Marketing Specialist

Description

Position Summary: 

This position assists with day-to-day marketing and graphic design projects for the Park District, Salt Creek Golf Club, and 390 Golf Experience through the creation of marketing materials, including but not limited to, print and digital artwork, web, social media, internal and external digital signage. During peak golf season, this position may increase golf-related marketing support. This position will report to the Marketing & Communications Manager.

Work Location:

Primarily at the Recreation Complex 111 E Foster Ave, Wood Dale, IL 60191.  Will occasionally need to go to other park district sites or facilities.

Benefits:

Full Time

• Medical (PPO & HMO), dental and vision benefits
• Reasonable employee premiums
• District paid life insurance equal to 2 times your salary with max of $200,000
• Voluntary life insurance option (employee paid)
• Voluntary AFLAC plans
• Pension plan through IMRF (Illinois Municipal Retirement Fund) with employee contributions of 4.5% per check and an employer contribution between 9%-15% per check.
• Voluntary 457 plan
• Paid time off - Vacation pay (5 days the first year, 10 days years 2-5), three personal days per fiscal year and one sick day per month and 9 holidays
• Employee Wellness Programs and Incentives
• Employee Assistance Program
• Recreational benefits
  • Fitness Studio / Open Gym membership -Employee & Immediate family
  • Pool Pass for Employee and immediate family members
  • Dog park pass – Employee only
  • Discounts on recreation programs & Facility rentals – Employee Only
  • Discounts on golf greens fees & cart rentals - Employee & immediate family
  • Discounts on Pro Shop Purchases – Employee Only
  • One hour bay time – Employee only (1 per day)
  • Discounts on food purchases at Salt Creek Golf Club and 390 Golf Experience – Employee Only
  • Immediate family is defined as spouse & dependent children – no extended family included

Supervision:

Supervisor:  Marketing & Communications Manager

This position supervises: No supervisory responsibilities

Essential Job Functions:

• Takes a lead role in executing graphic design projects as directed by the Marketing & Communications Manager.
• Must be detail-orientated while working in a fast-paced environment with strong ability to multi-task, prioritize, and meet deadlines.
• Assist in developing, proofreading, and editing promotional marketing and sponsorship materials, seasonal brochures, flyers, posters, e-blasts, applicable newsletters, and website content.
• Manage Park District’s social media accounts, websites, and other publications.
• Maintain internal and external electronic displays featuring Wood Dale Park District promotions.
• Track metrics on all social media platforms monthly.
• Photograph and edit photos/videos of Park District events, activities, and facilities.
• Attend occasional evening and weekend events and programs to assist event staff or to conduct photography of the event.  
• Maintain a library of agency images, videos, and photographs for easy retrieval. Experience with SmugMug application a plus.
• Facilitate the acknowledgment and announcement of awards and accolades received by the park district and golf course by creating and assisting in promotional articles, awards, and public announcements.
• Coordinate external printing and ordering print materials from print suppliers (i.e. posters, flyers, banners, etc.).
• Maintain bulletin boards, literature racks, and other posting locations.
• Ensures accuracy and consistency of content using style guidelines.
• Proactively identify and create new advertising opportunities for the district, collaborating with the Marketing & Communications Manager to develop innovative campaigns that effectively promote park district programs and services.
• Ability to work independently and collaboratively with other departments.

Secondary Functions

• Participate in professional committees, conferences, workshops, and classes to improve knowledge of job responsibilities, skills, and develop networking relationships.
• Actively participate in the planning and execution of Community Relations projects and events including some sponsorship/vendor opportunities.
• Attend Recreation Staff Meetings to coordinate marketing efforts and act as a liaison between Recreation and Marketing Departments.
• Research search engines such as Google for accurate representation of District facilities and update as necessary.
• Collaborate with the Marketing & Communications Manager to conduct surveys and manage community feedback, using insights to enhance community relations and services.

Qualifications

Requirements / Qualifications:

• Bachelor's degree Marketing, Communications, Graphic Design, Public Relations, Digital Marketing, or related field.
• Minimum two years’ experience in social media content creation, graphic design, public relations, marketing, and/or parks and recreation or related industry.
• Excellent writing and verbal communication skills.
• Demonstrated knowledge and experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc) required.
  • Experience using other creative programs and applications (Canva) is a plus, but not required.
• Knowledge in managing content and analytics of social media (Facebook and Instagram), online networking, online video sharing, and online business listing platforms (Google MyBusiness) required.
  • Experience with X (Formerly Twitter), Snapchat, LinkedIn, YouTube, Vimeo, Wedding Wire, and The Knot a plus, but not required.
• Experience using email marketing (i.e Constant Contact), and online forms and surveys (i.e. JotForms, GoogleForms, Alchemer) platforms is a plus, but not required.
• Demonstrated knowledge in website and digital content management.
• Must have expertise in editing and writing for publications, websites, and marketing materials.
• Must have background and/or demonstrated experience with photography and video.
• Ability to use basic office equipment including computer, telephone, printer, etc.
• CPR/AED/first aid is required within the first three months of hire.
• Golf industry experience a plus, but not required.

Work Environment and Physical Demands:

• Frequently- Sitting, walking, standing, typing.
• Occasionally- Climbing, balancing, stooping, kneeling, crawling.
• Strength- Work requires handling of average weight (up to 50 lbs.) materials or equipment.  Other requirements may include talking, hearing, and seeing to perform the following necessary duties: Operate assigned office equipment including, but not limited to computers, printers, copiers, and telephones.

Environmental Considerations

• Normal office conditions for the majority of work.  May also include occasional light and temperature variations
• Prolonged hours seated at a desk, may also include prolonged hours of computer use.
• May include occasional outdoor events which could be subject to inclement weather.

Cognitive Considerations

• Ability to respond to questions, complaints, and concerns from the public and employees in a professional manner and with good judgement.
• Ability to present ideas and recommendations in a concise verbal and written manner
• Ability to understand and carry out verbal and/or written instructions efficiently and effectively to complete responsibilities as described.