team, partnering closely with product managers and designers. This team structure encourages shared insights, innovative problem-solving, and collective decision-making, all aimed at developing impactful products for the North American market.

The Sr. Manager UX Design Research position at Visa is a hybrid role, allowing for flexibility in work arrangements. While specific in-office days will be confirmed by your Hiring Manager, this structure supports a balance between collaborative teamwork in the office and independent focus work remotely, catering to different working styles.

When designing a research study, I start by defining clear objectives and hypotheses based on product goals. Then, I select appropriate methodologies—be it qualitative interviews, surveys, or usability tests—to gather meaningful data that aligns with our stakeholders' needs and is actionable for product and design teams.

Certainly! In my last role, I led a research project aimed at improving the onboarding experience for a digital platform. I utilized a mix of user interviews and usability testing, which revealed key friction points. The insights directly shaped our redesign, leading to a 30% increase in user retention during the onboarding phase.

To ensure stakeholder buy-in, I focus on storytelling—translating complex research findings into compelling narratives that showcase how insights directly address stakeholders' goals. Regularly presenting findings and employing visual aids helps contextualize data, thereby fostering strong support for recommended actions.

I utilize a combination of user databases, social media outreach, and partnerships with relevant organizations to find diverse participants. By carefully defining target demographics and screening candidates for relevance, I ensure the recruitment process yields insightful and applicable data.

I prioritize research needs through collaboration with product and design teams, focusing on strategic goals. By aligning research initiatives with product incubation timelines and identifying critical knowledge gaps, I can ensure that our research efforts support urgent product needs and maximize impact.

I have extensive experience in both qualitative and quantitative data analysis. I often analyze quantitative data using statistical tools to identify trends, while qualitative data analysis involves thematic coding. Each type informs the other, and I'm adept at presenting combined insights to shape holistic design strategies.

In a previous project, my user research uncovered unmet needs in navigation features of a mobile app. By presenting these insights and prototyping solutions, I facilitated design modifications that enhanced user satisfaction and boosted app ratings. It demonstrated the pivotal role research plays in product evolution.

When managing conflicting feedback, I evaluate the context of the feedback and cross-examine it against user goals and behaviors. I find that clustering feedback into themes helps clarify insights, allowing the team to focus on the most impactful areas while providing a rationale for differing opinions.

A significant challenge I faced was ensuring participant engagement during remote sessions. To overcome this, I employed engaging activities and interactive prototypes to maintain interest. Additionally, offering incentives and scheduling sessions at convenient times improved participant involvement.

I stay updated with UX research trends by attending industry conferences, participating in webinars, and following thought leaders in UX on social media. Additionally, I subscribe to relevant journals and blogs, which provide insights into emerging methodologies and technologies in the UX landscape.