SEO Manager (US market)

As SEO Manager, you'll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical... SEO, authority/link building, and other offsite SEO activity you'll drive predictable long term impact by delivering high quality content to users on Google and beyond. What you'll do Reporting into the Head of SEO your main responsibility will be end to end management of our SEO initiatives for the US market. This will include: • Leading SEO projects - from strategy planning, through to implementation and performance monitoring • Owning US keyword intelligence, and defining opportunities and gaps in terms of keyword coverage for the US market • Collaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies. • Owning our relationship with US and UK based SEO agencies • Using performance data and competitive insights to develop an offsite strategy to support SEO efforts • Monitoring performance, and staying on top of industry trends and algorithm changes - then sharing insights and acting on them What you'll bring with you Critical competencies: • Expertise in data-driven SEO • Strong communication skills Analytical mind and attention to detail • Curious mind and passion for learning • Strong cross-functional collaboration skills • Passion for SEO and performance marketing Experience: • Bachelor degree • 5+ years experience in SEO • Experience with Core Web Vitals, E-E-A-T and other more recent industry trends • Extensive experience with SEO performance tracking tools, Google Analytics and Search Console