Growth & Performance Lead

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

As the Growth & Performance lead, you will ensure that SEO and SEM efforts are aligned and optimized to enhance search visibility and attract quality traffic. Success will be defined by the ability to increase conversions from search, allocate resources effectively, and continuously improve performance through data-driven insights and testing.

As a key leader in B2C Growth, this role requires a strategic and analytical mindset, deep expertise in performance marketing and SEO, and the ability to collaborate cross-functionally to accelerate customer acquisition, expand market reach, and drive sustained revenue growth.

Responsibilities

Leadership & Team Management

• Lead cross-functional collaboration with Marketing, Content, and Product teams to align acquisition strategies with broader business goals.
• Act as the primary liaison for SEO & SEM agencies or internal stakeholders, ensuring smooth execution, performance tracking, and strategic alignment.
• Manage and mentor the SEO/SEM team, providing coaching, training, and career development to drive high performance.
• Educate internal teams on SEO & SEM best practices, fostering a data-driven culture within the growth function.
• Work closely with the B2C Growth Lead – Retention & Growth to align paid and organic messaging with retention strategies.
• Ensure CRM and lifecycle marketing efforts incorporate shared audience insights and acquisition learnings to enhance customer journeys.
• Adhere to all company policies and processes that apply to leadership roles, including evaluation procedures, people management routines, and other responsibilities as defined by the company’s internal frameworks.

SEO & SEM Strategy & Execution

• Own and optimize SEO & SEM strategies, ensuring a holistic, data-driven approach.
• Oversee SEO execution, including technical SEO, content optimization, and link-building, by coordinating with relevant team members or external partners as needed
• Oversee the external agency’s SEM performance and strategy efforts across all key paid media platforms, ensuring optimal bid strategies, audience targeting, and budget allocation.
• Align organic & paid search strategies to maximize efficiency and leverage shared keyword insights.
• Utilize the company’s centralized analytics infrastructure to ensure consistent data reporting, cross-team visibility, and more accurate performance measurement.
• Lead the collaboration on SEO initiatives—both with internal team members and/or external partners—ensuring strategic execution across technical SEO, content optimization, link-building, on-page improvements, and daily SEO operations.
• Ensure paid and organic budget allocation is optimized, driving cost-effective acquisition.
• Improve conversion rates from search traffic through continuous A/B testing, landing page optimization, and performance analysis.
• Align acquisition execution with overall marketing and customer growth strategy.

Performance Optimization & Analytics

• Conduct in-depth keyword research and competitive analysis to improve organic rankings and paid efficiency.
• Track and analyze organic & paid search performance metrics (traffic, CTR, CPC, conversion rates, ROAS).
• Lead SEO & SEM performance reporting, providing insights and recommendations for continuous growth.
• Implement A/B testing frameworks to optimize ad creatives, landing pages, and audience segmentation.
• Continuously monitor search engine algorithm updates and adjust strategies to maintain a competitive edge.
• Provide regular reporting on SEO and SEM performance, leveraging analytics platforms, search marketing metrics, and Power BI for deeper data visualization and insights, enabling informed decision-making and continuous optimization.

Budget Ownership

• Own and manage the budget for SEO, SEM, and acquisition marketing activities, ensuring efficient allocation of resources and alignment with strategic growth objectives.

• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field
  7+ years of experience in SEO, SEM, and performance marketing, with a proven track record in customer acquisition.
• Strong expertise in Google Ads, Bing Ads, Meta Ads, and performance-based PPC campaigns.
• Deep knowledge of SEO strategies, including technical SEO, on-page optimization, and link-building.
• Experience in budget allocation and resource optimization for SEO & acquisition campaigns
• Proficiency in SEO & SEM analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
• Hands-on experience with keyword research, A/B testing, and CRO (Conversion Rate Optimization).
• Strong analytical skills with the ability to interpret data, track KPIs, and optimize performance (Power BI experience a plus)
• Experience leading cross-functional teams and external agencies 
• Strong project management skills, ensuring timely execution and collaboration across teams.

• Highly analytical and data-driven, with a problem-solving mindset.
• Strong communication and stakeholder management skills.
• Ability to work in a fast-paced, high-growth environment with shifting priorities.

Preferred Qualifications

• Experience in eCommerce or B2C industries.
• Familiarity with AI-driven marketing automation tools.
• Certification in Google Ads, Meta Blueprint, or SEO-related courses.

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join “the next big thing” at ground level