Graphic Designer (Primal Harvest)

As a Graphic Designer at Primal Harvest, your main responsibilities will include designing captivating graphics for social media, email campaigns, and other digital platforms, in collaboration with the marketing team. You'll also work on creating marketing materials such as ads and product packaging while ensuring that all visual communications align with our brand message and latest design trends.

To qualify for the Graphic Designer position at Primal Harvest, you should have 2-4 years of relevant experience in graphic design or social media content creation. You need to showcase a strong portfolio that displays your design work across various mediums, as well as proficiency in Adobe Creative Suite applications. Experience in a Direct-to-Consumer or eCommerce environment is also preferred.

Essential skills for a Graphic Designer at Primal Harvest include strong proficiency in Adobe Creative Suite, a knack for aesthetics, typography, and color theory. You should have a scrappy, problem-solving mindset and be able to manage multiple design projects simultaneously. Bonus skills that are advantageous include video editing or motion graphics experience and basic photography skills.

The work environment for a Graphic Designer at Primal Harvest is remote, allowing flexibility, especially for candidates in the US Eastern Standard Time zone. The role is fast-paced, perfect for someone who enjoys tackling a variety of design projects and working closely with a collaborative team.

Graphic Designers at Primal Harvest enjoy a comprehensive range of benefits, including health insurance, generous paid time off, parental leave, short-term and long-term disability, a 401K with a match, and other perks like flexible working options, team events, and product discounts. The company ensures that employees feel valued and supported.

When describing your design process, it's important to highlight your approach to understanding the project's goals, researching the target audience, brainstorming ideas, and sketching initial concepts. Discuss how you iterate based on feedback to refine your designs, ensuring they align with brand aesthetics and messaging.

To stay updated with design trends, emphasize the importance of following design blogs, social media accounts, and attending webinars or conferences. Mention how you experiment with new techniques in your personal projects or seek inspiration from other designers to keep your skills fresh and relevant.

In your response, list the programs you are proficient in, with a focus on Adobe Creative Suite applications like Photoshop and Illustrator. You can also mention other tools, such as Canva or Figma, highlighting any particular projects you’ve completed with these tools to illustrate your experience.

Share a specific instance where you received constructive feedback. Explain how you processed the feedback positively, made necessary adjustments, and ultimately improved the design. This showcases your ability to collaborate and grow from criticism, which is vital at Primal Harvest.

Discuss your organizational strategies, such as using to-do lists or project management tools. Emphasize how you assess deadlines and project importance to prioritize your workload effectively, ensuring that you deliver high-quality work on time.

Talk about the joy of transforming ideas into visual representations and seeing your work resonate with audiences. Mention how contributing to a brand's mission, like Primal Harvest's focus on health and wellness, adds to your sense of fulfillment and drives your passion for design.

When discussing a challenging project, detail the specific obstacles you encountered, such as tight deadlines or unclear initial briefs. Explain how you overcame these challenges and what you learned, demonstrating your problem-solving skills and resilience.

Emphasize your approach to understanding a brand's core values and aesthetic through research. Discuss how you create mood boards or style guides as references to ensure all designs stay consistent with the brand's identity.

Highlight the significance of collaboration by discussing past experiences where you worked with cross-functional teams. Describe how input from marketing, content writers, or other designers helped you refine your ideas and improve the final product.

When answering this question, express your passion for health and wellness and how it aligns with Primal Harvest's mission. Discuss your excitement about contributing to a brand that empowers individuals and the opportunity to create impactful designs that promote better health.