Product Marketing Director

About Us:

Zeitview is the leading intelligent aerial imaging company for high-value infrastructure, providing businesses with actionable, real-time insights to recover revenue, reduce risk and improve build quality. We serve customers in the solar, wind, insurance, construction, real estate, and critical infrastructure industries. Trusted by the largest enterprises in the world, Zeitview is active in over 70 countries. Our mission is to accelerate the global transition to renewable energy and sustainable infrastructure through advanced inspection solutions. Take a look at our latest achievements here!

About the Role:

As the Product Marketing Director, you will be responsible for leading the go-to-market strategy, product positioning, and customer messaging for our suite of visual AI solutions. You will be the voice of the customer internally and the voice of the product externally, ensuring we effectively articulate our respective value propositions across the 5 verticals we serve and enabling our teams for success.

Responsibilities:

• Own the development and execution of go-to-market strategies for Zeitview’s solutions and services — from defining target audiences and crafting narratives to enabling sales and measuring adoption success across 5 different verticals
• Develop clear, compelling product positioning and differentiated messaging that communicates the value of our solutions to customers, prospects, and the broader market
• Conduct ongoing customer and competitive research to deeply understand user pain points, industry trends, and emerging opportunities
• Build and maintain customer personas and journey maps to guide segmentation, campaign planning, and content creation
• Design and execute targeted lead generation strategies that drive awareness, engagement, and conversion across the customer lifecycle
• Lead the strategic planning and execution of highly targeted ABM initiatives designed to engage high-value accounts and accelerate pipeline growth
• Monitor key performance indicators (KPIs) such as conversion rates, cost per lead (CPL), customer acquisition cost (CAC), and marketing qualified lead (MQL) velocity to assess and improve campaign effectiveness
• Work cross-functionally with Product, Sales, and Customer Success to ensure campaigns and programs are impactful, timely, and aligned with broader business objectives
• Ensure consistent narrative and brand voice across all touchpoints, including website, sales materials, product collateral, and external communications
• Partner with Sales leadership to develop and maintain a robust toolkit of sales enablement materials, including battlecards, pitch decks, one-pagers, and competitive comparisons
• Guide the creation of solution-focused assets including whitepapers, blog posts, customer case studies, solution briefs, videos, webinars, and event content

Qualifications:

• 10+ years of Marketing experience with a strong focus on Product Marketing, including 3-5 years in a leadership role driving strategy and execution in a high-growth, B2B environment (SaaS experience preferred)
• Proven success in developing and executing go-to-market strategies for existing and new product launches, feature releases, and market expansions
• Demonstrated expertise in Account-Based Marketing (ABM) strategy, orchestration, and measurement in close collaboration with Sales 
• Deep understanding of market research, competitive analysis, customer segmentation, and value proposition development
• Strong experience with lead generation, demand creation, and funnel optimization, using data and insights to drive strategy and continuous performance improvement
• Exceptional ability to craft clear, compelling messaging and product positioning for technical and non-technical audiences across multiple channels
• Hands-on experience with marketing automation tools, CRM platforms (HubSpot preferred), and analytics platforms to track and report campaign performance
• Strong business acumen with the ability to connect product capabilities to customer pain points and market opportunities
• Exceptional cross-functional collaboration skills and proven success working with Sales, Product, and Customer Success teams
• Highly organized, results-oriented, and comfortable managing multiple priorities in a fast-paced, dynamic environment
• Outstanding verbal and written communication skills, with the ability to represent the company externally and influence stakeholders internally
• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or advanced degree is a plus)
• Able to work remotely and coordinate effectively with a fully remote workforce
• Excellent English written and verbal communication skills

Day-to-Day Tools/Technical Environment:

• HubSpot
• Salesforce
• Google Analytics
• Demandbase

What’s Included:

• Feel great about your work as you join a leading mission-driven intelligent aerial imaging company - our goal is to accelerate the global transition to renewable energy and sustainable infrastructure, and you personally will play a large part in making this happen!
• Your choice of multiple medical insurance plans, including one that covers 100% of the premium for yourself and your dependents
• 100% paid dental and vision insurance
• Unlimited PTO: We mean it when we say we prioritize work-life balance and mental health. Just be sure to share pictures of your vacation when you return!
• Equity: Stock incentive program
• Work-from-home environment: flexibility for employees should be the norm for companies
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture: a place where your voice matters

Zeitview is proud to be an equal opportunity employer. At Zeitview, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce  that includes age, color, sex, disability, national origin, race, religion or veteran status, that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation.

We also provide reasonable accommodation for qualified individuals with disabilities and for seriously held religious beliefs in accordance with applicable law.