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Visual Merchandiser - job 3 of 14

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: $13.48-$16.07**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$16317 / YEARLY (est.)
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$13424K
$19210K

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What You Should Know About Visual Merchandiser, H&M Group

As a Visual Merchandiser at H&M, located in beautiful Myrtle Beach, SC, you’ll play a key role in crafting a captivating shopping experience. Your expertise in visual standards and commercial excellence will shine as you bring our store’s uniqueness to life! Daily, you'll execute commercial and visual curation in alignment with our brand guidelines. One moment you might be diving into the latest fashion trends, helping coach your colleagues, and ensuring the store team is equipped with all the knowledge they need to succeed. Another moment might find you perfectly positioning our merchandise to attract customers' attention—after all, we know that great presentations drive sales! You’ll collaborate closely with management to orchestrate store layouts, manage stock levels, and execute global campaigns, making every shopping experience memorable. Connecting with customers and nurturing relationships is also pivotal—we want our guests to feel inspired and appreciated. By utilizing your trend insights and keen organizational skills, you're not just a team member but an innovator—a true partner in our goal to enhance customer satisfaction and drive sales. An exciting aspect of the role is that you get to continuously learn, grow, and develop your skills in various fashion domains, while making the store management team’s vision come to life. If you're ready to be a part of a dynamic environment where your creativity can flourish, then H&M invites you to express your individual style and lead the way as a Visual Merchandiser!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the main responsibilities of a Visual Merchandiser at H&M?

The primary responsibilities of a Visual Merchandiser at H&M include executing visual and commercial curation according to brand guidelines, managing the layout and display of merchandise, organizing stock levels, and ensuring alignment with global campaigns. Additionally, you will coach and develop the store team regarding visual standards, maintain the store's overall presentation, and ensure a seamless shopping experience for customers.

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What qualifications do I need to become a Visual Merchandiser at H&M?

To become a successful Visual Merchandiser at H&M, you should possess strong fashion trend awareness, effective communication skills, and a background in visual merchandising. Leadership skills are essential for coaching the team effectively, while a solution-focused attitude to enhance product presentation and sales execution is highly valued. Experience in retail merchandising and understanding operational best practices can also set you apart.

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How does H&M support its Visual Merchandisers in professional development?

H&M is committed to the growth of its Visual Merchandisers through ongoing training programs and resources. As part of your role, you’ll participate in visual competencies and commercial training, learn industry best practices, and receive coaching to ensure you and your team maintain high quality in visual standards. There are extensive development opportunities globally for all employees.

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What skills are essential for a Visual Merchandiser working at H&M?

Key skills for a Visual Merchandiser at H&M include creativity, an eye for detail, strong organizational abilities, and effective communication. Being adaptable and solution-focused to handle various responsibilities and staying updated with fashion trends are also crucial to success in this dynamic role.

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What kind of store environment can Visual Merchandisers expect at H&M?

At H&M, Visual Merchandisers can expect a vibrant and collaborative store environment. Every day presents new challenges and opportunities to innovate and express your creativity. The store culture emphasizes teamwork, inclusivity, and an inspiring atmosphere where your ideas can flourish, leading to a rewarding customer experience.

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Common Interview Questions for Visual Merchandiser
Can you share how you approach implementing visual merchandising standards?

When implementing visual merchandising standards, it's crucial to start by studying brand guidelines and understanding the target audience. I analyze current trends and incorporate them into store displays while ensuring everything aligns seamlessly with our overall layout. Additionally, I collaborate closely with team members to ensure that everyone understands their roles in maintaining these standards.

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How do you stay updated with current fashion trends?

Staying updated with fashion trends involves regularly reviewing style guides, following industry leaders on social media, and attending fashion shows or local events. I also read fashion blogs and articles, which helps me gain insight into emerging styles that can inform my approach to visual merchandising at H&M.

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Describe a time you improved sales through visual merchandising.

At a previous position, I noticed that the layout of our promotional displays wasn't engaging enough. I reorganized the placement to tell a coherent brand story and highlighted top-selling items. This visually appealing setup attracted more customer attention and led to a noticeable increase in sales for the promoted products.

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What tools have you used to analyze sales reports and their impact on visual merchandising?

I typically use various retail management software to analyze sales reports. These tools help me identify trends in customer behavior and product performance, allowing me to adjust visual displays based on what is performing well. I combine this quantitative data with qualitative insights gained from customer feedback to enhance merchandising strategies.

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How do you balance creativity with sales objectives?

To balance creativity with sales objectives, I start by understanding the brand’s goals and sales targets and then integrate my creative ideas to serve those objectives. This involves strategically using eye-catching displays that align with promotional items or high-margin products to encourage purchases while still expressing creativity.

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What strategies do you use to train and inspire your team?

Training and inspiring a team begins with open communication and sharing best practices. I often conduct workshops to discuss visual standards and visit other stores for fresh ideas. Moreover, I encourage team members to present their creative concepts, fostering an environment that values each person's input and promotes collective learning.

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How would you handle criticism of your visual merchandising choices?

Handling criticism involves being open to feedback and maintaining a positive attitude. I first ensure to listen closely and understand the concerns raised. I view criticism as an opportunity for growth and consider all perspectives before making any adjustments. If it aligns with the brand's goals, I’d be happy to adapt my strategy accordingly.

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Can you give an example of how you've collaborated with management?

In a previous role, I collaborated with management on a new store layout for an upcoming season. We held brainstorming sessions to align our vision and objectives. After reviewing sales data and customer preferences, we created a cohesive plan that enhanced the shopping experience while showcasing our new collections, and it resulted in increased foot traffic.

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What do you enjoy most about being a Visual Merchandiser?

The aspect I enjoy most about being a Visual Merchandiser is the creativity involved in translating fashion trends into tangible store displays. Additionally, being able to directly impact customer experiences and see their reactions when they enter the store is incredibly rewarding and inspires me to continuously innovate.

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What do you think is the most important factor in achieving great customer experience?

The most crucial factor in achieving a great customer experience is creating an inviting and engaging environment that resonates with shoppers. This includes not only visually appealing displays but also ensuring that the store is well-organized, the team is knowledgeable and friendly, and that customers can easily navigate and find what they are looking for.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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April 13, 2025

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