Associate Director, US Market Access Marketing - RINVOQ Dermatology- Mettawa, IL

The Associate Director, US Market Access Marketing at AbbVie is responsible for developing and executing the marketing strategy for RINVOQ Dermatology. This includes creating payer positioning, formulating market access business plans, leading payer value propositions, monitoring payer actions, and ensuring strategic alignment across multiple teams. It requires collaboration with various stakeholders to promote AbbVie's dermatology solutions effectively.

To qualify for the Associate Director, US Market Access Marketing position at AbbVie, candidates must possess a bachelor's degree and demonstrate team leadership experience. Preferred candidates will have a background in market access and marketing, along with knowledge of Health Economics and Real World Evidence. Strong communication skills and a customer-centric mindset are essential, along with a solid understanding of the healthcare payer environment.

The Associate Director plays a crucial role in AbbVie's mission by effectively communicating the value of RINVOQ to key payers, ensuring that patients have access to these innovative treatments. By aligning marketing strategies with AbbVie's broader goals, the Associate Director influences market access strategies and contributes to the overall health outcomes of patients through enhanced access to healthcare solutions.

The work environment for the Associate Director, US Market Access Marketing at AbbVie is collaborative and innovative. You'll be part of a team that values a 'One AbbVie' mindset, focusing on teamwork, sharing best practices, and fostering a solutions-oriented culture. Employees can expect to engage in meaningful work and contribute to a rewarding workplace that prioritizes personal and professional growth.

The Associate Director, US Market Access Marketing position at AbbVie opens various career progression opportunities within the organization. By demonstrating leadership in this role and achieving business objectives, you may advance to senior leadership roles in marketing or strategic management. AbbVie fosters professional growth, enabling employees to elevate their careers while driving innovation in healthcare.

When developing a market access strategy for RINVOQ Dermatology, I would start with a comprehensive analysis of the payer landscape, identify key stakeholders, and assess their needs. Utilizing market research data, I would formulate strong payer positioning and align our value propositions with the strategic objectives of the organization. Collaboration with cross-functional teams would be essential to ensure alignment and successful implementation.

In my previous role, I influenced stakeholders by presenting data-driven insights that highlighted the benefits of a new market entry strategy. Through effective communication and a collaborative approach, I was able to gain buy-in from senior leadership and stakeholders, resulting in successful implementation. I emphasized building relationships and understanding stakeholder concerns to tailor my approach.

Some challenges in the Associate Director role may include navigating the evolving payer landscape and adapting to changes in regulations that impact access. Additionally, aligning diverse stakeholders with varying priorities can be complex. My approach would involve continuous monitoring of market dynamics and proactive engagement with payers to anticipate challenges and pivot strategies as necessary.

In my previous positions, I've leveraged Health Economics data to support market access strategies, showcasing the value of our products through real-world evidence. This involved collaborating with HEOR teams to produce compelling studies that demonstrated clinical outcomes and economic benefits. Understanding these components is crucial for effective payer engagement and strategy formulation.

I prioritize tasks by assessing their urgency and impact on overall business objectives. I utilize project management tools and maintain open communication with my team to stay aligned on priorities. Regularly reviewing my goals and deadlines allows me to identify tasks that require immediate focus while ensuring that long-term objectives are not neglected.

Cross-functional collaboration is vital in my work, especially in market access roles. It ensures that insights from various teams—like Sales, HEOR, and Marketing—are integrated into our strategies. By fostering open communication and collaborative goal setting, I can align all teams towards common objectives and leverage diverse expertise to achieve success.

To handle conflicting priorities, I would engage in open dialogues with stakeholders to understand their perspectives and concerns. By facilitating discussions and finding common ground, I can work towards collaborative solutions that align with the overall objectives. Being transparent about constraints and resource availability is key in managing expectations effectively.

I would employ a combination of data analytics, market intelligence tools, and relationship management to monitor payer actions. Regularly engaging with payers and industry stakeholders will help gather insights into trends and potential impacts on our products. Staying proactive in communication allows us to quickly adapt our strategies as necessary to mitigate risks.

In this role, key metrics would include market access success rates, payer engagement levels, reimbursement outcomes, and financial performance metrics like sales growth. I would also track stakeholder satisfaction and the effectiveness of our marketing campaigns to evaluate our strategies continually and make informed adjustments.

Incorporating a customer-centric mindset involves understanding payer needs and preferences through research and feedback. I would tailor marketing strategies to highlight the features and benefits that matter most to them while ensuring our communications resonate with healthcare providers and patients. Establishing ongoing dialogues and refining our approaches based on input plays a crucial role.