Digital Marketing Specialist

Description

AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter® and the AAF International® brand names, AAF International has been an industry pioneer since 1921 with manufacturing operations in 22 countries and over 6000 employees globally. Our products are the industry benchmarks for quality and performance. Our applications include commercial, industrial and residential solutions from the filters used in your home to the most critical cleanroom and power generation applications.

We are a member of the Daikin Group, the world's largest air conditioning provider with $30 billion in revenue and over 98,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean, air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems and electronics.

Our culture of continuous improvement, safety and world class operations is driven by our people-centered management philosophy. This philosophy is built around mutual selection: that while AAF seeks top talent people to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long-term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers and our environment with the trust and respect we each require, and our passion to give back to our community for our success.

Read more about our philosophy at: http://www.daikin.com/about/corporate/philosophy/index.html

AAF International is an Equal Opportunity Employer M/F/Disability/Veteran.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, citizenship, veteran status, uniform servicemember status, age, disability or any other legally recognized protected personal characteristics.

**This role is located in Louisville, Kentucky, and is a hybrid role with three days in office and two remote.**

Position Objective:

At American Air Filter, Inc. (AAF International) our commitment to innovation extends beyond the ordinary, providing clean air via comprehensive solutions that combine efficiency and technological excellence. Our suite of production, distribution, and services enables customers to breathe easier in their personal and professional workspaces. We’re a team of passionate individuals who thrive in a creative, collaborative, and high-energy environment. If you’re looking for a workplace that values innovation, fosters growth and enables you to make a tangible impact, then you might just be who we’re looking for.

We are seeking a curious, tech-savvy Digital Marketing Specialist to support our lead generation and customer marketing programs. This is an ideal opportunity for an individual who has a solid background in digital marketing and wants to make a measurable impact by leading the transformation of the company’s digital marketing processes. It will suit someone who is a self-starter, thrives in a hands-on environment, enjoys exploring new tools and working towards challenging growth goals.  

Key Accountabilities:

1) Digital Lead Generation & Campaign Execution

• Execute and manage digital lead generation campaigns through paid channels (e.g., Google Ads, banner ads), SEO strategies, and social platforms.
• Collaborate with our external agency to ensure campaign performance is monitored and optimized, providing them with necessary inputs and outcomes to allow improvements based on data-driven decisions.
• Take ownership of the company’s YouTube presence, developing and optimizing content to support awareness and lead generation goals.

2) Marketing Automation & CRM Workflow Development

• Build and maintain lead processing workflows in Marketing Cloud to ensure timely and effective routing to Sales via Salesforce CRM.
• Collaborate with the Sales Operations team to streamline workflows and processes that improve lead capture, nurture, and conversion.
• Create and update workflows as the business expands into new markets and sales channels.

3) Campaign Analytics & Optimization

• Set up campaign and lead reporting dashboards to measure effectiveness, including tracking leads through to closed business.
• Use data insights to continually refine campaigns, improve lead quality, and increase conversion rates.
• Work closely with Sales to gather feedback on lead quality and improve the handoff process between Marketing and Sales.

4) Customer Marketing & Retention Programs

• Use customer data to create and execute Marketing Cloud campaigns that drive reorders, upselling, and cross-selling opportunities.
• Partner with the Sales Operations team to develop automated reminders and marketing flows that make it easier for customers to reorder products.
• Work with account and contact data records in Salesforce and Marketing Cloud, capturing relevant fields and segmenting the data effectively to target specific audiences. This role may also define new classification methods and support the business in clearly identifying and segmenting different stakeholders

5) Collaboration & Cross-Functional Communication

• Work closely with internal creative and content teams to develop campaign assets; while the role is not content-heavy, some hands-on creation may be required.
• Help other marketing team members understand campaign results through clear reporting and shared dashboards.
• Support broader marketing initiatives as needed and bring a proactive, “figure-it-out” mindset to problem solving.

Requirements

Position Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. 5 years of experience in digital marketing, with a focus on lead generation and marketing automation.
3. Experience with Marketing Cloud and Salesforce CRM preferred; experience with other advanced platforms will be considered.
4. Proven experience in setting up new processes and reports with MarTech systems.
5. Familiarity with paid ad platforms (e.g., Google Ads) and basic SEO principles.
6. Experience with Google Analytics and performance reporting tools.
7. Strong collaboration skills and comfort working cross-functionally with Sales, Marketing, and external partners.
8. Self-starter with a curious mindset — enjoys experimenting with technology and finding better ways to get things done.
9. Ability to interpret and analyze digital marketing data to optimize performance and report on KPIs.
10. Ability to manage multiple projects and prioritize tasks effectively.
11. Experience in working with B2B Industrial customer channels an advantage.
12. Experience using AI tools for lead generation or campaign optimization is a plus.
13. Excellent written and verbal communication skills with experience developing web and email marketing content.
14. Skilled in Microsoft Office applications (Word, PowerPoint, Excel).
15. Strong attention to detail when handling data sets, data and digital flow, and the ability and knowledge to reach out and request specialist knowledge and assistance when required.