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Paid Social Senior Manager

The Role


Wpromote is looking for a sharp Senior Social Media Manager to join our Paid Social team to manage full funnel advertising campaigns for a small number of exciting clients. We’re looking for someone who’s whip-smart and knows how to get results while having fun along the way. If we could describe the perfect candidate for this role, words like analytical, strategic, proactive, conversion-focused, and hustler come to mind.


At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.


We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

 

The anticipated annual salary for this role will range from $83,000 - $97,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above) and an annual performance bonus.


This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.


*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship


Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.


#LI-JJ

#LI-Remote


You Will Be
  • Formulating social strategy for client businesses and ensuring that recommendations and decisions are consistent with client objectives
  • Assuming the lead role in integrating our client’s social efforts and demonstrate full understanding of client’s businesses as basis for all future work
  • Fully managing campaign set-up, activation, and day-today client communication
  • Working with clients to create a social media strategy that collaborates with email, PR, and advertising campaigns, research top influencers, competitors, and trends in clients’ industries
  • Analyzing and reporting relevant social media KPIs on a monthly basis for successes and opportunities
  • Investigating all new opportunities from a board perspective to determine relevancy and soundness of an idea or company
  • Working especially on LinkedIn and Twitter 


You Must Have
  • 5+ years of experience working in a combination of earned media and paid media advertising in an agency environment
  • Two or four-year degree 
  • Extensive experience developing, optimizing, analyzing, and reporting on earned and paid campaigns on social platforms (especially on LinkedIn and Twitter)
  • B2B and B2C social media experience 
  • Strong knowledge of Google Analytics
  • Client facing experience 
  • Ability to think on your feet and work independently with limited resources on multiple tasks being deadline driven
  • Solid Knowledge of MS Excel application and general knowledge of other office applications, Google work products, and other common applications
  • Understanding the “brand voice” of various clients
  • Continually seek innovative and breakthrough ideas, approaches, and solutions
  • Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail


Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.


Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Average salary estimate

$90000 / YEARLY (est.)
min
max
$83000K
$97000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Paid Social Senior Manager, WPROMOTE

Wpromote is on the lookout for a brilliant Paid Social Senior Manager to be a pivotal part of our dynamic Paid Social team. This remote position allows you the flexibility to work from anywhere in the United States, ensuring a perfect blend of professional and personal life. You'll be tasked with managing full funnel advertising campaigns for an exciting roster of clients, employing your expertise to drive results and optimize performance. If you possess the analytical mind to dissect metrics, a strategic approach to campaign planning, and a proactive attitude to anticipate client needs, then this could be the perfect opportunity for you. At Wpromote, we foster a culture of inclusion and creativity, believing wholeheartedly that our success is built on the strength of our people. With benefits like unlimited PTO, 100% paid parental leave, and a chance to work within a diverse team recognized by Ad Age and Glassdoor, we embrace innovation and ambition. You will play a vital role in formulating social strategies, ensuring that each campaign aligns seamlessly with our clients' business objectives. Whether it's analyzing social media KPIs, managing client communications, or investigating new digital opportunities, your days will never be dull. So if you have over five years of experience in both earned and paid media advertising and a genuine passion for social media, we invite you to be a part of our journey at Wpromote. This isn’t just a job; this is a way to progress your career in a supportive, fun, and strategic environment. Let’s achieve great results together!

Frequently Asked Questions (FAQs) for Paid Social Senior Manager Role at WPROMOTE
What are the primary responsibilities of the Paid Social Senior Manager at Wpromote?

As a Paid Social Senior Manager at Wpromote, your key responsibilities will include formulating robust social strategies that align with client goals, managing full funnel advertising campaigns, and ensuring effective client communications. You'll leverage your expertise to analyze social media KPIs, identify trends, and report on campaign performance, all while maintaining a collaborative approach with clients and internal teams.

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What qualifications are required for the Paid Social Senior Manager position at Wpromote?

To qualify for the Paid Social Senior Manager role at Wpromote, candidates should possess over five years of experience in both earned and paid media advertising, ideally in an agency environment. A degree in marketing or a related field is preferred. Extensive experience with social platforms, particularly LinkedIn and Twitter, and a solid understanding of Google Analytics are essential to succeed in this position.

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What skills are essential for a Paid Social Senior Manager at Wpromote?

The perfect candidate for the Paid Social Senior Manager position at Wpromote will exhibit strong analytical thinking, strategic planning skills, and a proactive, results-driven mindset. Proficiency in managing multiple campaigns, understanding client brands' voice, and creativity in proposing solutions are crucial for thriving in this role.

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What is the work culture like for the Paid Social Senior Manager at Wpromote?

Wpromote promotes a remote-first culture that values collaboration and innovation. As a Paid Social Senior Manager, you'll be part of a diverse team that prioritizes work-life balance with benefits such as unlimited PTO and flexible schedules. Engaging in learning and development opportunities is encouraged, ensuring you feel valued and included in the team.

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What is the salary range for the Paid Social Senior Manager at Wpromote?

The anticipated annual salary range for the Paid Social Senior Manager at Wpromote is between $83,000 to $97,000, based on specific factors including experience and performance. Along with a competitive salary, you will also enjoy a diverse benefits package that includes medical, dental, and vision insurance, as well as performance bonuses.

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Common Interview Questions for Paid Social Senior Manager
Can you describe your experience with social media advertising campaigns?

When discussing your experience with social media advertising campaigns, focus on specific examples where you've driven results. Discuss the platforms you've worked on, the types of campaigns you've managed, and the metrics you used to measure success. Highlight any notable achievements, such as increasing conversion rates or improving engagement.

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How do you approach developing a social media strategy for a new client?

To effectively develop a social media strategy for a new client, start by thoroughly understanding their business objectives and target audience. Conduct competitive analysis and use data to inform your strategy. Discuss with potential solutions you can propose, such as integrating campaigns across various platforms.

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What tools do you use to analyze social media performance?

When asked about tools for analyzing social media performance, mention frameworks such as Google Analytics, social media management tools, or any analytics software that you've used in the past. Highlight how these tools have helped you track KPIs and optimize campaigns based on performance insights.

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Describe a challenging campaign you worked on and how you overcame obstacles.

For this question, share a specific example of a challenging campaign: explain the hurdles you faced and your strategic approach to overcoming them. Focus on critical thinking, willingness to experiment with innovative ideas, and adjustments made in response to data analysis. End with the campaign's impact on the client.

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How do you stay updated on trends in social media advertising?

In response to this question, outline your commitment to staying current with trends in social media advertising. Share the resources you rely on, such as industry blogs, webinars, or networking with other professionals. Discuss how you apply your findings to enhance your campaigns' relevance.

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How do you handle client feedback and criticism?

When addressing client feedback and criticism, emphasize your open-mindedness and flexibility. Highlight your active listening skills and willingness to make changes based on constructive input. Provide an example where you successfully navigated a client's concerns.

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What strategies do you use to optimize social media ad performance?

To optimize social media ad performance, discuss standard practices such as A/B testing, audience segmentation, and adjusting bids based on performance. Highlight how you analyze metrics to inform your decisions and share a case where optimizations led to significant campaign improvements.

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What are your thoughts on integrating paid and organic social strategies?

Discuss the importance of integrating paid and organic social strategies to create cohesive campaigns. Mention how synergies can lead to enhanced brand visibility and engagement, and use specific examples from past experiences to illustrate this point.

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Can you explain how you measure ROI for social media campaigns?

When measuring ROI for social media campaigns, explain the specific KPIs you track, such as conversion rates, customer acquisition costs, or lifetime value of customers. Emphasize a data-driven approach to demonstrate how you assess the effectiveness and financial impact of campaigns.

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Why do you want to work as a Paid Social Senior Manager at Wpromote?

In answering this question, reflect on Wpromote’s values, culture, and your alignment with its mission. Discuss your passion for driving social media strategy and results on behalf of clients, and express your excitement about contributing to a recognized agency known for its growth and inclusivity.

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Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive...

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Full-time, remote
DATE POSTED
March 30, 2025

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